Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Social media managers must also juggle multiple responsibilities. taking new courses and certifications for self-development.

Social Media 306

Social Media Work Management Marketing Management Media 306

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Marketing Insider Group

MAY 16, 2023

Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement. This way, AI machines will have a clear understanding of what you’re about, and suggest your name or company in appropriate situations.

SEO 245

SEO Lead Ranking Content Thought Leadership 245

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Create and customize your newsletter.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Host and promote your podcast The most basic setup for launching a podcast is a place to store the files and an RSS feed to submit to apps like Apple Podcasts, Spotify and YouTube Music.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Lenny's Newsletter

SEPTEMBER 7, 2023

Simplify security | Mixpanel —Event analytics that everyone can trust, use, and afford | AssemblyAI —Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. Brought to you by Vanta —Automate compliance.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 130

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. And YouTube, for sure, I think it’s underutilized for B2B.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. Now live on the Sales Feed YouTube channel. Sign up for the Sales Feed newsletter today.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

QuanticMind

SEPTEMBER 29, 2023

TikTok Launches First-Party Measurement for Advertisers [:01] TikTok’s new Attribution Analytics is meant to help marketers understand the bottom line impact of TikTok advertising. Sign up for the Basis Scout newsletter ! The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Brandwatch Marketing

MARCH 7, 2023

billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. The second was Minecraft 9% of U.S bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Scoop.it

MARCH 14, 2024

These backlinks, originating from popular social platforms like YouTube, serve a dual purpose. To get analytics and insights Truth be told, building your SEO score requires a whole bunch of trial and error. We analyze and add our expert insight in clicks and share with decision-makers in customized weekly newsletters.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Unload everything you can from customer personas, CRM data, and audience analytics reports to identify your top content types and distribution methods.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like. Filter Social Media Traffic.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

Buffer

JANUARY 18, 2023

Writing tools If you create any form of written content, whether that’s a long-form newsletter or Instagram captions, then these tools might work great for you. Newsletter management: Substack or Beehiiv Price : Free plans for both. Description : Newsletters are a great way to build an audience that you can take anywhere.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Biznology

NOVEMBER 7, 2016

You can use each vlog as a platform to send viewers to other areas of your site, and call them to action with slogans like, “Sign Up for Our Newsletter!” Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. or “Subscribe to Our Channel!”. Many business do this weekly or even daily.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Contently

DECEMBER 26, 2022

And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). You can track Unique Page Views via Google Analytics. Submitting an email address for a newsletter or mailing list. Subscribe to The Content Strategist newsletter to get the latest articles in your inbox.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Digital Marketing Analytics 23. Email Campaigns 32.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

sagefrog

FEBRUARY 7, 2024

Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Marketing Insider Group

MARCH 31, 2021

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. Or, if you’re opening a new franchise of your dance apparel store chain, invite your new city’s top ballet professional to conduct an online workshop on your company’s YouTube channel.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Lenny's Newsletter

AUGUST 13, 2023

Brought to you by OneSchema —Import CSV data 10x faster | Mixpanel —Event analytics that everyone can trust, use, and afford | Brave Search API —An independent, global search index you can use to power your search or AI app — Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations (..)

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. June: Take a Good, Hard Look at Your Analytics.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Never before has marketing been as rewarding, or as impactful, as it is today.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

RebelMouse

APRIL 5, 2023

Example Ad: GZERO Media’s Signal newsletter advertised at the bottom, right after the ”Recommended” module. Tracking SmartNews Referral Traffic We track SmartNews referral traffic in Google Analytics (GA), and easily support tracking for both current GA (Universal Analytics) and the latest GA (GA4). This is optional.

Practices 52

Practices Best Practices Mobile Advertising Validation 52

Contently

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. These stories went out in Marriott Bonvoy Traveler’s April 2020 newsletter—just after the editorial team went on furlough, reaching nearly 12 million people.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Hubspot

APRIL 9, 2020

Circulate content in email newsletters and email-based ads. When someone signs up for a newsletter subscription, they've discovered your brand or website and decided that they want to learn more about your company, your services, or your industry. Alternatives to Hyper-Targeted Ads Driven by Third-Party Cookies.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. It’s crucial to ensure that your retargeting efforts yield a positive return on investment (ROI).

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Optinmonster

MAY 11, 2023

Offer a Lead Magnet A lead magnet is something that you offer visitors in exchange for subscribing to your email newsletter. Well, you can actually look for lead magnet ideas in Google Analytics. Create an Email Marketing Newsletter Email marketing is hands down one of the best ways to promote your website.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. Now live on the Sales Feed YouTube channel. Sign up for the Sales Feed newsletter today.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. Since Facebook and YouTube are the main competitors in the social video sharing arena, here’s a brief overview of where each network currently stands. Back in 2014, YouTube was the dominant video platform on Facebook.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Convince & Convert

JULY 20, 2017

While Snapchat itself still does not provide necessary reporting, 24 hours after marketers have appended a linked Snap to their Snapchat Story, they can jump into their Google Analytics accounts and analyze their Snapchat-delivered website traffic. Google Analytics to the rescue. Become a Snapchat Influencer.

Marketing Websites 107

Marketing Websites Landing Pages Marketing Analytics Tools Youtube 107

Bluetext

MAY 15, 2018

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability of capturing consumer attention and driving interest and conversion.

Youtube 23

Youtube B2B Marketing Tips B2B Thought Leadership 23

Brandwatch Marketing

JANUARY 2, 2019

Youtube: 1.5 The top 3 content marketing tactics are social media content (83%), blogs (80%), and email newsletters (77%). Youtube statistics. 300 hours of video are uploaded to Youtube every minute. People now watch 1 billion hours of YouTube videos every day. 94% of American 18-24 year olds use YouTube.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Televerde

JANUARY 18, 2021

Customers know that AI-driven tools exist for personalizing the experience because they encounter this technology everywhere they go online: Amazon, Netflix, YouTube, Facebook, Spotify, etc. Start with a welcome email, introduction about your company, and curated newsletter. Predictive Analytics for Customer Journey Mapping.

Marketing AI 98

Marketing AI Ideal Customer Profiles Verticals Amazon 98

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Stevens & Tate

MARCH 22, 2021

Both long-form and short-form videos are popular, as evidenced by the success of video-based social media platforms like YouTube and TikTok. Use your analytics. Use your analytics tools (most social platforms offer their own tools that you can use) to monitor various performance metrics.

Social Media 93

Social Media Media Video Marketing Youtube 93