Martech

MAY 17, 2023

In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition?

Paid Search Agency 110

Paid Search Agency Work Management Marketing Management Advertising Agencies 110

Martech

MAY 8, 2023

If you answered all those questions affirmatively, this article may not be for you. Is AI in marketing something new? It’s worth bearing in mind that AI has long had many, many applications in marketing other than creating content. Well-known vendors have been baking AI into their solutions for almost a decade.

Marketing AI 105

Marketing AI Enterprise Management Work Management Marketing Management 105

Tomorrow People

DECEMBER 13, 2018

“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. Much of our focus is on creating the right content to appeal to our B2B customers , but the tips here will be applicable to nearly every marketer.

Work Management 179

Work Management Marketing Management Service Trends 179

Marketing Craftmanship

OCTOBER 25, 2023

A significantly smaller number of those websites, however, contain any publicity (earned media) that showcase the company’s intellectual capital, success stories, products and services, or people. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. They’re asking questions such as, “I read this article, is this right?”

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. They’re asking questions such as, “I read this article, is this right?”

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This article discusses how your team can assist potential clients at each buyer journey stage.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This article discusses how your team can assist potential clients at each buyer journey stage.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

ClearVoice

JUNE 30, 2020

Take the next step and start managing your freelance business like an entrepreneur. You’re juggling accounting, business development, project management, and deliverables. To avoid sabotaging your livelihood and your sanity, you need to manage your freelance business with an entrepreneurial mindset. Do build a cash reserve.

Work Management 140

Work Management Marketing Management Marketing Proposals Business 140

Spiralytics

APRIL 25, 2024

Surely, you’d use CRM basics to manage leads and track sales. As a part of your marketing reporting process, you have several retention KPIs to hit: retargeting ads, customer retention rates (CRR), customer lifetime value (CLV), customer engagement score, and more. But there’s much more you can do with CRM to drive customer retention.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

JULY 29, 2021

This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences. Solution Breakout Rooms. Solution Breakout Rooms. In each room, participants take turns presenting a problem so others can brainstorm and suggest solutions. Video Wall for Hybrid Experiences.

Conference 343

Conference Webinar Metrics Advertising Agencies Work Management 343

Martech

MARCH 14, 2023

This article was co-authored by Nicole Greene. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. But this also means competitors can do the same.

Marketing AI 129

Marketing AI Enterprise Management Paid Search Agency Work Management 129

Webbiquity

FEBRUARY 4, 2020

Quill Security Technology emerged in 2018 when its three co-founders decided to change this by taking a different approach to helping building owners and managers understand and address risks. Chief security officers (CSOs), operations executives, and facility managers use Quill to back their security proposals with quantitative evidence.

Budget Programs 303

Budget Programs Validation Work Management Allocation 303

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 114

Marketing AI Lead Ranking Work Management Lead Scoring 114

Sprout Social

DECEMBER 9, 2020

From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. . This renewed focus on aligning agency services to client needs isn’t just for the client’s benefit. Refine and define social media services .

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Work Management 100

Content Standard

APRIL 16, 2024

This article explores how AI can streamline the process without sacrificing quality or strategy. With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. In this article, we’ll focus on the last of the three. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. We think you should go one step further when it comes to direct interviews.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Hubspot

JANUARY 17, 2023

For instance, one company might sell computer hardware, like laptops and monitors, while another sells CRM software. Or, they might sell a combination of tech, such as computers with anti-virus software. Tech companies tend to specialize in one (or more) of the following categories: Software. IT services.

Work Management 80

Work Management Marketing Management Sales Qualified Leads Startups 80

Martech

NOVEMBER 29, 2021

Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is a link-building service? A link-building service is a company or platform that will help you to accelerate the number of backlinks to your website. 1) Reputable link-building company.

Link Building 106

Link Building Work Management Marketing Management Service 106

Webbiquity

APRIL 21, 2020

Yet much of the process of managing the “assembly” of these massive and complicated structures remains manual. It provides an immediate visual assessment of project progress to construction managers so they can take timely actions to keep projects on schedule. It is a closed-loop workflow that typically takes more than a week.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Budget Programs 177

ClearVoice

OCTOBER 3, 2022

One of the biggest challenges content marketers face is having to get executive buy-in. Executives are usually busy running the company and don’t understand content marketing. The most important thing you can do to get executives to buy into your content marketing strategy is focus on the bottom line. Product management?

Buy 98

Buy Marketing & Strategy Marketing Strategy Work Management 98

Valasys

MAY 9, 2024

Customer service and support in the B2B domain have experienced an amazing evolution over the years. While chatbots deliver the most observable representation of artificial intelligence in customer service, the potential of AI expands far beyond.

Customer Satisfaction 40

Customer Satisfaction Marketing Automation Services Marketing Management B2B 40

Vision Edge Marketing

JANUARY 25, 2022

I propose the same is true in business. Companies that complete these two customer-centric prerequisites achieve more success when it comes to customer acquisition which impacts your company’s product adoption rate , market share, and category ownership. . They ask someone they trust and/or they head off to do an online search. .

Business 187

Business Peer-to-peer Work Management Acquisitions 187

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This information helps sales reps understand and empathize with potential customers’ challenges and pain points and form personalized solutions. Product information A thorough overview of your products or services should also be included, showcasing features, benefits, pricing, and competitor analyses.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Marketing AI 110

Marketing AI Contingency Planning Work Management Digital Transformation 110

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126

Salesforce Marketing Cloud

JULY 18, 2023

Kristen Handler , senior account manager, Red Argyle Dear Kristen: Convincing CFOs that your deal is a win doesn’t come down to persuasive language or sexy pitches. When they review proposals at the end of the sales process, they want to know that your product makes financial sense. How do I get CFO buy-in so my deals close?

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Salesforce Marketing Cloud

JULY 18, 2023

Kristen Handler , senior account manager, Red Argyle Dear Kristen: Convincing CFOs that your deal is a win doesn’t come down to persuasive language or sexy pitches. When they review proposals at the end of the sales process, they want to know that your product makes financial sense. How do I get CFO buy-in so my deals close?

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Vidyard

MARCH 5, 2021

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Enterprise video hosting and sharing solution that’s built to meet your needs.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. DeZao does not over-state the vagueness of the proposed legislation.

Act-On 94

Act-On Effectiveness Marketing Management Marketing Proposals 94

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? The RFP doc becomes a way for you to quickly uncover the strengths and weaknesses of potential vendors in relation to your project without having to spend too much of your time hunting for them yourself. RFP vs. RFQ. The RFP Process Explained.

Work Management 97

Work Management RFP Marketing Management Marketing Proposals 97

B2BMarketing.net

MAY 13, 2024

So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. Management knows you, they trust you, but this is about establishing their trust in the authority you bring to this subject.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

MarketJoy

JULY 22, 2022

After you read this short article, you will have a full understanding of how to build a robust sales pipeline. According to research by Vantage Point , 72% of sales managers hold sales pipeline review meetings with their sales reps several times per month. Most B2B marketers struggle with lead generation. Lead Generation: .

Ideal Customer Profiles 111

Ideal Customer Profiles Effectiveness Work Management Marketing Management 111

Hinge Marketing

DECEMBER 17, 2021

Sales and marketing team alignment makes a lot of sense, and in most small-sized professional services firms, they go hand-in-hand. But as companies continue to grow, it’s not uncommon for sales and marketing to fall out of sync, and this can lead to significant losses in visibility, profitability, and growth. .

Work Management 96

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 96