Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. This enables marketers to gain a deeper understanding of customer preferences, pain points, and emerging trends, informing more targeted and effective marketing strategies.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Leverage User Analytics for Future Campaigns. billion by 2024.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 322

Planning Analytics Enterprise Management Work Management 322

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Marketing Insider Group

JULY 15, 2020

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. Make sure you do your research before going all-in on the latest trend. The Search Is On. Invest in Online.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. In this article, we look at some B2B content marketing data to point to the biggest trends. Marketing analytics can help. Quick Takeaways.

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Top of Funnel Buyer's Journey Trends Lead Scoring 288

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. The post 2023 Digital Marketing Recap: Past, Present, and Future Trends appeared first on DAGMAR.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Below are resources we recommend for your health IT product research.

Work Management 102

Work Management Marketing Management Research Organization 102

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? With advancements in data analytics and customer relationship management (CRM) systems, telemarketers can now personalize their approach and provide targeted solutions. As technology continues to evolve, so do marketing strategies.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Televerde

JUNE 14, 2022

Research shows that customer service influences decisions and word-of-mouth recommendations. While most people believe that customer service analytics are only helpful for sales teams, it’s actually an excellent tool for all customer-facing teams, including marketing, operations, and customer service. The good news?

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Valasys

JANUARY 25, 2024

In the fast-evolving landscape of data analytics, a game-changing synergy has emerged – ICP Analytics with AI. Now, introduce ICP Analytics with AI – it’s akin to giving your data a big brain. What is ICP Analytics with AI? How AI is Used in Data Analytics? How to Implement ICP Analytics with AI?

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Analytics Lead Ranking 40

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.)

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CMO Customer Surveys Analytics Research 52

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. To help you figure out what to prioritize in 2022, Conductor combed through search data and identified the top five eCommerce trends brands will embrace in the new year.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact. Virtual events.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. We’ve got something different. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Launch Marketing

NOVEMBER 15, 2023

Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands. Research shows that 75% of B2B buyers use social media to make buying decisions, showing the importance of utilizing various platforms to support the buyer’s journey. It all depends on your target audience and product mix.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. A few more trends. How to engage prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands.

Business 114

Business Analysis Work Management Forecasting 114

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. Let’s take a look at the top ecommerce trends you need to prepare for in 2022.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Varicent

DECEMBER 7, 2021

And you set these figures and values by analyzing historical sales data to understand the trends and drivers for closing business, as well as applying your own experience and insight, right? A sales forecast helps the rest of the business to make decisions about spending and investment and plan new product or service launches.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. There is no doubt that email marketing works, especially when you have a dynamic strategy that can be easily adjusted with new trends. Focus on User-Generated Content (UGC).

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Bannerflow

JULY 5, 2022

However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business. Those top trends are: Content marketing. Data analysis. Video Marketing.

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

The Lead Agency

FEBRUARY 8, 2023

This is a generation of digital natives who want to conduct most of their research anonymously. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. B2B buyers are seeking information autonomously and are comprehensively researching products before making a final decision.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

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Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 70

Product Paid Search Agency Marketing & Strategy Loyalty 70

Conductor

MARCH 29, 2022

For this analysis, we analyzed 16 eCommerce domains within Google Analytics. eCommerce Traffic Trends: The End of the Boom? The trend line makes it clear that the pandemic has accelerated organic eCommerce traffic overall. eCommerce content trends: new rankers & result types. Methodology. What does this mean?

eCommerce 115

eCommerce Paid Content Features Trends 115