Remove Analytics Remove Paper Remove Purchase Remove White Paper
article thumbnail

How to Write a White Paper That Generates Quality Leads

NuSpark Consulting

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case.

Paper 113
article thumbnail

GA4 Conversion Tracking: What A B2B Marketer Needs to Know

KoMarketing Associates

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . What is a Conversion?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Marketing Management Must Master Deep Digital Analytics

ViewPoint

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

article thumbnail

Google Analytics Setup Best Practices

DAGMAR Marketing

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

article thumbnail

White Papers Prove to Be Strong B2B Conversion Tool

Content Standard

A new report suggests that while email maintains several critical features that drive its value, white papers prove two times more effective at driving audience conversions. White paper content is one of three forms of information that more than half of B2B buyers examine when researching a purchase.

Paper 40
article thumbnail

Charting the Course: How to Navigate Your Way to Marketing Success in 2024

Trade Press Services Newsletter

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. In 2024, data analytics should be one of the most-used tools in your toolbox. Go full steam ahead with content creation.

article thumbnail

Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

And the reason we love terms at the bottom of the funnel is that prospects are very close to purchasing. For example, “marketing automation” is a seed word, but “how to purchase marketing automation tools” is a long-tail keyword. Whatever action you choose, make sure it moves the prospect closer to the purchase finish line.