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JULY 28, 2009 [API, Automation] Entiera Offers Consumer Marketing Automation Software as a Service
Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics.
JULY 28, 2009 | CUSTOMER EXPERIENCE MATRIX
[API, Automation] Entiera Offers Consumer Marketing Automation Software as a Service
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