Adobe Experience Cloud Blog

NOVEMBER 3, 2009

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee. Want to know more about this release and everything else Salesforce.com ?

Salesforce.com 48

Salesforce.com Features Marketing Management Marketing Analytics Tools 48

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Q: What do marketers need to look out for in CRM analytics? The next interview in the B2B Marketing Thought Leader interview series is with David Taber.

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Vidyard

NOVEMBER 16, 2021

Comments on the News “Business travel came to a halt last year, but we were able to help Corporate Traveler quickly adjust their sales tactics through engaging, relevant video,” said Tyler Lessard, Chief Video Strategist and VP of Marketing, Vidyard. Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC

Salesforce.com 65

Salesforce.com Business Digital Transformation Advertising Agencies 65

Customer Experience Matrix

NOVEMBER 24, 2016

It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. The other components provide inputs (Predictive Analytics Director and Adaptive Decision Manager), support execution (Next Best Action Advisor), or give management control (Visual Business Director).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Heinz Marketing

DECEMBER 9, 2021

Features/functionality: Provides a faster path from prospect to profitable relationship by leveraging data and analytics. Leverage advanced insights, AI, and audience visualizations to deliver personally-relevant customer communications. What I like best about the product is how it is integrated into Salesforce.com.

B2B Sales 73

B2B Sales Enterprise Management Zoominfo Work Management 73

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. When you can use your own company’s data for the most relevant insights, the generalizations are irrelevant.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. When you can use your own company’s data for the most relevant insights, the generalizations are irrelevant.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. When you can use your own company’s data for the most relevant insights, the generalizations are irrelevant.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Biznology

JUNE 6, 2018

Your emails are more relevant. – No conversion signal to Google Analytics or AdWords. According to Salesforce.com , 92% of customer interactions happen on the phone. Here’s why: Your sales conversations are more familiar and personal when your inbound sales team can reference notes of previous interactions.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 20, 2016

InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

MAY 4, 2010

It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com. But it may be relevant that most Act-On installations do not integrate with an external CRM system.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Writing on the Web

NOVEMBER 23, 2010

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. There are two versions of the application available, including Standard and Enterprise.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. As you saw, this analysis of the most socially shared posts provides a glimpse into the topics readers found most relevant in 2016.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Allocadia

JUNE 7, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

LeadSloth

JULY 12, 2010

Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Adobe Experience Cloud Blog

APRIL 15, 2013

You should have seen the CFO’s “Aha moment face” when he saw the opportunity tracking analytics in the marketing automation systems we evaluated. His team decided to freeze the most recent touch prior to a lead becoming an opportunity because sometimes “first touch could have been years ago and not relevant”.

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Architecture. Number of user seats.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

According to Andrew Kordek, your email subject lines should have C.U.R.V.E — Curiosity, Urgency, Relevancy, Value, and Emotions. Relevancy: Speak directly to you readers. This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. Salesforce.com'

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. It’s only going to increase in its relevance.” They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. It’s only going to increase in its relevance.” They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Martech

APRIL 2, 2024

But most of the analytics systems that generate such insights operate in silos. Marketing engagement data is separate from website analytics data, which is separate from commerce or sales data. Again, strategize beyond marketing to your commerce site, sales agents, help desk and analytics team.

Budget Programs 104

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 104

Hubspot

AUGUST 8, 2012

There are three “Be’s” to consider that will help you deliver a superior digital customer experience: 1) Being relevant, 2) Being consistent, and 3) Being iterative. Relevancy is the backbone of any successful company. Let's learn more, shall we? How Marketers Can "Be" Their Customers. And here's how to do it.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Customer Experience Matrix

JULY 1, 2016

This in turn makes possible account-level analytics and orchestration. But data and analytics don’t create revenue by themselves, so vendors naturally stress their orchestration features. It’s important to recognize that both those systems also build an account-oriented database and provide ABM analytics.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

WebMarketCentral

DECEMBER 8, 2008

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. If a marketing group uses the information collected to segment their market and provide relevant, targeted follow up messages, then the services ultimately benefit both buyers and sellers.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

LeanData

MARCH 23, 2015

When you’re a marketer, bad analytics can ruin your day – or your career. Bad analytics come in many forms, but the most insidious may be marketing analytics that distort marketing’s contribution to revenue. Well expand I have, read on.

Analytics 40

Analytics Salesforce.com Marketo Webinar Metrics 40

LeanData

MARCH 23, 2015

When you’re a marketer, bad analytics can ruin your day – or your career. Bad analytics come in many forms, but the most insidious may be marketing analytics that distort marketing’s contribution to revenue. Well expand I have, read on.

Analytics 40

Analytics Salesforce.com Marketo Webinar Metrics 40

LeanData

MARCH 23, 2015

When you’re a marketer, bad analytics can ruin your day – or your career. Bad analytics come in many forms, but the most insidious may be marketing analytics that distort marketing’s contribution to revenue. Well expand I have, read on.

Analytics 40

Analytics Salesforce.com Marketo Webinar Metrics 40

LeanData

MARCH 23, 2015

When you’re a marketer, bad analytics can ruin your day – or your career. Bad analytics come in many forms, but the most insidious may be marketing analytics that distort marketing’s contribution to revenue. Well expand I have, read on.

Analytics 40

Analytics Salesforce.com Marketo Webinar Metrics 40

Hubspot

MARCH 23, 2015

Before becoming an investor and serving on the boards of Medium and Super, Josh was the product lead for growth and relevance at Twitter. He''s helped brands like Mint and Salesforce.com to improve their businesses. Omg I’m Just a Startup, I Can''t Do Those Fancy Analytics! ". " The Billion-Dollar Startup Disruption ".

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Customer Experience Matrix

MARCH 29, 2016

But I had already spoken with another relevant vendor before the show, Hive9. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. I thought so.) My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Webbiquity

JULY 10, 2018

And Jetpack is a veritable Swiss Army knife of WordPress plugins, with analytics, social sharing, data backup, security, and other capabilities. Link builders: Search engines rank sites on a combination of relevance and authority, and high-quality backlinks are the primary signal of authority for a website. backlink analysis.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40