Adobe Experience Cloud Blog

MARCH 25, 2020

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Many best practices focus on maximizing registrations, but webinar attendance is what matters most.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. Webinars are one of the best uses of your online event bandwidth. One of the top tools for hosting webinars is Zoom. Plus, our in-house webinar experts share their Zoom webinar best practices. Zoom Webinars 101 1.1

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Webinar Metrics Co-Registration Bandwidth Demand 147

Search Engine Journal

JUNE 28, 2023

Maximize your web performance with Google Analytics 4. GA4Upgrade The post How To Properly Set Up, Read & Utilize Google Analytics 4 [Webinar] appeared first on Search Engine Journal. Check out this article to explore GA4's exciting new features. Learn to navigate the transition smoothly.

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Marketing Analytics Tools Webinar Metrics Analytics Google 95

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Didn’t make the live webinar? We’ve got your back!

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Webinar Metrics Privacy Protection Analytics Privacy 103

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

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Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

SmartBug Media

OCTOBER 5, 2023

Enhance your data-driven decision-making by understanding what KPI dashboards can do for you and which reports you should consistently review. What Is a KPI Dashboard? Simply put, a KPI dashboard is a group of related reports that visually display data for clear data-driven decision-making.

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Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

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Webinar Metrics Planning Tips Co-Registration 52

Porch Group Media

DECEMBER 2, 2021

Customer retention plays a critical role in profitability and growth and is one of the most effective marketing strategies. In this webinar, V12 explores data-driven customer retention strategies that you should add to your playbook in 2022. Companies who prioritize customer experience see over 1.5x

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

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Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

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Webinar Metrics Enterprise Management Budget Programs Work Management 87

Parse.ly

MAY 12, 2022

VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. . Robert shared his expertise on how to effectively use content analytics to drive growth, improve content creation, and optimize digital experiences.

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Webinar Metrics Demand Generation Agencies Planning Trends 72

Marketing Insider Group

NOVEMBER 10, 2020

We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

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Planning Analytics Enterprise Management Work Management 322

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

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Webinar Metrics Paid Content Analytics Top of Funnel 52

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

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Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

NOVEMBER 21, 2021

They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Webinar & Webcasting Tools. Webinar Ninja. The Deal: For every signup this weekend, Webinar Ninja will plant trees through One Tree Planted.

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Budget Programs Marketing Management Software Webinar Metrics 330

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

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Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Martech

JANUARY 11, 2024

That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Register and attend “Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud,” presented by Salesforce.

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Marketing Analytics Tools Analytics Google Webinar Metrics 104

Litmus

JANUARY 14, 2021

In December, Magan Le, content marketing manager at Litmus and recovering email marketer, was in the weeds learning what worked for our own emails last year, what didn’t, and how we can work that into our whole content strategy using data from Litmus Email Analytics and other sources. One for every email?

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Webinar Metrics Analytics Domain Work Management 58

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. Webinars are one of the best uses of your online event bandwidth. One of the top tools for hosting webinars is Zoom. Plus, our in-house webinar experts share their Zoom webinar best practices. Zoom Webinars 101 1.1

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

Litmus

AUGUST 13, 2021

In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. Didn’t make the live webinar? Thank you to everyone who chimed in during the webinar with a question! We recorded the whole thing.

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Webinar Metrics Planning CAN-SPAM Enterprise Management 102

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

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Linkedin Analytics Work Management Marketing Management 103

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

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Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 97

Work Management Webinar Metrics Marketing Management Software 97

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing. Create test seed lists.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Litmus

AUGUST 2, 2021

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! For example, we have separate teams for email strategy, build and execution, and results & analysis. We talk more about that in our blog post on the holistic email metrics matrix.

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Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. That’s why looking at email metrics holistically is important.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

SEPTEMBER 17, 2021

With all the time you spend writing, designing, and developing emails, they should arrive in the inbox looking the way you intended. Didn’t make the live webinar? Thank you to everyone who chimed in during the webinar with a question! The post Email QA Session: Webinar Recording + Q&A appeared first on Litmus.

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Webinar Metrics Marketing Analytics Tools Eye-Tracking Paid Search Agency 74

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

ScanmarQED

APRIL 29, 2021

On top of that, there are more substitutes for research and clients are demanding faster results with 24/7 access to insights and analytics. Our FastTrack solution is purposely built for the research industry, so it directly aims to tackle all these issues and more.

Webinar Metrics 52

Webinar Metrics Analytics Ad Agencies Efficiency 52

Litmus

FEBRUARY 17, 2022

Personalization is not a new concept or trend in the email world—but, if we’re honest, it can be hard to implement. To help provide some guidance, we asked some email marketers experienced in email personalization to share their insights. Didn’t make the live webinar? Use interactive polls to gather information.

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Webinar Metrics Work Management Personalization Marketing Management 82

Martech

OCTOBER 30, 2023

Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data. Click here to view more MarTech webinars. The post Become a data champion by mastering marketing analytics automation appeared first on MarTech.

Analytics 86

Analytics Automation Webinar Metrics Marketing & Strategy 86

Parse.ly

JANUARY 28, 2021

With more digital content being produced than ever before, working with a smart, data-driven content strategy is crucial in attracting, engaging, and converting those valuable new customers. joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals.

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Webinar Metrics Top of Funnel Enterprise Management Work Management 52

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. The webinar integration also allows users to automate the follow-up process to keep teams engaged with attendees in a consistent manner, to help accelerate pipeline.

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Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Search Engine Journal

JANUARY 16, 2022

Upcoming Webinar: Learn how to best measure digital success and make KPIs an essential tool for your company's bottom line. The post KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar] appeared first on Search Engine Journal.

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Webinar Metrics Paid Search Agency Search Marketing Marketing 105