SocialPilot

DECEMBER 6, 2023

Grab a pen and paper and in the center write the topic that you want to be known for. This gives you credibility, articles to share and makes you discoverable online. If you have a blog already, treat your name like a keyword and optimize your content for your name so it can be found when people research you online.

Personalization 89

Personalization Brand Identity Branding Tips 89

accelerate agency

JULY 20, 2020

Companies jump straight to researching keywords, seeking out links and creating their content. It shows you the keywords for which you should be ranking and where you can go to look for backlinks. We have written a 3,000 word article on how much does SEO Cost, this should include competitor analysis.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Stevens & Tate

AUGUST 29, 2022

Other metrics you’ll want to pay attention to include: SEO rankings for important keywords. Domain authority. Google takes into account a variety of factors, including keywords, link juice and social signals. You’ll need to do keyword research to identify unique keywords relevant to each page.

Marketing Websites 81

Marketing Websites Buyer Personas Lead Ranking Lead Scoring 81

KoMarketing Associates

AUGUST 26, 2014

Unique keywords sending traffic. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Percentage of search traffic from non-branded keyword search referrals. Percentage of search traffic from core keyword strategies.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Ranking Lead Scoring 120

The Point

OCTOBER 7, 2014

Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Using Interest Targeting makes it easier to get impressions, but engagement rates will likely be lower compared to Keyword Targeting.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Stevens & Tate

AUGUST 29, 2022

Other metrics you’ll want to pay attention to include: SEO rankings for important keywords. Domain authority. Google takes into account a variety of factors, including keywords, link juice and social signals. You’ll need to do keyword research to identify unique keywords relevant to each page.

Marketing Websites 52

Marketing Websites Buyer Personas Lead Ranking Lead Scoring 52

SmartBug Media

NOVEMBER 3, 2020

Keyword term. This is a handy article that will walk you through that fairly simple, albeit tedious, process. You’re cruising along and running several campaigns across lots of keyword groups. To truly evaluate the ROI of these different campaigns, keywords, and creative tests, you need to tie it all back to won opportunities.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

accelerate agency

APRIL 12, 2023

You can use a tool like Keywords Everywhere to identify suitable topics to write about based on search volume: Image Source You need to optimize the content you create on your blog for both user intent and keywords. Create lots of variations of ad copy, research plenty of keywords to target, and monitor metrics. Not a bad start.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Valasys

OCTOBER 15, 2020

In recent years, SEO and keyword have played a significant role in boosting the rank of articles on various search engines. Lately, Valasys Media- a service provider firm in the B2B domain, has used content syndication for its client operating in the integrating and API platform. The answer is definitely a NO.

Lead Generation 40

Lead Generation Top of Funnel Lead Scoring Lead Ranking 40

Scoop.it

MARCH 18, 2021

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. In this search engine, you can set this up by excluding HubSpot’s domain. This will surface content recommendations based on any keywords you enter and additional filters on the side. Feed reader.

Process 53

Process Optimization Curation RSS 53

ClearVoice

JUNE 24, 2022

But instead of just a small clickable section, sponsored posts use full-length content—from videos to long-form articles. Recommended native ads can appear below articles, on the homepage, or in the middle of posts. They can be identified by a “Sponsored” tag, the advertiser’s domain, or both. Image Source: SportingNews.com.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

Hinge Marketing

SEPTEMBER 7, 2016

This could be as simple as “Register Here” (for a free webinar, perhaps) or “Download Now” (for a white paper or research report or case study).The Use keywords, and target one keyword per page. You’ll also need to consider your website’s capacity to rank for those keywords. Can enough be said about SEO?

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Biznology

OCTOBER 29, 2013

Long answer, Google demands your papers with the Hummingbird algorithm update , short answer, How to Register Your Authorship With Google.). According to an article by Alex Garrido , Google Prefers Verified Authors (Google Author Rank Exists) , Google’s created their very own Klout score for each online content-producer.

Google 80

Google Youtube Blogger Domain 80

Marketing Insider Group

JANUARY 28, 2015

In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. Or if you’re currently known for one thing and you want to be known for something totally different, an off-brand domain can really help. You have to weigh the pros and cons as well.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

seo.co

MARCH 28, 2021

Examples of high-value, actionable content include: How-to articles. This is more than just simple SEO keyword research. It involves in-depth articles that show the depth and breadth of your knowledge of the subject matter. Generic, salesy copy isn’t going to do much for you at the top of the funnel. Courses/webinars.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Moz

MARCH 12, 2020

As a search engine optimizer, we know exactly the kinds of things that make content good for Google, but that doesn't mean we have any domain knowledge about whatever it is our customer does. But if you think about it, this is exactly the way you would write papers in college. That's the way it ought to be done whenever possible.

Content 71

Content Custom Publishing Case Studies Google 71

B2B Marketing Insights - WE

JUNE 15, 2018

You put an ad in the local paper. Research Keywords & Competitors. What keywords are they using? Next, use the Google AdWords Keyword Planner to find relevant and related searches. Now that you’re equipped with keywords and phrases to use on your website and local listings, let’s dig into the next step.

Traffic 56

Traffic SEO Business Ideal Customer Profiles 56

Kapost

OCTOBER 24, 2016

She is charged with designing and implementing a content strategy that will grow the startup’s user base, and she’s relieved to have this first draft—delivered on time—from Dan, a freelance writer she hired to develop blog posts and white papers. It’s been a long road to this first article. Crafting good assignments.

Work Management 48

Work Management Top of Funnel Marketing Management CMS Development 48

Industrial Marketing Today

MAY 31, 2010

If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.” I prefer just the postname since I optimize it with keywords and phrases. NOTE: I also add my blog’s domain name to end of all titles because it contains a key phrase.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

PureB2B

AUGUST 3, 2016

This transparent strategy was evident when Buffer published an article telling their audience that they were experiencing financial trouble and had to layoff some of their team. You might be tempted to put your blog on a separate domain, but you’ll miss out on many opportunities to generate leads if you do so. Know Your Goal.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Online Marketing Institute

MARCH 21, 2011

Know who your target audience is and figure out the keyword phrases they might be using to find the types of products or services you offer on your website, through keyword research tools. Don’t forget geographic keywords! .&# Fix this, pronto. Do this after your initial brainstorming! Review your Web analytics each month.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Ranking 40

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. Here are three good ways to find highly relevant keywords for your business.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

LeadSquared

JANUARY 28, 2015

For instance, if you offer a course in one particular category, like GMAT, and you publish articles around that, like news articles – that will get you some traction because people would be searching for that kind of stuff in the peak time. Identifying those keywords (for video titles/names) is the key. Question 4.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

MLT Creative

MAY 25, 2011

Optimization: metadata, headings, images, linking domains. Good ways to do this include blog posts, white papers, eBooks and profiles. Put words with your images – Add a descriptive, keyword-rich sentence – not just a short blurb, but as alt tags to the images on your website. Analysis: traffic rank, score summary.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Websites Paid Search Agency 40

Marketing Insider Group

APRIL 7, 2020

Use the same root domain as your company’s website: For example, if your website is “ShinyNewToys.com,” use a subdomain, such as “ShinyNewToys.com/blog” rather than “blog.ShinyNewToys.com.” Always use keywords that people use to search for your products and services: Think about what words people use to search for what you sell.

Budget Programs 347

Budget Programs CMS Development Content Marketing Industry CMS 347

Optinmonster

NOVEMBER 14, 2023

This will include content that’s on your blog, as well as social media content, podcasts, video content, white papers and so on. Add the domains for your main competitors under Show keywords that the following rank for. Add your own domain under But the following target does not rank for. Press Show keywords.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Online Marketing Institute

MAY 18, 2010

Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name? Sub domain? Different domain name? Third party domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Moz

FEBRUARY 10, 2019

During my agency years, I can’t tell you how many times clients emailed in with a link to an article on the topic of a new development asking, “Do we need to be worried about this? The Keyword : Google’s main company blog — good for staying up-to-date with company news and product updates. A white paper. Work at an agency?

SEO 50

SEO Lead Scoring Lead Ranking Paid Search Agency 50

Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. Use Moz’s free Domain SEO Analysis tool to measure your website’s DA. What words and phrases do they often use online?

Content Marketing 361

Content Marketing Planning Paid Search Agency Lead Ranking 361

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Google uses keywords as an important SEO ranking factor. Interested in a specific keyword research tool?

Keywords 77

Keywords Paid Content Traffic Research 77

seo.co

MAY 16, 2021

The checklist items outlined in this article will help you establish a strong foundation for SEO with the right applications, the necessary foundations, and the essential on-site SEO tasks you need to perform. What keyword search phrases are bringing people to your site. A robust view of search engine keyword rankings.

Paid Content 112

Paid Content SEO CMS Development SERP 112

PureB2B

AUGUST 3, 2016

This transparent strategy was evident when Buffer published an article telling their audience that they were experiencing financial trouble and had to layoff some of their team. You might be tempted to put your blog on a separate domain, but you’ll miss out on many opportunities to generate leads if you do so.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hinge Marketing

SEPTEMBER 29, 2022

In this article, we will not recommend specific digital marketing platforms or technologies. If you are late to the digital marketing revolution, or wondering what to focus on next, this article will give you a lay of the land so you understand what technologies you need to build a digital marketing strategy that produces exceptional results.

Work Management 145

Work Management Marketing Management Marketing Automation Services Paid Content 145

Optinmonster

JANUARY 14, 2024

It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Marketing Insider Group

FEBRUARY 2, 2021

White papers. Research articles. It encompasses keyword research, page optimization, link building, and other activities that help people find you organically. Some of the top ranking factors in 2021 are: Domain authority. Referring domains. Case studies. PDF downloads. Interviews. Infographics. Press releases.

Paid Content 270

Paid Content Marketing Budget Paid Search Agency Advertising Channels 270

ClearVoice

MARCH 19, 2020

Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Have you examined your current competitors and their keywording?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

ClearVoice

JANUARY 12, 2024

In this article, we’ll walk you through a step-by-step guide to help you create, measure, and sustain a successful content marketing strategy. Complete the workbook easily alongside this article for an immersive experience building your content strategy. And only 19 percent of those said their strategy was “advanced.”

Work Management 98

Work Management Marketing & Strategy Marketing Strategy Content Marketing 98