Remove Article Remove Marketing Analytics Tools Remove Multivariate analysis Remove Traffic
article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

article thumbnail

What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools. A/B and multivariate testing tools. Social media analytics tools. SEO analytics tools.

article thumbnail

How AI in analytics is transforming the way marketers work

Unbounce

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI used in marketing?

article thumbnail

E-commerce Strategies to Grow Your Sales in 2021 and Beyond

Outbrain

An increase in competition poses a problem for businesses trying to retain their market share and new entrants looking to capture market share. You will invest a lot of time and money driving traffic and fresh leads to your website. There’s a nice article on Singlegrain on this topic. That’s incredibly difficult.

article thumbnail

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. Price: Free! Sounds cool, right?

article thumbnail

A/B Testing: A Guide You’ll Want to Bookmark

Convert

A/B Testing is an experiment that compares two or more versions of a specific marketing asset to determine the best performer. Traffic is split at random so that one group sees version A while the other sees version B. Statistical analysis is used to determine the winner of each test. Multivariable Testing (MVT).