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B2B Podcasting: The What, Why and How of Better B2B Podcasts

Top Rank Marketing

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. Podcasts are very easy to create and launch.

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Top 6 Social Media Marketing Tools for Small Businesses

TrustRadius Marketing

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

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9 Tools to Improve Social Media Productivity

Convince & Convert

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. allows you to automate blog post delivery to social networks.

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48 Ways to Measure Social Media Success

Webbiquity

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

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Feedburner is shutting down. Long live Feedburner.

ConvertKit

But changes are finally afoot for the venerable RSS service—and if you’re one of the handful of dedicated users, now is the time to take action. These days, thanks to the death of popular RSS readers like Google Feeds ( thanks again, Google ), RSS feeds might be less ubiquitous than in the service’s heyday of the late 2000s.

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