The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Yesterday was such a day.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

ConvertKit

MAY 26, 2021

FeedBurner’s unassuming content delivery service has supported millions of bloggers, podcasters, publishers, and creators over the years, delivering countless e-newsletters to fans worldwide (and proudly upholding dot-com-era web design standards). That’s because RSS still keeps much of the creative content flowing around the web.

RSS 69

RSS Work Management Marketing Management Paid Search Agency 69

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

seo.co

JANUARY 31, 2023

Scaling your link building to the point that you receive daily, quality inbound links from other bloggers can take years. Focus on link bait type articles (e.g. For example, you can set it up to send you an email any time someone mentions your brand on social media. Linkable assets should be visually pleasing.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. These start with searching for articles to analyze.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. Shifted release time from 8 a.m.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. Great article Jay! Its exactly what my whole career has been built on since starting in 1984 as a busboy in High School.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. I want to do something ambitious and I’m hoping you’ll help.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Scoop.it

APRIL 6, 2021

By selecting the most engaging and interesting content they can more appropriately track their own content production about specific topics through RSS feeds and social media platforms like Twitter. All references are linked accordingly, meaning that the success of the article will drive the success of the linked website.

Curation 97

Curation SEO Lead Ranking Lead Scoring 97

Scoop.it

JULY 8, 2021

In this article, we’ll share how you can make this happen with Scoop.it You can add RSS feeds, Twitter users, Twitter lists, and YouTube channels as your sources. Auto-publish to social media. At the same time, it’s video, quotes, and statistics that drive the strongest results. using a powerful, seamless integration.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

KoMarketing Associates

NOVEMBER 24, 2015

If you have not already engaged in a blogging initiative, or are looking to re-evaluate the objectives in your existing program, here are ten reasons B2B blogging could be important for achieving your goals with SEO, social media, and online marketing in the new year and beyond. Create opportunities for new SEO keyword strategies.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Content Marketing Institute

JUNE 25, 2018

Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Click To Tweet.

Brand Identity 103

Brand Identity Branding FAQ Content 103

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. When wine blogger Debbie saw a tweet from Keryl asking her followers about the idea of creating a Happy B h Wine , she knew right away they had to meet. Holy Social! Listen Now .

Personalization 136

Personalization Social Media Skype Blogger 136

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Chris Koch

MARCH 26, 2010

One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. Marketing is the default head of social media management in most companies. Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. Tweet This Post.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. Write about it!

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Convince & Convert

AUGUST 20, 2013

Sharing on social media. Make sure to keep in mind that simply installing this plugin isn’t helpful in and of itself – but many bloggers stop at this first step. While there are other steps and tactics that help boost SEO, that’s fodder for another article! Simply having one doesn’t make it generate results.

SEO 159

SEO Keywords RSS Adwords 159

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Smashmouth Marketing

JULY 27, 2009

I'm stimulated by creative work such as writing a fun blog article or doing a souped up graphic that is needed for a presentation, creative work for me is relaxing. I came back refreshed, despite the three days of rain: Write a couple blog articles - not the tough, fact filled kind, but the light ones that come easily.

RSS 100

RSS Blogger Tagging Twitter 100

Online Marketing Institute

MAY 26, 2010

The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Optinmonster

JUNE 27, 2022

In this article, we’ll show you some of the best email marketing software for nonprofits. Social media sharing tools. Automatic RSS to email for bloggers. Other powerful tools in Convertkit include automatic smart workflows, A/B testing, integrations with more than 70 platforms, RSS feed, and so on.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

The Effective Marketer

APRIL 6, 2011

Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Biznology

JULY 26, 2011

I am in the middle of guiding some new bloggers over at Marketing Conversation. What I mean is that my bloggers tend to write based on a lot of assumed context. In a world of excerpting, reading, sharing, retweeting, and sharing shares, or decontextualized via RSS or auto spamblogs, simply all of the breadcrumbs. Let me explain.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Writing on the Web

FEBRUARY 18, 2011

The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. You can then enter in the RSS feed of your blog into the box and every time you post a new blog post, it will be auto imported into the notes on FB and appear as a new FB note. Blog this on Blogger. Email this via Gmail.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. Lisa’s Note: This is a very solid article by Ann, so I hope you take the time to absorb her information.

Blogger 40

Blogger Adsense Twitter Buzz 40