Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions. Repeat video keywords.

Youtube 132

Youtube Tips Keywords Copywriting 132

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms. Google Ads.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

Youtube 88

Youtube Advertising Channels Brand Identity Branding 88

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its analytics also allows real-time monitoring of time spent with your brand’s content. Why YouTube Ads? Why Sponsored Updates? Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 73

Youtube Features Social Media Ad Exchange 73

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. How to get to your TikTok analytics. Choose a category.

Analytics 133

Analytics Viral Marketing Work Management Demographics 133

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

SocialPilot

JANUARY 15, 2024

Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. More than one billion hours of videos are viewed on YouTube daily. Globally, more than 75% of videos are consumed via mobile devices. 92% of the videos viewed from mobile devices are shared with others.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

APRIL 21, 2020

Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Like other performance marketing categories, performance video pairs traditional growth tactics with modern analytics. Make them mobile-friendly. What Is Performance Video?

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. How can you deliver the targeted messages with precise timing and remain authentic with mobile users?

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. Is it mobile-friendly?

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Navigate the Channel

JANUARY 8, 2024

Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world. To continue to capitalize on this ongoing behavior, businesses must prioritize mobile optimization, content relevance (always!), How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Brandwatch Marketing

MARCH 7, 2023

billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. How can you deliver the targeted messages with precise timing and remain authentic with mobile users?

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Trade Press Services

SEPTEMBER 18, 2023

Google Analytics Google Analytics is a top tool for measuring website performance. From there, Google Analytics can generate custom reports about this information with specifics about user behavior, number of visitors, page views, bounce rate or average visit duration. If not, it can help troubleshoot how to fix it.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. YouTube is another place to target your key demographic by their interests. Landing pages should be speedy, easy to navigate, and mobile-friendly. Your site visitors are probably doing tons of research before buying.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

SocialPilot

APRIL 26, 2024

For this understanding, social media scheduling tools like SocialPilot offer analytics and let you know more about your audience with the heat map based on their most active and engaging hours. At the same time, if you are targeting B2C or young individuals, you will find suitable minds on Instagram and YouTube. You Are Done!

Social Media 52

Social Media Effectiveness Media Top of Funnel 52

Biznology

JANUARY 29, 2016

We draw inference from Search interest analytics, internal site searches, database segmentation, and behavioral tracking. Much of the discovery in this stage is still done at home or work via desktop, but it is shifting rapidly over to Mobile. Part Two of Integrating Mobile Video Branding…. To be continued. Like this post?

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels.

Mobile Advertising 110

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 110

Convince & Convert

DECEMBER 13, 2023

YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute. It ensures mobile users can still follow you with or without sound, and your video becomes more accessible to the hearing-impaired community.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Bluetext

OCTOBER 22, 2021

The next time you’re in a public setting, look up, and chances are you’ll notice almost everyone around you has their eyes glued to a mobile device in hand. Modern-day mobile devices are essentially mini computers, enabling on-the-go browsing, communication, and connection at unprecedented ease. So what’s turning our mobile users away?

Paid Search Agency 26

Paid Search Agency Landing Pages Customer Satisfaction Advertising Mediums 26

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. Oh, and don’t forget about IGTV for long-form content (up to 15 minutes when uploading from mobile , an hour when uploading from the web) and Instagram Live (up to one hour) for real-time video.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Oktopost

JULY 29, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. She’s worked for big brands such as T-Mobile, Sprint, and Samsung, managing social media from daily content to analytics.

Communities 62

Communities Ad Building PR Youtube 62

Salesforce Marketing Cloud

DECEMBER 6, 2023

You can find some great resources on the Salesforce Admins website, the Salesforce Admins YouTube channel , and Trailhead , along with some helpful community resources you can find by googling the topic + Salesforce. Always be release-ready The first handheld mobile phone was made in 1973, weighing 4.4 LBS (yikes).

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Biznology

NOVEMBER 7, 2016

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

The Marketing Blender

MARCH 22, 2024

They often listen to podcasts or YouTube videos. How to Start Tracking Your Digital Marketing Efforts Every digital marketing tool has its own reporting and analytics that you will eventually learn to use, but where do you actually start? Always begin with Google Analytics and get your tracking set up for your website.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. This is up from 35% in 2011.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Optinmonster

FEBRUARY 11, 2024

Use Data Analytics for Decision Making Utilize data analytics to understand customer behavior, preferences, and feedback. Utilize tools like Google Analytics , Mixpanel , or Amplitude to track user interactions on your website or app. Identify features that would provide value to your users in a mobile app.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

sagefrog

FEBRUARY 7, 2024

Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Valasys

DECEMBER 11, 2023

Platforms like Facebook, Instagram, LinkedIn, and Twitter offer advanced targeting options and analytics to maximize the return on investment (ROI) for ad spend. Data Analytics and Insights With the vast amount of data available, savvy marketers are investing in robust analytics tools and platforms to gain actionable insights.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Capstone Project: Yes. Course highlights. Course Duration: 350 hours.

Course 113

Course Paid Content Marketing Analytics Tools Work Management 113

Martech

MAY 27, 2022

Does your team understand data and analytics? Whether a customer is browsing on Google, reading an article, or watching a video on YouTube, they will see promotions and ads everywhere. However, you have to be aware of the capacity of your business to use these tools effectively. Standing out from the clutter. times better ad recall.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117