KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Marketing Insider Group

JULY 28, 2020

The challenge with campaigns is that marketing teams or agencies are defining a message, creating content – and then they hope that it will drive awareness and leads on LinkedIn. But sales and marketing are not shifting their content, LinkedIn profiles, and messaging.”.

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246

Oktopost

NOVEMBER 16, 2021

This is where sales outreach, a proactive way of discovering and following up with potential customers, increases conversions. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. But sales outreach can be a time-consuming and arduous process. What is sales outreach?

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! That, in a nutshell, is Social Selling. A hard sales channel? •

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

SalesIntel

SEPTEMBER 6, 2023

If you aren’t personalizing your outreach it’s time to start. Think about… How many times have you received a cold email or a Linkedin message and you know it’s just some spammy sales pitch? This article will share why personalized outreach is imperative for successful b2b sales and how to do it the right way.

Outreach 40

Outreach B2B Sales Personalization B2B 40

Hubspot

OCTOBER 3, 2021

LinkedIn is one of the most straightforward, accessible forums for effective sales prospecting. And what does it take to productively connect with prospects via LinkedIn? And what does it take to productively connect with prospects via LinkedIn? 5 LinkedIn Prospecting Tips. Conduct thoughtful, well-researched outreach.

Linkedin 81

Linkedin Template Tips Peer-to-peer 81

Markempa

AUGUST 19, 2021

Influencer Marketing Strategy: The 4 Influencer Outreach Steps – markempa. Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs. Do they work with companies that fit your ideal customer profile? You can also use tools like Twitter, LinkedIn, and Google Alerts.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Treat Your Profile Like a Marketing Landing Page — Because That’s What It Is.

Small Business Marketing 70

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 70

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. What is Social Media Outreach? A good example of this is our community outreach manager Sarah Nagel.

Outreach 95

Outreach Social Media Media CAN-SPAM 95

Salesforce Marketing Cloud

FEBRUARY 2, 2024

A collection of sales email templates — each one designed for a different type of outreach — is the backbone of your sales outreach, giving you an outline of a conversation that you can tweak for each prospect. The goal of your outreach is not to ask for an appointment or make a sale right away. Simple, low-stakes question.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. We’ve all been there: you open up your LinkedIn messages and find a sloppily-written note from a recruiter that hasn’t done their homework. Do I have specific outreach tactics to attract both passive and active candidates?

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

SalesIntel

JUNE 5, 2024

As a sales professional, reaching CFOs with well-crafted, personalized outreach is crucial to achieving buy-in from these key decision-makers within an organization. In this article, we’ll cover everything you need to know about building an effective CFO email list.

Outreach 40

Outreach Word of Mouth Lead Ranking Case Studies 40

SalesIntel

MAY 3, 2021

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Here are ten fresh ways to use LinkedIn for sales prospecting. Use Internal Resources for LinkedIn Prospecting and Content Creation.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Start by creating your ideal customer profile.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Treat Your Profile Like a Marketing Landing Page — Because That’s What It Is.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Treat Your Profile Like a Marketing Landing Page — Because That’s What It Is.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Start by creating your ideal customer profile.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

Outreach

FEBRUARY 13, 2020

Her team has been agile in their adoption of new digital sales technologies and processes, using Outreach in their sales tech stack to keep their strategies fresh and data-driven, and keeping up with the modern buyer. Not All Profiles are Created Equal. A member of other LinkedIn groups. A member of other LinkedIn groups.

Digital Transformation 52

Digital Transformation Linkedin Work Management Effectiveness 52

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Start by creating your ideal customer profile.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. For B2B buyers, they’re likely to be on LinkedIn primarily. To improve your response rate, personalize your outreach.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Zoominfo

SEPTEMBER 27, 2018

Candidate response rate refers to the percentage of candidates who respond to a recruiter’s outreach efforts. So, in order to connect with more candidates, you must take even the smallest details into account—including the day and time you conduct your outreach as well as the different turning points in a person’s career.

Response Rate 183

Response Rate Multi-Channel Outreach Zoominfo 183

SendX

FEBRUARY 11, 2021

In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. It works the same way with podcasts and writing guest post articles.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Vidyard

APRIL 30, 2021

Flip through or download these slides to see outreach templates and ideas for prospecting with video. LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 Relevant Article, Comment, or Post ‘Hover’ 2.4 Successful Customer Profile or Story 2.6 LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Hubspot

NOVEMBER 20, 2017

People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go. What Is LinkedIn InMail? You can only send LinkedIn messages to your first-degree connections. Find the LinkedIn user you want to contact. InMail Templates.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

KoMarketing Associates

MARCH 13, 2018

Done correctly, nofollow links can influence publishers and influencers to organically link to good content marketing assets, or provide support for link building outreach tactics down the road. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Run a contest or promotional event.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Zoominfo

MARCH 3, 2019

If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. As you’ll see throughout the remainder of this article, social listening is a highly effective way to collect information about a company. This next tool is a no-brainer.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Biznology

APRIL 15, 2014

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. They join the network, fill in their profile and that’s the end of the matter. What’s more, using LinkedIn doesn’t have to cost you a penny.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Double your prospecting speed with the help of AI Sales Cloud includes AI features that help you create content, draft emails, and surface key prospect insights that make outreach easy. Leads can come from marketing (think a webinar that requires a form fill) or sales (think cold outreach). See how it works. Start by following them.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

SalesIntel

JANUARY 30, 2024

Extensive Information: Google can provide a wealth of information beyond just contact details, including news articles, press releases, and industry insights. Platforms like LinkedIn provide a wealth of information about business professionals, including their current positions, affiliations, and contact details.

Contacts 52

Contacts Press B2B Outreach 52

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Zoominfo

JULY 4, 2018

Consider this scenario: You reach out to a prospect and begin to ask them questions about their business – but the answers to these questions are readily available on their profile. Look over their profile and collect relevant information. They set up their profiles, blast out a few messages, and then log off.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. 8 Social Recruiting Mistakes to Stop Making Today We’ve all been there: you open up your LinkedIn messages and find a sloppily-written note from a recruiter that hasn’t done their homework. They even spelled your name wrong.

High Quality Lead 100

High Quality Lead Outreach Social Media Linkedin 100

ClearVoice

JUNE 22, 2021

Continue your thought by sending people to articles that might spark further conversation. A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. I write for some pretty high-profile outlets and tend to get a lot of feedback.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Adobe Experience Cloud Blog

JUNE 29, 2018

There’ve been numerous articles claiming that it’s history. Of the 15 outreach methods studied in terms of effectiveness in prospecting, three of the top five involved the telephone: Making phone calls to existing customers. Make a Great First Impression on LinkedIn. The notion that cold calling is dead isn’t anything new.

Cold Calling 134

Cold Calling B2B Thought Leadership Outreach Ideal Customer Profiles 134