Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. The five primary fintech categories are: Digital payments. Digital investment.

Work Management 107

Work Management Marketing & Strategy Marketing Strategy Practices 107

Madison Logic

JUNE 28, 2023

A competitive displacement campaign is a strategic marketing initiative designed to identify, target, and win over customers currently using a competitor solution. Considering these points will help you identify potential areas where you can differentiate yourself and craft a compelling value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. Web traffic.

Planning 306

Planning Conversion Top of Funnel Custom Publishing 306

The Lead Agency

APRIL 28, 2020

The marketing funnel is a representation of the customer/buyer journey, from a sales/marketing perspective. Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. So, how does the marketing funnel differ between B2B and B2C marketing ?

Top of Funnel 90

Top of Funnel Marketing Funnels B2B Marketing B2B 90

ANNUITAS

FEBRUARY 25, 2020

During an increasingly competitive time in the digital marketing landscape, it can be easy to get lost in the ever-changing trends and customer needs in the B2B space. In other words, generating personalized content for future buyers is no longer a differentiating factor, but a minimum expectation to meet.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

Marketing Insider Group

JULY 16, 2020

The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again. Instead, sales and marketing are speaking “at” industries and “at” companies.

Top of Funnel 160

Top of Funnel Ideal Customer Profiles Profiling Linkedin 160

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. In this article we’ll reveal some of these key strategies: 1) Revolutionizing the customer experience with artificial intelligence. Digital technology has been expanding at a rapid pace.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Hinge Marketing

MARCH 11, 2021

So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times? Hinge Research Institute’s annual High Growth Study research tells us that one of the best pivots that marketers and others can make is to leverage research more (at least quarterly). Firms that do frequent research grow faster.

Marketing Budget 100

Marketing Budget Research Lead Scoring Lead Ranking 100

6sense

NOVEMBER 3, 2021

Editor’s note: This article is a part of a series recapping the sessions from the 2021 Empowered CMO retreat. Chief Market Officers are at an important moment in our evolution. We’ve shifted our mindset to focus on the big picture instead of all the activities involved in marketing. That statistic should make marketers cringe.

Forecasting 62

Forecasting Differentiation CMO Top of Funnel 62

Hinge Marketing

JUNE 9, 2020

Most have to find new ways to market, sell, package, price, and deliver their services and products. If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today. Play 3: Make your top draft pick a digital marketing professional. Is it differentiated and memorable?

Co-Registration 123

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 123

DotDigital

OCTOBER 27, 2021

We often witness customer service landing at the bottom of the operational strategy and investment funnel. When it comes to success, support is equally essential as sales and marketing. Going above and beyond for customers with the ‘Follow the Sun’ model differentiates us from the rest. Multi-channel support.

Paid Search Agency 59

Paid Search Agency Top of Funnel Multi-Channel Lead Ranking 59

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. But how do you figure out what your consumers want or need?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Marketing Insider Group

APRIL 7, 2021

Here’s a secret: When you figure out your differentiation factor and develop content around it , you can all but forget about what your competition is up to online. Quick takeaways: Content differentiation tells you how to reach the right people with useful content. Why is Content the Ultimate Differentiation Factor?

Differentiation 311

Differentiation Top of Funnel B2B Thought Leadership Work Management 311

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Content Marketing Institute

OCTOBER 31, 2018

Marketers make markets. Apple successfully created a market where none existed. But creating markets isn’t just related to introducing new, revolutionary products. Great marketers can differentiate in a crowded marketplace to create a competitive advantage and niche for their brand. Click To Tweet.

Top of Funnel 96

Top of Funnel Demand Generation Demand Generation Agencies 96

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. by content marketing consultant Rebecca Smith of Heinz Marketing.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

BuzzSumo

MAY 9, 2019

Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. Original research is a big deal in content marketing. We looked at teams, individual marketers, men, women, and head honchos alike. Guesswork will NOT work.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Salesforce Marketing Cloud

MAY 23, 2023

The ability to understand, manage, and optimize these types of processes isn’t only nice to have – it’s imperative for organizations seeking to thrive and differentiate in the current market. Get IT articles selected just for you, in your inbox Sign up now How can I start with process mining in Salesforce?

Process 52

Process Work Management Marketing Management Lead Scoring 52

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Martech Advisor

JANUARY 28, 2020

“Consumer privacy is a key pillar in the digital advertising ecosystem and all consumers have a right to choose how their data is utilized. Speaking from the funnel marketing perspective, it helps to take into account the stage of the buyer’s journey to determine the number of information points you would need.

Privacy 99

Privacy Loyalty Work Management CPO 99

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. So, is video marketing worth it?

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

As a marketer & consultant, I often apply the same skills to decipher digital behaviors. The map audience interactions to specific journey milestones can help regulate messaging, optimize spend, and prove to stakeholders that marketing delivers daily results. Many marketers have not heard of digital journey mapping before.

Top of Funnel 134

Top of Funnel Lead Ranking Ad Frequency Marketing Proposals 134

Navigate the Channel

SEPTEMBER 7, 2023

In this article, we will delve deep into the world of keywords , their relevance, and how they can still impact your SEO efforts in 2023. Website owners and marketers relied heavily on keyword stuffing and exact match phrases to rank their pages higher in search results.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Circle Studio

JUNE 27, 2019

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Your value proposition should address these things, and it should be unique from other firms in the industry so that you can differentiate yourself from your competitors. Map content to the client lifecycle.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. In this article, we will explore seven compelling reasons why your firm should be blogging. Blogging is not merely an option; it’s a strategic imperative in the digital era.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

ClickZ

JANUARY 24, 2020

Being customer-centric is not only about having a “think digital-first” mindset. Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. They answer their consumers’ needs for immediacy with a speed-to-market approach.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype.

Top of Funnel 141

Top of Funnel Digital Marketing Funnels Work Management Marketing Funnels 141

Mailmunch

APRIL 20, 2021

I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. Yes, they can, and in this era of digital marketing, they should. . What is email marketing? . Did you know that 3.8

Social Media 86

Social Media Email Marketing Social Marketing Media 86

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Heinz Marketing

OCTOBER 4, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 120

Top of Funnel Account Based Marketing Communities Cross-Selling 120

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine. Table of Contents.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Case in point: Cleveland Clinic’s MyChart Patient Portal. Click To Tweet.

Examples 108

Examples Top of Funnel Content Marketing Paid Search Agency 108

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. In the following article, we’re going to do a deep dive into sales efficiency, how it is measured, what it measures and how to make it work for you. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40