seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important. Ankle socks. Tube socks.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Adobe Experience Cloud Blog

JUNE 2, 2020

Therein lies the keyword that will guide marketing in the post-COVID era – business essential. To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. Today marketers are expected to have a strong understanding of their industry, business, product, and customers. 5 Industry Knowledge.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

BOP Design

NOVEMBER 3, 2021

Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent , which is critical if your purpose is to generate leads. 3. Do keyword volume/difficulty analysis.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Image via The B2B Buyer’s Journey. Four Ways to Move Traffic to Conversion.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

The Lead Agency

FEBRUARY 15, 2023

One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Negative keywords are words or phrases that you add to your campaign so that your ad won’t show up when someone searches for that term. To learn more about how to optimise your B2B Google Ads with negative keywords, read on!

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

ClearVoice

JANUARY 28, 2020

For part three, we’re looking at the importance of keywords in your buyer’s guide and the challenge of avoiding jargon. There’s a slippery slope between loading your buyer’s guide with attractive keywords that potential consumers find irresistible vs. sounding like a sleazy salesman determined to unload a clunker.

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

Blue Flame Thinking

JANUARY 18, 2023

Any digital marketing conversation you’ve had recently probably included the topic of keyword research. Everything on your landing pages – from the copy to images, video, and graphics – is powered by keywords. Keyword Research Tools. Identifying the right keywords to use is not easy. Keywords Planner.

Keywords 52

Keywords SEO SEM Landing Pages 52

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Marketing Insider Group

AUGUST 28, 2023

Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. of all website traffic.

SEO 187

SEO Lead Scoring Lead Ranking SERP 187

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Keywords, by contrast, are the search terms you enter into a search engine like Google. Are topics or keywords more important for SEO?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Want to show off a new product? Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. Invest in good production values to make your content stand out.

Fulfillment 217

Fulfillment Video Marketing Content CTR 217

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Contently

MARCH 14, 2023

Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. But your content must also be useful and relevant to your audience’s needs — in a language your readers understand. Target the Right Keywords Using the right keywords represents a crucial ranking factor.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. Understanding these features is crucial for building product marketers looking to capitalize on this platform effectively.

Social Media 65

Social Media Social Marketing Product Ad Building 65

RebelMouse

MAY 21, 2024

The Evolution of ChatGPT From its initial launch to today, ChatGPT continues to evolve and make upgrades to its product. I asked ChatGPT directly, and here’s what came back (edited for clarity): SEO Best Practices: Ensure your site is following SEO best practices, including the use of keywords, meta tags, and a mobile-friendly UX.

Optimization 119

Optimization Lead Ranking Industry CMS CMS Development 119

Webbiquity

APRIL 11, 2023

While AI still won’t take your marketing job , it can help you be more productive. This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. Content Marketing You can also use AI to create marketing material for your website or in product descriptions.

Marketing AI 318

Marketing AI Curation Content SERP 318

Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. The domain name has relevant keywords that are consistent with the content of this page!

Domain 149

Domain Keywords Optimization SEO 149

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something. What is search intent?

Intent 217

Intent Optimization Google SERP 217

Brightedge

NOVEMBER 30, 2021

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Where previously the authority of a topic could be determined by how many times a keyword was used on a webpage, search engines now consider the context of a keyword (i.e., What is Search Intent?

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Back then, the more keywords and the weirder you’d arrange them, the higher your site would rank. And it’s not so much the keywords these days. Search engine optimization (SEO) goes well beyond keywords these days.

SEO 292

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 292

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. the right products and services. competitor websites, target keywords, review sites). Source: Pew Research.

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. LinkedIn hashtags are keywords or phrases that categorize content. LinkedIn hashtags are keywords or phrases that categorize content. Table of contents: What are LinkedIn hashtags?

Linkedin 108

Linkedin Trends Eye-Tracking Marketing Agencies 1 108

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Investigate our list of resources for discovering current trending topics that keep your content relevant. Investigate our list of resources for discovering current trending topics that keep your content relevant. Image Source 2.

Trends 256

Trends Marketing AI Lead Scoring Lead Ranking 256

Stevens & Tate

FEBRUARY 16, 2024

This visibility is crucial for attracting potential customers who are actively searching for related topics or products. By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. Click here.

Social Media 96

Social Media SEO Optimization Media 96

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. We already rank in many lists like “best appointment setting companies.”

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Content Standard

APRIL 16, 2024

This article explores how AI can streamline the process without sacrificing quality or strategy. Related Article: Discover the impact of generative AI on SEO and how to align your search strategy with the latest developments. It’s also common for keyword research to be misaligned with business objectives. The result?

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Contently

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Target lower-competition, higher-volume keywords. First, find high-volume, low-competition keywords which have the necessary buying intent.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic.

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

Contently

MARCH 22, 2024

Pick a theme that’s rich with opportunities: Your theme for the month will influence your keyword research and the kind of content you’ll create. Conduct keyword research: Research keywords relevant to your business and audience and have a strong search volume, meaning people are actually searching for the words.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

Valasys

JULY 26, 2021

To acquire this, you should implement effective and relevant content to get more B2B traffic. According to a study, in comparison to traditional advertisements, 70% of internet users learn from content before purchasing a product.”. Research Customer Needs to Create Effective and Relevant Content.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Top Rank Marketing

APRIL 1, 2024

When you define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your SEO content audit, you set yourself up to have direction, purpose, and measurable outcomes. Step 3: Keyword analysis Once you have an inventory, review the keywords associated with each piece of content.

SEO 99

SEO Content Keywords Analysis 99

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. And the bottom-of-the-funnel will need product videos, product information, sales decks, and other content that’ll help your buyer get approval for the purchase internally.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

ClearVoice

MARCH 3, 2021

What are long-tail keywords? Long-tail keywords are keyword phrases that don’t have a large number of monthly searches, but are lucrative entrances to your content. The term “long-tail” refers to a graph of competitiveness vs. conversion rate of keywords. Long-tail keyword examples.

Long Tail Marketing 52

Long Tail Marketing Keywords Click Rate Conversion Rate 52

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. We will see more companies creating more search content targeted at the same number of keywords.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145