SmartBug Media

APRIL 23, 2024

No two marketing strategies are the same—that’s just Marketing 101 info we all know. In the trenches, aligning traditional strategies with unique, high-pressure environments can pose considerable challenges to marketing teams that do not know how to adapt their perspectives and processes to align with those used by private equity firms.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Allocation 59

Parse.ly

JANUARY 28, 2021

With more digital content being produced than ever before, working with a smart, data-driven content strategy is crucial in attracting, engaging, and converting those valuable new customers. joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. We’re also going to arm you with practical strategies to turn these challenges into opportunities. It’s exciting, but where do you even start?

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. B2B content marketers serve an average of four audiences.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” If you have a newsletter, you’ll have three other emails.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Marketing Insider Group

JANUARY 24, 2023

So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Maybe you’ve even deployed a few strategies before, but when they didn’t deliver immediate results, you tossed them. How Will You Adapt Your Strategy This Year?

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. The answer is simple … not all traffic is good traffic. Lower funnel keywords are an often neglected SEO strategy for marketers. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Implementing SEO strategies is fundamental in ensuring your content reaches its intended audience through search engines.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic.

Paid Content 62

Paid Content PPC Traffic SEO 62

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. HW Media ROI content strategy. ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. HW Media ROI content strategy. ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. After that, you can always try one of these email marketing services. But growing your email list can be slow going.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Convince & Convert

JULY 21, 2017

Next week, I’m cooking up three different webinars chock-full of surefire ways—from breathing new life into your social strategy to leveraging data and analytics—to engage your customers (and prospective customers) in order to boost your bottom line. Has your web traffic slowed to more of a crawl than LA’s 405 at rush hour?

Webinar Metrics 109

Webinar Metrics Touchpoints Social Media Case Study 109

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. KPIs vs. Metrics (& Why It Matters).

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Lake One

JULY 27, 2023

But that changed when HubSpot introduced its new Customer Journey Analytics tool. HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. Measure the impact of each touchpoint on customer engagement and conversion.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Don’t set and forget your keyword research.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

ClearVoice

MARCH 17, 2023

You just know your audience is going to love this. The traffic is dismal. The fallout may be in your distribution strategy. No one sees your great content because it is not getting to where your audience is. So, how can you refine your content distribution strategy so your content gets to the right places?

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

SalesGrape

NOVEMBER 19, 2023

Understanding this preference enables pharma marketers to focus on digital strategies when targeting physicians as part of their lead generation efforts. By leveraging data, companies can gain valuable insights into their target audience’s behaviour and preferences, allowing them to optimize their marketing efforts.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Watch Time and Audience Reports. Why measuring your YouTube Analytics is so important.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Webbiquity

MARCH 30, 2021

Deploying chatbots can add personalization to your outreach strategy and targets leads in a much more personal manner. With such huge reach, voice search is clearly worth evaluating as part of your marketing strategy. This makes voice search optimization an important component of SEO strategy. Image credit: Accenture.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Parse.ly

DECEMBER 14, 2021

Backstage was certainly one of those who came out on top, growing their platform into the premier platform for staffing creative talent by using a data-driven content marketing strategy. In last week’s webinar , David Grossman, CMO of Backstage, walked us through how they used Parse.ly Watch the full webinar.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Convince & Convert

JULY 21, 2017

Next week, I’m cooking up three different webinars chock-full of surefire ways—from breathing new life into your social strategy to leveraging data and analytics—to engage your customers (and prospective customers) in order to boost your bottom line. Has your web traffic slowed to more of a crawl than LA’s 405 at rush hour?

Webinar Metrics 72

Webinar Metrics Social Media Touchpoints Case Study 72

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Launch Marketing

MAY 12, 2021

Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. Video Marketing Strategy. Know Your Audience. Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. June: Take a Good, Hard Look at Your Analytics.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Parse.ly

JULY 23, 2021

This past week, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined Lumenad ‘s Director of Content Marketing, Stephanie Totty , for a webinar to share their expertise around building out programs and creating better content. Here are a few of the highlights: Why is content strategy so important for Lumenad?

Webinar Metrics 52

Webinar Metrics Content SEO Keywords 52

Go Beyond SEO

MARCH 13, 2024

In this section, we will explore the social media strategies and techniques that can help you effectively utilize social media to enhance your brand as a manufacturer. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Brand Identity Branding 78

Optinmonster

NOVEMBER 1, 2023

Or, if you want new subscribers to sign up for your webinar , you could tell them to “Click on the blue button below to save your spot on the live call” (See how these instructions are way more specific than simply saying, “Register for the webinar”?) Your instructions don’t need to be lengthy.

Examples 70

Examples Webinar Metrics Marketing & Strategy Landing Pages 70

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. Polls on stories perform particularly well.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

ClearVoice

OCTOBER 27, 2023

Is your ecommerce website generating a lot of traffic but very few sales? Or maybe your landing page generates just a handful of leads despite driving tons of traffic to your website. In this guide, we’ll talk about: What CRO is and the steps involved Best practices to keep in mind Top CRO tools and strategies What is CRO?

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Tiecas

FEBRUARY 5, 2024

Reaching Target Audience : Identifying and reaching our target audience of engineers, procurement managers, and other technical decision-makers within industries can be challenging. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. Most marketers are comfortable with the key metrics at this stage—they’re the ones Google Analytics shows you default: unique visitors, return visitors, time on site, pages/sessions, and scroll depth.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214