Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Optinmonster

JUNE 16, 2022

Are you looking for a way to exclude a WordPress URL in Google Analytics? By default, Google Analytics is supposed to track all your WordPress page and post links unless you exclude a particular link from tracking. In this article, you’ll learn an easy way to exclude a WordPress URL in Google Analytics.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google eCommerce 81

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. So, what’s the secret?

Traffic 288

Traffic Cost Per Click Organization Lead Scoring 288

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Merchandising 107

Merchandising Marketing Analytics Tools Conversion Lead Ranking 107

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.”

Marketing Analytics Tools 127

Marketing Analytics Tools Analytics Google Conversion 127

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Stevens & Tate

FEBRUARY 5, 2021

Google Analytics is a popular web analytics tool that you can utilize to analyze and track your website traffic. You can use the tool to strengthen and shape your market strategy as well. Top Google Analytics Tips. This is among the most important Google Analytics tips.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Tips 64

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. There’s a product-market fit. So what does that look like?

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? to help you boost your content marketing efforts.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. states roll out new privacy legislation.

Work Management 94

Work Management Marketing Management Privacy Marketing Analytics Tools 94

Marketing Insider Group

FEBRUARY 5, 2024

That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. It’s not just a new version of Google Analytics. That’s GA4 for you.

Marketing Analytics Tools 257

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 257

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Parse.ly

SEPTEMBER 26, 2022

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Google Analytics — the most popular web analytics tool. Talk to an expert.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. However, there are two primary analytics platforms that stand above the rest when it comes to audience measurement: Google Analytics and Quantcast.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Biznology

NOVEMBER 28, 2017

I love these end-of-year articles and so do you. Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Marketing Insider Group

OCTOBER 17, 2023

A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. When executed with precision, SEO competitor analysis paves the way for creating superior content , climbing the search engine ladder, and pulling relevant traffic to your digital doorstep. of all website traffic. of all clicks.

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do. Google Analytics. Let’s start with the most obvious, Google Analytics.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Organic Traffic 101. Source: Google. The Caveats.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Web Traffic. One of the most critical KPIs your PR department should be tracking is web traffic. Image credit: George Morina from Pexels. Share Of Voice.

PR 252

PR Paid Search Agency Marketing Analytics Tools SERP 252

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. Google Analytics.

Lead Scoring 343

Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

The Lead Agency

AUGUST 6, 2020

Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer. Therefore, to drive traffic, you need to satisfy their needs and make the information they are seeking easy to find. Seems like an uphill battle, but really, it is inbound marketing.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Albacross

FEBRUARY 23, 2018

We often get asked, “Why not just use Google Analytics instead of Albacross?”. Both are analytics platforms that integrate with websites to generate insights about traffic. In this short article, we’re going to outline some of the key differences. You can segment your site’s traffic, but only on a general level.

Marketing Analytics Tools 71

Marketing Analytics Tools Analytics Google Lead Scoring 71

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. I tapped into a group of trusted B2B marketers to gain perspective on all things intent. Get a broad view from three savvy data and intent executives who have seen a few things in building Michelin-rated worthy GTM strategies. .

Intent Data 117

Intent Data Intent Marketing Analytics Tools Intent Signal 117

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. But we can’t take traffic to the CFO.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

SWZD

AUGUST 10, 2017

As a B2B marketer focused on demand generation with a wide range of projects and responsibilities, are you maximizing all of the quality data sources you have on hand to hit your goals? Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. of all website traffic. But don’t worry–there are lots of ways, like using keyword tools or working with a content marketing agency , to easily pinpoint keyword opportunities waiting to be seized.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Content4Demand

FEBRUARY 2, 2021

Not every marketing message can be condensed to 140 characters. LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Circle Studio

DECEMBER 22, 2019

These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. 9 B2B Marketing Trends to Watch in 2020. As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Circle Studio

DECEMBER 27, 2018

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 9 B2B Marketing Trends to Watch in 2019. As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.

Peer-to-peer 68

Peer-to-peer Marketing Analytics Tools Paid Search Agency Ideal Customer Profiles 68

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? In this article, we’ll go over everything you need to know about SEO audits so you can do one yourself any time you need to. You need to do SEO audits regularly in order to grow your organic search traffic. Google Analytics.

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73