Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 252

Marketing AI Ethics Content User-Generated Content 252

Marketing Insider Group

JANUARY 2, 2024

SEO is the cornerstone of online success, but it’s not a one-size-fits-all solution. For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in.

SEO 269

SEO Marketing & Strategy Long Tail Marketing Best Practices 269

Marketing Insider Group

OCTOBER 16, 2023

Just input a keyword, and you’ll see popular articles and posts. Semrush Image Source: Semrush Semrush is a comprehensive digital marketing software suite that offers tools for SEO , paid advertising, content marketing, social media, and competitive research. Here’s some key features and aspects of Surfer SEO: On-page analysis.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Webbiquity

APRIL 11, 2023

For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts.

Marketing AI 310

Marketing AI Curation Content SERP 310

Webbiquity

MARCH 26, 2024

I rarely write book reviews anymore. Plus, this gives me an opportunity to try writing in Smart Brevity style. Plus, this gives me an opportunity to try writing in Smart Brevity style. Smart Brevity Count: 639 Words | 2½ Minutes The Big Picture Most of us write the wrong way. And I’ll bet you rarely read them.

Newsletter 170

Newsletter Blogger PR Paper 170

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid. Image credit: Elisa Ventur on Unsplash.

Copywriting 325

Copywriting Marketing Budget Budget Programs B2B Sales 325

Marketing Insider Group

SEPTEMBER 12, 2023

In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing. Human experts are essential if you want to meet the high standards of modern SEO requirements, like Google’s E-E-A-T. When you create a piece of content, you’re not just sharing information, but rather telling a story.

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Marketing AI Distribution Content Marketing Content 276

Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? Image Source Key Takeaways: Search for AI content writing tools that fit your budget and speed up your writing and editing. Ding, ding, ding!

Marketing AI 190

Marketing AI Budget Programs Tools Copywriting 190

Marketing Insider Group

NOVEMBER 20, 2023

Quick Takeaways SEO has evolved from mere keyword stuffing to prioritizing user experience and understanding audience needs, with initiatives like E-E-A-T playing a significant role. The Evolution of SEO At Marketing Insider Group (MIG), we’ve witnessed the fascinating journey of SEO. Those days are long gone.

Marketing AI 247

Marketing AI Lead Ranking User-Generated Content SEO 247

Webbiquity

APRIL 26, 2022

That said, not everyone has the ambition or patience to write well. High-quality writing is nutrition for the brain. Don’t Write, Talk (Start a Podcast). If your brand reputation is on the line, and SEO matters, make the investment to hire a professional writer. Writing remains an intensely personal craft.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.

Custom Publishing 349

Custom Publishing Tactics Search Marketing Lead Scoring 349

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). The challenge is that algorithms are a moving goalpost – and hey, let’s not sugarcoat it: SEO is hard. And yet, even with this difficulty, you can still target some easier areas of SEO.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Marketing Insider Group

AUGUST 15, 2023

But how exactly does fresh content impact your SEO ? In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging. So, the more high-quality backlinks you have, the better your SEO.

SEO 236

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 236

Contently

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. And you make your article longer. 3 ways your brand can level up its SEO strategy.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. Source: SEO Inc. Good idea, right?

Google 231

Google Generation Guidelines High Quality Lead 231

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. It’s difficult to argue otherwise.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Go Beyond SEO

APRIL 14, 2022

You’ve written a blog or published an article and the information you’ve included would actually help them , but alas, they don’t think it’s worth their time. There’s one way you can increase the chances that people would actually read your content: your blog titles and article headlines should be both obvious and promise a pay off.

SEO 145

SEO Tips Act-On Small Business Marketing 145

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. Some people think SEO is an elusive “unicorn,” available only to the marketing elite. SEO is not a unicorn.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. And relevance is fundamental to SEO success. Don’t expect an immediate bump in search engine rankings when you write for intent.

Intent 194

Intent Optimization Google SERP 194

Optinmonster

APRIL 26, 2024

.” Savvy content marketers use search operators when researching keywords , competitors, and blog post headlines or when checking SEO health. Advanced operators also help you find reliable information and data for your content, helping you improve your overall SEO strategy.

Search Marketing 69

Search Marketing Google Content Marketing Case Studies 69

Contently

MARCH 30, 2023

This isn’t your typical search engine optimization (SEO) advice column. Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. The problem isn’t (usually) the writing. It’s that many, many organizations take a cynical approach to SEO.

SEO 144

SEO SERP Content Keywords 144

ClearVoice

NOVEMBER 4, 2022

Semrush has marketing and SEO tools but is also one of the top marketing blogs to help you keep up with the industry. An article to check out SEO Myths—10 Times Almost Every SEO Expert Was Wrong. An article to check out SEO Myths—10 Times Almost Every SEO Expert Was Wrong. Interested in TikTok?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? “By the fifth month, an article written by the AI generated 52 visitors per month, while an article written by a human generated 283.”

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.)

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

ClearVoice

DECEMBER 7, 2020

You’ve got the wordsmithing capability and writing talent down pat, and you think you’re ready to dive in. You won’t reel in an audience (or impress your clients) unless you learn some basic SEO writing skills. You simply cannot write for the web without possessing and fine-tuning your SEO skills.

SEO 108

SEO SERP Content Keywords 108

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. So, the question isn’t whether or not to write these texts at all. This is about priorities.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Animalz blog

APRIL 18, 2023

Industry and article research. Programmatic SEO, at a scale and sophistication previously hard to imagine. This article will help you make those decisions. AI-generated content contains original writing, and can even contain completely new ideas. Channel Risk On the topic of SEO, there’s another angle worth considering.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Martech

SEPTEMBER 28, 2023

Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation. SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine. True or false: ChatGPT can’t write in my brand voice? Don’t believe me?

Marketing AI 124

Marketing AI Work Management Generation Marketing Automation Services 124

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Let’s say you’ve been tasked with writing a page around “customer service.” It’s an art and a science.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Search Engine Journal

NOVEMBER 4, 2021

Write, publish, and share great SEO articles to reach more users and drive traffic to your website. The post How To Use Article Marketing To Improve SEO And Drive More Traffic appeared first on Search Engine Journal. Here are 9 steps to make it happen.

Traffic 130

Traffic SEO Search Marketing Marketing 130

SEMrush

APRIL 28, 2021

Do you find writing great articles challenging? Click to learn our top five tips for writing SEO-friendly articles and perform well. You‘re in the right place.

Tips 142

Tips Content SEO Content Marketing 142

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. Writing the same stuff as everyone else is a great way to get lost in the noise. Thankfully, a lot of the best long-term strategies for SEO will help with AI too, so you might already have a head start.

Marketing AI 124

Marketing AI SEO Thought Leadership Search Marketing 124

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . Clearly define your SEO goals.

SEO 111

SEO FAQ Content Work Management 111

Optinmonster

OCTOBER 29, 2023

On average, it takes about 4 hours to write a blog post. Only 14% of bloggers write blog content that’s 2,000+ words in length. Blogging SEO Stats Only 38% of bloggers are updating older articles. SEO leads have a 14.6% 72% of online marketers describe content creation as their most effective SEO tactic.

Statistics 91

Statistics Paid Content Stats Blogger 91