The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. They know that their users want sexy snippets of TikTok or Instagram Reels-style content. of the users on TikTok , 2.6%

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Stevens & Tate

NOVEMBER 30, 2023

Social media users criticized the move, with some accusing it of “woke indoctrination.” Find these articles interesting? The way that a person interacts with their phone is much different than how they interact with TV, magazine ads, or their computer. The Brand Loyalty Of Generation X Consumers like certain brands.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

seo.co

NOVEMBER 28, 2022

For businesses, content marketing can be an extremely cost-effective way to reach new customers and generate leads without resorting to paid advertising. Unlike journal articles, which can be used once to great effect, podcasts need to be rolled out regularly before they start generating results. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

Sprout Social

OCTOBER 10, 2023

In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. It also creates a pipeline for more user-generated content that will also extend the brand’s reach. The nostalgic star went viral after his “Message From Steve ” video, celebrating the 25th anniversary of Blue’s Clues.

Examples 125

Examples Campaigns Advertising Agencies Burn Rate 125

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Brand Identity 113

Brand Identity Branding Marketing AI Social Media 113

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals. unique users in the UK.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Oktopost

SEPTEMBER 13, 2022

Generate sales: According to GlobalWebIndex , 54% of social media users use social media to research services and products, making it an excellent platform for generating leads that can be converted into sales. Don’t be afraid to show some personality and let your audience get to know you and your brand more personal.

Social Media 84

Social Media Work Management Marketing Management Service 84

Optinmonster

DECEMBER 17, 2020

Do you want to generate leads with quizzes? In this article, we’ll look at ten ways you can use quizzes to generate more leads. Why Add a Lead Generation Quiz. Why Add a Lead Generation Quiz. 10 Ways to Generate Leads With Quizzes. Send Personalized Recommendations. Use a Quiz Popup.

Generation 111

Generation Lead Scoring Lead Ranking Leads 111

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. of US TikTok users are below the age of 30, and over half of those users are teenagers.

Effectiveness 130

Effectiveness Business Advertising Agencies Viral Marketing 130

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Bluetext

MARCH 19, 2024

Refresh these pages with engaging content, including product updates, industry insights, and thought leadership articles. Showcase behind-the-scenes glimpses, product demonstrations, or user-generated content to foster authenticity and engagement.

Social Media 43

Social Media Linkedin Thought Leadership Media 43

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. You can also create personalized experiences by running retargeting ads to convert past visitors or abandoned carts. New features are constantly added and user behavior changes.

Social Media 99

Social Media Features Media Curation 99

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. This article will give you a glimpse of how voice cloning AI works, the concerns you need to be aware of, and what you can expect from the future of this technology.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Optinmonster

AUGUST 17, 2021

Do you want to learn how to generate leads for your online business? Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place. How to Generate Leads: 7 Expert Tips.

Lead Scoring 85

Lead Scoring Lead Ranking Generation Webinar Metrics 85

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. In this article, we break down everything you need to know to hashtag with confidence. Hashtags were invented to help bring order to the social media user experience.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. Please review our full disclaimer before reading any further.

Copyright 108

Copyright Social Media Media Guidelines 108

ClearVoice

FEBRUARY 2, 2024

This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Your content —and brand — go viral. Going viral pays. Then, you create a series of emails that showcase product features but don’t appeal to the customer’s personal story.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Buffer

FEBRUARY 15, 2023

Say hi to Buffer’s AI Assistant Today, we’re extremely excited to introduce Buffer's AI Assistant Buffer’s AI Assistant can generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—helping you grow your followers and super-charge your engagement.

Allocation 86

Allocation User-Generated Content Paid Search Agency Viral Marketing 86

Sprout Social

NOVEMBER 28, 2022

In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process. There are always tips and tricks you can use to boost engagement, like using stickers (which you’ll see a lot of in this article) and posting up to five times a day. Introduce your team.

Brand Identity 124

Brand Identity Branding FAQ Social Media 124

Onalytica B2B

NOVEMBER 15, 2018

Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. Typically, more active on LinkedIn but no other platform other than personal social networks. Read on to learn how. Networkers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

seo.co

FEBRUARY 15, 2022

It’s simply the art of enticing users to click. Unfortunately, clickbait is synonymous with unethical marketing thanks to the intentional disconnect between headline and article. Money-making schemes used to be all about getting money directly from web users, such as the infamous Nigerian prince scheme or weight loss pills.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Content Standard

SEPTEMBER 5, 2019

Earlier this summer, the professional social networking giant disclosed updates to its algorithm intended to deepen user engagement and better embody the company’s mantra, “People you know, talking about things you care about.” Average users, meanwhile, saw little to no action. ” Image attribution: Pexels.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. But as we explain in this article, it’s what audiences crave. Enter: lo-fi content. What is lo-fi social media content?

Content 110

Content Advertising Agencies Social Media Webinar Metrics 110

Outgrow

NOVEMBER 30, 2022

In this article, we discuss how to devise a well-planned video marketing strategy to help you get the ball rolling. Video marketing is the process of planning, creating, and promoting videos that aim to educate and attract users and market your products. Sephora (User Generated). What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. McDonald’s also brings the customer experience to life through the user-generated TikTok content they repost on their own channel.

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 122

Buffer

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service. What is UGC?

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. Which profile is more likely to result in a compelling, personalized email like the following? In the article, Frédéric Dubut, Senior Program Manager at Bing says.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Sprout Social

JANUARY 6, 2021

In this article, we’ll explain how video content marketing can support five different social goals, provide types of videos that successfully align with each stage of the buyer’s journey and inspire your own social media video ideas. Generate demand with tutorials and other types of how-to videos.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Content Standard

SEPTEMBER 10, 2021

A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time. In line with the Tom’s of Maine brand, this article offers suggestions for natural remedies to boost wellness. It provides advice that the audience will find helpful.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

EveryoneSocial

FEBRUARY 2, 2023

When the internet first launched, there were few users interacting online and uploading content, so it was mainly valuable to its primary users: scientists and the military. Increased value: As more of a company’s employees begin using EveryoneSocial, its value increases for each individual user.

Social Media 98

Social Media Effectiveness Media Work Management 98

Martech Advisor

DECEMBER 5, 2019

In this article, we're looking at some of the best mobile marketing campaigns that had an impact on us. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Through the app, users could scan any pizza and receive 10 points. Pro Tip : User data privacy and protection are paramount.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Optinmonster

MAY 27, 2020

Being both free and user-friendly, social media has emerged to be one of the go-to channels for affiliate marketing. In this article, we’ll cover everything you need to know about using social media for affiliate marketing, from getting your affiliate program set up to long-lasting social media promotions. Target Audience.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128