Content Standard

FEBRUARY 11, 2015

A new report suggests that while email maintains several critical features that drive its value, white papers prove two times more effective at driving audience conversions. White paper content is one of three forms of information that more than half of B2B buyers examine when researching a purchase.

Paper 40

Paper Conversion Tools B2B 40

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Don’t waste your customer’s time or make it hard for them to complete a purchase. People won’t buy what they don’t understand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

MarketJoy

JULY 27, 2018

This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made. Group Purchasing Dynamics. people are now involved in a B2B purchase.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Unload everything you can from customer personas, CRM data, and audience analytics reports to identify your top content types and distribution methods.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

APRIL 19, 2021

Look at your social media and content analytics to identify the demographics, location, social likes, pain points, hopes, dreams, and online behavior of those people who have already engaged with your brand. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial.

Startups 339

Startups B2B Marketing Buyer Personas Advertising Agencies 339

KoMarketing Associates

NOVEMBER 5, 2018

WE Communications recently published the “Brands in Motion” white paper and discovered that almost half (47 percent) of customers now believe that over the next few years, technology will allow companies to customize their buying experience. Marketers Lack Confidence in Data and Analytics.

Buy 145

Buy Personalization Brand Identity Branding 145

Binary Demand

MARCH 26, 2024

The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase. In that case, it serves as a robust indicator of purchase intent. This rapid growth, especially the 1,365.5%

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

FunnelEnvy

MARCH 18, 2024

For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Market research involves gathering data from various sources, such as industry reports, competitor analysis, and website analytics. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Certainly, millennials will become a driving force in tomorrow’s workplace.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. June: Take a Good, Hard Look at Your Analytics.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 137

Paid Content Enterprise Management Work Management B2B Marketing 137

Navigate the Channel

AUGUST 14, 2023

This journey is no longer linear but a dynamic process influenced by various factors, including digital transformation, data analytics, and evolving consumer preferences. Effective content during this phase involves informative blog posts, white papers, and educational videos.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. Studies show that 95 percent of all purchase decisions are emotion-driven. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Only B2B

FEBRUARY 28, 2024

Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey. Connects with your data: Correlates intent data with your website analytics for deeper insights.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Communication preferences have changed over the past few years.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Only B2B

SEPTEMBER 28, 2021

If there was data available that could provide you with not only qualified prospects, but also in-market account information that was continuously researching or in the purchasing process of your product, you could not only make your marketing efforts more efficient, lower your operational costs, and improve your conversion.

Intent Data 116

Intent Data Intent B2B Marketing Lead Ranking 116

Only B2B

SEPTEMBER 28, 2021

If there was data available that could provide you with not only qualified prospects, but also in-market account information that was continuously researching or in the purchasing process of your product, you could not only make your marketing efforts more efficient, lower your operational costs, and improve your conversion.

Intent Data 112

Intent Data Intent B2B Marketing Lead Ranking 112

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. The capabilities are improving beyond that fast.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. Data from McKinsey reveals that 77 percent of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. Customers care about the causes they support more than ever—so much so that it affects their purchase decisions. Self-guided B2B buying journeys.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Full Circle Insights

SEPTEMBER 28, 2022

Another person may have a lot of technical questions to be addressed, or someone could have felt left out of the loop on the previous purchase, etc., The Marketing and Sales Alignment Playbook White Papers. Top 10 Signs You Have A Marketing Data Problem White Papers. which would require reassurance. .

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Valasys

JUNE 29, 2021

The solution seekers are offered case studies and white papers from the world’s most extensive Curated Content Platform by the Perpetual Engine containing over 4,00,000 unique assets spanning 2,000 categories. CONTENTgine will be able to collect a wealth of marketing analytics through this expansive content library.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Intent-based Leads 52

Launch Marketing

OCTOBER 28, 2020

A strategic lead nurturing campaign enables you to stay engaged with these prospects until they are ready to purchase. This way, your team is not overwhelming or annoying them with “salesy” tactics when they are not ready to purchase. The process of nurturing leads is important in continuing to build relationships. Acquisition.

Sales Management 114

Sales Management Lead Nurturing Lead Scoring Lead Ranking 114

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase. It will shape brand preference and influence future purchases. Second, let visitors fill out forms to access white papers or eBooks. Step 1: Identify Your Target Customers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

ClickZ

DECEMBER 2, 2019

Exponea is a customer data and experience platform with predictive analytics capabilities. Exponea’s recently published white paper, “ The Formula for E-Commerce Success ,” highlights the role of customer lifetime value (CLV) in keeping acquisition costs down and improving overall ecommerce success.

eCommerce 85

eCommerce Ideal Customer Profiles Allocation Acquisitions 85

Launch Marketing

JUNE 23, 2021

There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data , website analytics and more. times more likely to have an easy purchase experience when they are delivered information that helps them advance in the buying cycle. Prospects are 2.8 Social Media.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Vision Edge Marketing

NOVEMBER 15, 2018

and marketing content (white papers, customer testimonials, thought leadership articles). Fractional Attribution: This approach assigns a calculated “weight” to each marketing touch throughout the buyer’s purchase journey. Attribution models are typically framed in terms of assigning credit for a particular purchase.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Webbiquity

OCTOBER 29, 2019

You can rent or purchase lists, but if you have built the list of recipients using opt-ins or you follow a permission marketing strategy, the audience targeting is even better. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Better metrics.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Sprout Social

MAY 25, 2022

CRMs help businesses assist leads and customers on the path to purchase. The modern path to purchase is far from linear when people are bouncing between so many channels. Tie your social presence to actual business results with analytics and reporting. Reports, white papers and other lead magnets.

Work Management 110

Work Management Marketing Management Paid Search Agency Peer-to-peer 110

The Marketing Blender

DECEMBER 16, 2019

Thanks to the rise of digital marketing and tools like Google Analytics, marketers can access more data than ever before. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. You can read more about the process and benefits of B2B marketing automation here.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Sprout Social

JANUARY 13, 2021

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Attribution models work backward from the purchase: how did the customer first hear about you, which interactions were important and what did they see or do right before the purchase.

Marketing Attribution 96

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 96

Lead Forensics

NOVEMBER 23, 2023

90% of B2B buyers research 2-7 websites before making a purchase , so if your website isn’t up to scratch compared to your competitors, you could be losing prospects before they even get in contact. They may then be encouraged to hand over their name and email address in exchange for a white paper.

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

ClearVoice

OCTOBER 27, 2023

Actions will vary depending on the objective of the website or landing page but can include: Downloading a white paper Filling out a form Signing up for a free trial Making a purchase Registering for a webinar The goal is to increase conversion rates , which increases return on investment (ROI).

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Contently

MARCH 30, 2020

Take, for instance, this piece on how to write a white paper. Nudge , an analytics platform that tracks branded content performance around the web, found that attention time on content is up a whopping 39 percent over the past four weeks , compared with the same time period a year ago. The logical move?

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194