The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Talk about a jack of all trades! 1) Having NO Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

The Effective Marketer

APRIL 6, 2011

Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

MARCH 27, 2018

It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women. and was the Director of Public Relations for global fashion brand, Akademiks. Jade is the blogger behind The Life of a Working Girl , a contributing writer for We are Social Media , and the founder of #BizGalz.

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VALS Advertising Agencies Work Management Paid Search Agency 78

The Effective Marketer

NOVEMBER 6, 2009

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 20, 2010

Sources for more info on this story are: Creativity Online article, F*ck Smaller. Marketing News article, Marketing Across the Americas (requires login). Sometimes going against established “best practices&# may pay off. Make the Logo Disappear. Marca del Gol post, Second Phase of Invisible Advertising (in spanish).

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Hubspot

SEPTEMBER 27, 2010

Unfortunately, when it comes to public relations , a rushed pitch is likely to end up in journalists' and bloggers' trash cans. In this week's top inbound marketing article, Chris Brogan shares his best tips for improving your PR pitches and increasing their chances for survival. As marketers, we're all strapped for time.

Inbound Marketing 28

Inbound Marketing PR Paid Search Agency Press 28

The Effective Marketer

AUGUST 5, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 25, 2009

An interesting article sent to me (thanks, Z.) The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. No need to raise your hand, we all have been there.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

AUGUST 30, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

FEBRUARY 6, 2009

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail? He says “listen first, speak last”. Good listeners will be better at understanding what needs to get done and will be more effective.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

SEPTEMBER 27, 2010

2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article. Like Be the first to like this post. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 6, 2009

The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ClearVoice

MARCH 26, 2020

” — HubSpot. A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Public relations agency. Communications or media agency.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. Let’s apply them to marketing, shall we?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO !

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

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Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out.

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Planning Work Management Marketing Management Trade Show 100

Hubspot

JULY 28, 2010

For example, even though HubSpot is an Internet Marketing software company, we share lots of free advice on our Internet Marketing Blog. Public Relations & Branding. This is how public relations works, and guest blogging is yet another offering to help establish these connections. Connect with HubSpot :

Public Relations 28

Public Relations Webinar Metrics Thought Leadership Internet Marketing 28

Hubspot

FEBRUARY 17, 2011

Public Relations Faux Paus. Don’t send blind pitches to bloggers. Do you homework and make sure your motivations align with the interests of the blogger before reaching out to them. We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot :

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

MAY 18, 2010

We appreciate that you have decided to read and subscribe to the HubSpot Internet Marketing Blog ! Social Media Explorer -- Jason Falls is constantly pumping out great posts on social media's impact on marketing and public relations. 36 Awesome Social Media Blogs (In No Certain Order) 1.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

SEPTEMBER 10, 2014

To inspire all you business bloggers out there, we''ve curated a list of some of the most entertaining business blogs on the internet. Dhar says , "I definitely keep in mind Hacker News when writing an article even if it has nothing to do with tech. Check ''em out, and let us know if you have other favorites in the comments!

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Paid Search Agency Companies Blogger Curation 28

Zoominfo

SEPTEMBER 17, 2018

It focuses on content marketing, brand journalism, public relations, the media, and advertising. The Blogging Millionaire podcast teaches you the secret blogging strategies that pro bloggers use to grow their traffic and monetize their blogs. Are you a HubSpot user looking to take your Inbound Marketing to the next level?

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. As a marketer, it's important to know when press releases will benefit your public relations strategy, and when another tool or tactic should be used. Why is that?

Press 28

Press Public Relations PR Lead Scoring 28

The Effective Marketer

MARCH 12, 2009

Reply Geena Murphy says: May 20, 2009 at 6:48 am I must say great article and well thought of as some time management articles are the same but this was a good solid read! Like Be the first to like this post. here to read the rest: Better Time Management with Smart Calendars « The Effective Marketer Mail this [.]

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Marketing Budget Work Management Marketing Management Allocation 100

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Let’s take a closer look at public relations and content marketing and discover how public relations support marketing efforts today.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Hubspot

AUGUST 13, 2014

Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. if it’s prudent to the audience of the publication. Bylined Articles. Advertorials (Sponsored Content).

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Paid Content Promotion Advertorials Advertising Agencies 28

The Effective Marketer

FEBRUARY 25, 2009

If you want to know more about processing emails, getting your inbox empty, and working more productively you should definitely check out 43Folders and their “ inbox zero ” series of articles and a great Primer on the GTD system is the blog post at 7Productions. Next : Is your calendar working for or against you? United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. I’m also very lucky to have a full public relations team at my disposal. They’re very skilled in analyst relations. Being able to combine the powers of traditional public relations with digital outreach is super beneficial to our company and our clients.

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Outreach Marketing & Strategy Tips Blogger 114

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. In this article, we will look at what is earned media, its types, examples, best practices, and attribution. Advantages and Disadvantages of Earned Media.

Practices 43

Practices Examples WOM Media 43

Hubspot

AUGUST 9, 2018

In this article, we’ll break down what marketers do, how you can get into the marketing field, and the different marketing jobs that are available in today’s economy. Later in this article, I’ll dive into how to get a marketing job. Public Relations. Management. Psychology. Communications. Journalism. No, not really.

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Paid Content Marketing Budget Creation Work Management Planning 95

The Effective Marketer

JULY 5, 2009

For a nice article about features and benefits, check out Michael Fortin. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? It’s not how long you make it, is how you make it long ”.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Hubspot

APRIL 26, 2010

To jump-start your Monday, let's take a look at the top inbound marketing articles of the past week, the first of which discusses some ways you and your company can act like a social media fool. Review your past articles to help you get a sense of what you've been blogging about recently and the format in which you're doing it.

Social Media 28

Social Media Inbound Marketing Social Marketing Viral Marketing 28