report survey vendor 
Martech Advisor
NOVEMBER 22, 2019
Customer listening isn’t a new concept — but as consumer demand for personalization reaches an all-time high in a world cluttered with vendor options, analyzing and tracking the true voice of the customer (VoC) to excel in customer experience (CX) has never been more critical. In fact, CX is overtaking product as the No.
Inbox Insight
AUGUST 30, 2020
Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Survey sample. Download the full report, here.
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Martech
JULY 6, 2022
We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. Answer: Very unlikely. .
Hinge Marketing
DECEMBER 11, 2019
When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.
Customer Experience Matrix
AUGUST 22, 2016
Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.
Webbiquity
JULY 12, 2016
An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Pricing: contact vendor. Sample review: “The software, analytics, and support are amazing. 1) Marketo. Google Review Count: 93,900.
Customer Experience Matrix
FEBRUARY 13, 2014
Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Features Don''t Drive Decisions.or
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