Optinmonster

AUGUST 19, 2023

In this article, we’ll share 20 recent and relevant affiliate marketing statistics you need to find profitable opportunities and boost your conversion rates. More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Stevens & Tate

FEBRUARY 1, 2021

Influencer Marketing: Social media influencer market stats and research for 2021. In a recent Forrester study , 46 companies that participated in last year’s Facebook ad boycott were examined to see the effects of not buying advertising on Facebook. More details here. You can access the full report on Insider.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Read the original article here. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees. Right to Reduce Waste.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Hubspot

MAY 13, 2015

We've been using HubSpot's Inbound Certification for our class, and I recently read your article on Inc.com about how content marketing helped you grow your Boston startup 10X. This is a basically a search engine for facts and stats. Sources for their data includes Deloitte, Nielsen, TechCrunch, and Forrester Research (among others).

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Sword and the Script | B2B

DECEMBER 28, 2022

Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis].

PR 81

PR Trust Marketing Stats B2B Marketing 81

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 8, 2012

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Eric’s Social Media Stat of the Week: 71% of Execs Say Taking Social Media Seriously Gives Them a Competitive Advantage. Listen Now.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Content Standard

DECEMBER 16, 2016

From turning raw stats into a narrative or generating headlines, AI can—over time—fuel a marketing transformation. The first two are a bit dry, but convey all the information you would want from a news article. Companies such as Outbrain use AI to place content on sites that are most likely to read the articles.

Marketing AI 40

Marketing AI Work Management Planning Paid Search Agency 40

SnapApp

JULY 11, 2017

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . Modern B2B Buyers and the Big Shift in Behavior. Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

Marketing Insider Group

FEBRUARY 17, 2021

Goggle admits it right away (although I’m not sure who’s behind this embedded instant stat): Search Engine Journal tells us each brand should expect “fraudulent” clicks to consume 20% of all paid ad clicks—in other words, bots. maybe one of these interesting scholarly articles? …or Bots Drive Up Your Ad Spend More Than You Think.

Paid Content 362

Paid Content Paid Search Agency Ads Banner Ads 362

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Adobe Experience Cloud Blog

FEBRUARY 28, 2014

This is exactly the kind of purchasing experience that inspired an article published in The New Yorker earlier this month, declaring that brands have never been more fragile. So as I researched, I wasn’t worried about the brand of my new step/calorie counter – I just wanted the best functionality at the best price.

Loyalty 48

Loyalty Buy Brand Identity Branding 48

SnapApp

JUNE 5, 2018

Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. Articles can rank for specific question-based search terms, which can help build authority and brand awareness. For a detailed guide on defining your MQLs, check out this article. Forrester Research via HubSpot).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Sprout Social

JANUARY 9, 2017

In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Did you know these Instagram stats : 7 out of 10 hashtags on the network are branded and more than half of text contains an emoji? Use Hashtags and Emojis.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ah yes, numbers, measurements, ROI, return on objective, percentage improvements, traffic stats, sales reports… Yes, I know, I know, that’s important, but I’m a content marketer, not a statistician! But I have a secret: I get a kick out of traffic stats.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Contently

FEBRUARY 9, 2017

We all know the value of a good stat. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. A Google search on the topic returns an ocean of articles, listicles, and infographics, all proudly pointing toward this fantastical figure highlighting the power of video marketing.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out? -

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

OCTOBER 9, 2015

For example, Deadspin -- a popular sports website (and a favorite of yours truly) -- intersperses sponsored content with the rest of its articles: This ad fits both Deadspin’s formatting and writing style exceptionally well -- it has the same layout, some type of graphics, and same writing style. 2) Social Sharing.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. On the note of attention spans: Top performing B2B content assets in 2021 and 2022 were short articles (less than 3,000 words), videos, and virtual events/webinars/online courses ( CMI ). Here are some stats on different B2B content marketing strategies.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! Related Articles.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based,

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

APRIL 5, 2010

12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats. 12 Mobile Marketing Stats You Need to Know , March 31, 2010. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best of B2B Marketing. March 2010. What are the latest trends in search?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

NetLine

NOVEMBER 30, 2023

Educational institutions : Look for research papers, case studies, and articles from universities or research institutions. Market research and analyst firms : Share findings and analysis from market research firms like Gartner, Forrester, and IDC. Most will also offer sponsored content options too that can help close any gaps.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. TrustRadius.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). What do we have for this week’s Social Media Stat of the Week, Eric? Listen Now. Eric : The salad days, if you will.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Hubspot

SEPTEMBER 11, 2018

Forrester revealed that 60% of customers do not want any interaction with salespeople. Source: Forrester Research. Here’s how a typical search engine sees one of our articles. For example, this article in Entrepreneur.com mentions our marketing statistics page. Further, 68% prefer to research on their own. Guest posting.

SEO 101

SEO Lead Ranking Lead Scoring Work Management 101

Webbiquity

JANUARY 9, 2012

Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2% Twitter Facts and Stats. There are 1.6

Twitter 100

Twitter Tactics Tools Tips 100

Navigate the Channel

JUNE 7, 2023

Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions. B2B buyers value webinars (57%), research reports (53%), and blog posts/news articles (52%) as the top formats for gathering information.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Sharpspring

JULY 7, 2017

Note: ‘Spam’ has officially become a marketing automation curse word , so please excuse my language throughout this article. It will also allow you to give your boss (or your clients) the stats they want to see – more clicks and higher open rates. Furthermore, they ensure that poor-quality senders are held personally accountable.

Marketing Automation Services 44

Marketing Automation Services CAN-SPAM Domain Click Rate 44

Marketing Insider Group

JANUARY 2, 2013

sources through the purchase funnel according to Peter Burris from Forrester. Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful. Some of the stats we produced were later used by Erik Qualman in his super-popular Socialnomics video. Be personal.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40