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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. While the event page empowers prospects to attend an event, a post-event webpage shows the highlights of the experience.

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Marketers, don’t overlook emojis: Monday’s daily brief

Martech

The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. Ok, maybe not exactly, but this article from Anna Meyer in Inc. Ready for some of the most interesting stats? Travel is up. Masks are coming off.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. 8 SEO Stats and Facts. 3 Email Marketing Stats.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. Check them out below! Check them out below!

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Get Quoted at the Buyer’s Table

Golden Spiral

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. As marketers, we have become obsessed with numbers, stats, and metrics. A Statistic to Cite. Sometimes to our own detriment.

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Customer Advocacy: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

Given all that we learned in 2020, it’s hard to say what we can expect in terms of changing buyer behavior, trade shows happening virtually or in-person (or both), or even how organic traffic will be impacted in the coming year with all the new campaigns we’ve run. Thank you, Bezos. Will packages arrive when promised?

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot

My blog articles live forever, so while old-line salespeople are cold calling, my content is converting like an assembly line in a factory. If you are not on LinkedIn, Facebook for business, Twitter, Instagram, or Snapchat, then you are either stubborn or just haven't seen the stats yet. Trade shows. It' s tired.

Tactics 101