Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

SmartBug Media

AUGUST 9, 2019

At its core, inbound marketing is all about analytics. Analytics drive every inbound action you take and move you toward success for both your company and your customers. Your website is the cornerstone of how you market your business, so analytics that measure how it performs take on even greater importance.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

Webbiquity

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. Image credit: Twitter Here’s how Sprout Social is doing it.

Social Media 313

Social Media Social Marketing Planning Tips 313

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. An introduction to hashtag analytics. Hashtags are an important part of social media platforms like Twitter and Instagram.

Social Media 122

Social Media Analytics Media Template 122

Hubspot

JUNE 11, 2020

A strategy is only as good as its tools. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level. The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Content Marketing Analytics.

Analytics 101

Analytics Work Management Planning Tools 101

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. With its 280-character tweets, Twitter provides a unique platform for individuals and businesses to establish a robust online presence. Your tweets should capture attention and provide value to your followers.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Webbiquity

OCTOBER 17, 2023

Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). The economy (16%) and analytics (12%) trail considerably at second and third. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Scoop.it

OCTOBER 1, 2020

Nevertheless, making sure that your social accounts are a rife resource for your clientele can be a challenge. There are ways to make the process of populating your social platforms especially twitter without spending too much time developing articles, blog posts, or videos. It is a tool that can help you keep up with social trends.

Curation 98

Curation Twitter Content Eye-Tracking 98

Brandpoint

JUNE 4, 2020

Liz will be speaking virtually at the SMSS on the topic “Producing Consistent Content with Limited Resources for Small Businesses.” ” She was also so kind as to let us interview her about her session, including tips and tricks for working with limited resources and minimal design background. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. ” Free Keyword Suggestions Tool by SerpStat.

Keywords 100

Keywords SEO Research Resources 100

Biznology

AUGUST 25, 2015

I suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. Twitter has some very strict terms of service (ToS), most of which prevent any automatic follow/unfollow.

Twitter 80

Twitter Tools Work Management Ideal Customer Profiles 80

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing & Strategy Marketing Strategy Tips 109

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Chatbots and digital assistants are also an increasingly important tool for B2B eCommerce marketing.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

KoMarketing Associates

SEPTEMBER 7, 2016

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Presentation via Slideshare: Need more information?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

Webbiquity

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. 1) CircleCount.

Google 154

Google Tools Best Practices Planning 154

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. With so many products and platforms available, how do you decide which tools to use and integrate into your sales process? Social selling is growing more useful than ever, especially for remote sales teams.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

KoMarketing Associates

APRIL 16, 2015

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google Analytics Release Notes. Mobile Friendly Testing Tool. Page Speed Insights Tool. Structured Data Testing Tool. Google AdWords Features History.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Convert

SEPTEMBER 4, 2020

I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses. Most relevant for companies that use analytics are the privacy laws around the use of cookies. Based upon a study , 56.6%

Analytics 83

Analytics Banners Privacy Allocation 83

Biznology

SEPTEMBER 9, 2019

Today, email automation tools are designed to simplify the email process and help you save much-needed time. Here is a close look at 4 email automation tools to help you cut down on wasted hours: 1. Front consolidates functionality into one tool. The post 4 Automation Tools to Save You Time appeared first on Biznology.

Automation 130

Automation Tools SMS Top of Funnel 130

Webbiquity

MARCH 31, 2022

Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Transparency can be as simple as offering an online product comparison tool. Predictive analytics are changing the B2B marketing landscape and for good reasons. Influencer marketing is a bigger deal than you realize.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Hubspot

APRIL 28, 2021

And one major opportunity for collecting that data lies in your social media tools. Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. But for accurate modeling, you need a lot of reliable data.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Marketing Insider Group

JANUARY 21, 2022

Facebook’s features are different from LinkedIn’s , which are different from features on Twitter. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media 318

Social Media Organization Media B2B 318

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. This feature helps our users conduct campaigns and monitor results.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 79

Landing Pages Twitter Optimization Template 79

Sprout Social

NOVEMBER 9, 2021

If you’re stuck on “when” or “how often” to upload, look no further than your own analytics. Tools like Sprout Social can help you not only schedule your YouTube content but also assess which upload times seem to score the most engagement. Use clickable subscription tools within YouTube.

Youtube 139

Youtube Tips Tools Social Media 139

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. Social media automation is the process of using a specific tool or set of tools to help you create advanced automation and workflows to perform certain repetitive tasks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. The following tools can help. The following tools can help.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Social Media for Manufacturers Key Takeaways Social media is a crucial tool for manufacturers to boost their brand and connect with their target audience.

Social Media 78

Social Media Media Branding Brand Identity 78

Valasys

MARCH 27, 2023

Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals. But what exactly are sales enablement or sales enablement tools?

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52