SmartBug Media

JUNE 10, 2019

Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. I love the analogy from HubSpot about how your social media efforts should be like a cocktail party. This article by Steven Duran has more information about the 60/30/10 rule.

Social Media 71

Social Media Social Marketing Media Tips 71

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. Nearly 330 million people are active on Twitter, and 40% of Twitter users purchased something after seeing it on the platform. How to Run a Contest on Facebook. Follow the Rules.

Social Media 100

Social Media Media Rules Guidelines 100

Hubspot

AUGUST 11, 2019

HubSpot research shows 40% of salespeople view prospecting as the most difficult part of their jobs. Check out this article. Join or contribute to Twitter chats. Twitter chats are when a group of people meet on Twitter to discuss a certain topic, trend, or interest area using an agreed-upon hashtag.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. The blog also hosts live Twitter chats from its Twitter hashtag, #SMTLive, on various social media topics twice a month. Small Business Trends. Social media is no exception. Mari Smith. Jon Loomer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Bannerflow

APRIL 25, 2022

Combined with the latest trends , your learnings can kickstart your strategy. According to HubSpot , short-form video has the highest ROI of any social marketing strategy. In 2012, fast-food giant McDonalds launched their #McDStories campaign on Twitter. Want our latest articles in your inbox? Buzzfeed “Tasty”.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Walker Sands

NOVEMBER 6, 2018

You also can look at your competitors; research and partner with industry leaders; and utilize hashtags (you’ll learn more about these topics later in this post) to learn more about your audience. Add competitors to your Pages to Watch section of insights on Facebook, create Twitter Lists and use LinkedIn’s competitor analysis tool.

Social Media 40

Social Media Organization Media PR 40

Hubspot

MAY 20, 2014

Are you shy on Twitter? I''ve recently had conversations with a bunch of people expressing confusion on how to dive into Twitter. He''s avoided Twitter for years (I know, I know -- you''d think I would have convinced him by now). Twitter opens doors. Hesitant to tweet something "wrong"? You''re not alone.

Twitter 28

Twitter Content Wikipedia Social Media 28

SnapApp

JANUARY 4, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. What hashtags they’re using. How many Twitter followers they have. Think With Google Marketer’s Almanac is another fantastic source of insights on seasonal trends and events.

Research 61

Research Campaigns Tips Content 61

Buffer

OCTOBER 14, 2019

We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage. This news comes from our friends at HubSpot who recently shared some interesting findings on the popularity of Stories. .

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Hubspot

AUGUST 27, 2014

Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. You can choose from three options: Timeline activity, Followers, or Twitter Cards. Twitter Cards.

Twitter 28

Twitter Analytics User-Generated Content Impressions 28

Hubspot

MAY 14, 2019

HubSpot is a full-stack growth software that includes marketing, sales, and customer service tools to improve all facets of your business. With HubSpot, you'll have everything you need to grow your business and increase conversion rates. With HubSpot, you'll have everything you need to grow your business and increase conversion rates.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Hubspot

NOVEMBER 18, 2014

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Here are the specific ones mentioned: Posts with hashtags ( # ) see 60% more interactions on average. Twitter Best Practices.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Strategic-IC

JANUARY 13, 2021

70% of Sales professionals are active on LinkedIn for business purposes, compared to 64% on Facebook and 43% on Twitter. By looking at trending hashtags in your industry and what kind of content performs well on the channel, you can ensure that the content you share is of relevance and value to your network. Do your research!

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Hubspot

SEPTEMBER 26, 2019

It can be tough to know exactly how to create a persona, but articles like this one can aid in the process. For example, World Wildlife Fund’s branding on social media is consistent across their website , Twitter , and Instagram. Image Source: Twitter. The hashtags also show the account’s goals, such as #VoiceForThePlanet.

Tips 73

Tips Business Customer Satisfaction Work Management 73

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. Delve into an existing data set, run a survey (like we did in this article), or analyze trends in order to speak out about a common issue within your niche.

PR 71

PR Tactics Cold Calling Blast Campaigns 71

Hubspot

DECEMBER 19, 2012

Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!) What You'll Get From Your Twitter Archive.

Twitter 28

Twitter Planning Click Rate Advertising Agencies 28

Hubspot

SEPTEMBER 24, 2013

Twitter is a certified gold mine for prospecting, ready for you to shake your pan and let the leads fall out, as noted by Gary Vaynerchuk in his recent LinkedIn article, “ 13 Tweets a Real Estate Agent Should Have Answered, Not Me. ”. You can even take your Twitter-mining one step further with HubSpot’s Social Inbox.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

SEPTEMBER 8, 2011

Subscribe to industry news sites/blogs to stay on top of industry trends and topics. First, start populating your reader with blogs and news sites that report on trends and topics relating to your business' industry. Notice a new trend that you think is applicable to your industry? 10 Helpful Marketing Uses of RSS Feeds.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Google Review Count: 436. ” — ViralBlog. 3) Tweriod.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Hubspot

DECEMBER 11, 2013

Marketers, take note: With more data from Facebook comes the ability to dig deep into the trends and behaviors of Facebook users. 2) Facebook launched clickable #hashtags. Marketers can click on hashtags to surface all content for that hashtag, thus making it easy to see popular sentiments around a certain topic.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

FEBRUARY 8, 2016

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. What Does 'Hashtag' Mean? Read this blog post for more instructions on using hashtags.).

Twitter 28

Twitter Facebook Custom Publishing Hubspot 28

Single Grain

MAY 1, 2023

The best way to achieve this is by keeping up with B2B social media trends. In this post, we’ll go over some key trends in B2B social media marketing and predictions for the future. Trend #1: Authenticity and Transparency Out of all these trends, this one is the most important and also the easiest to implement.

Social Media 52

Social Media Trends Marketing AI Media 52

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Tip #1: Create a hashtag. Creating a hashtag is the easiest way to keep track of the conversations people are having about your event. Certain people may only follow you on Twitter.

Social Media 28

Social Media Media Linkedin Buzz 28

Zoominfo

OCTOBER 15, 2018

Since its release, Twitter quickly garnered traction in the B2B marketing realm. In fact, 87% of B2B marketers report using Twitter as part of their social media strategy, trailing LinkedIn as the number one platform by only 6% ( source ). Potential Value of Twitter as a Marketing Tool. At ZoomInfo, we’d like to think not.

Twitter 113

Twitter B2B Zoominfo Ideal Customer Profiles 113

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Digg - Digg is a social news website that allows members to submit and vote for articles.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MARCH 16, 2021

Even though LinkedIn has been around since 2003, the platform didn't allow the use of clickable hashtags until 2016. Social media platforms like Twitter and Instagram have encouraged hashtag use for years as a way for users to connect with their communities. Do hashtags work on LinkedIn? Yes, hashtags do work on LinkedIn.

Linkedin 91

Linkedin Click Rate User-Generated Content Trends 91

Hubspot

APRIL 15, 2016

If you have some branded hashtags or priority hashtags you use to increase awareness, run a side campaign to let students know about them. Have some student advocates set off a to get one of your hashtags trending. They could, for instance, run a Q&A on Twitter or Facebook. Don't have any? Create some.

Peer-to-peer 28

Peer-to-peer Word of Mouth Urgency Marketing Social Media 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. For instance, Verizon runs a few Twitter accounts. Here, I have a couple ebooks for you: How to Attract Customers With Twitter. Companies with 1000+ more Twitter followers get 6X more traffic. 12) Hashtags are wicked important.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JUNE 8, 2011

If you are having a conference about mobile technology, discuss trends that are happening in that industry. Create discussions on Twitter. Step 3: Make your event a trending topic. Consider writing a blog article to recap the event's key takeaways, and encourage people to continue their conversations on Twitter or on your blog.

Inbound Marketing 28

Inbound Marketing Planning Buzz Advertising Agencies 28

Hubspot

JANUARY 2, 2012

By creating quality content, you'll give your company the opportunity to be seen by reporters who may want to link to your story for their article. A marketing prediction for 2012 from Small Biz Trends states that all business owners will truly step up and start nailing content creation. The hashtag to follow along is #InboundChat.

Content 28

Content Tagging Hubspot Public Relations 28

Golden Spiral

DECEMBER 3, 2021

In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. This article looks at how to use corporate and individual social media profiles to raise awareness, recruit leads, and nurture them as potential customers. In other articles, we have discussed paid social media approaches.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. Source: HubSpot) 7.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Brand Identity 112

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Digg - Digg is a social news website that allows members to submit and vote for articles. A hashtag is a word or phrase preceded by a “#” Example: #yourhashtag.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Optinmonster

JANUARY 14, 2024

HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform. HubSpot offers features, including content creation tools, SEO optimization, social media marketing, email marketing, and landing pages, all aimed at generating high-quality leads.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

KoMarketing Associates

SEPTEMBER 7, 2017

According to a study done by eMarketer and referenced in the above Hootsuite article, 39 percent of B2B professionals found that social selling reduced contact research time, 33 percent found that it increased the number of incoming leads, and 31 percent found that it leads to deeper relationships with clients.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Tomorrow People

SEPTEMBER 27, 2022

This article shares what you need to know. This article provides an overview of what GTM strategies are and what’s included in them. Once you’ve validated your product, you can then begin desktop research on market trends (data platforms like Kantar or Mintel will help). How do you learn about new products, trends, or services?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156