xiQ

DECEMBER 15, 2021

xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. First-party intent data and advanced analytics. Instasites (microsites designed for individualized experiences).

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

xiQ

APRIL 4, 2022

xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. xiQ’s Platform consists of three solutions: Sales Intelligence, Marketing Workbench, and Engagement Analytics.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Salesforce Marketing Cloud

DECEMBER 7, 2022

Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. Ultimately, the personas and stories we create help prospective customers make purchasing decisions. presentations, demos, videos, mockups, microsites, etc.). CRM, win/loss analysis), external data (e.g. Sign up now.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Crimson Marketing

JULY 23, 2015

Both Marketing and Sales need to set up a lead-tracking system—all the way through the buying cycle—to know when a prospect purchases, renews, or cancels. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 2, 2010

Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products. In terms of features, HubSpot still offers unmatched search engine optimization and only Genoo shares its ability to host a complete Web site (as opposed to just landing pages and microsites).

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

NuSpark Consulting

DECEMBER 5, 2011

Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. All activity of the lead generation process needs to be measured via a robust analytics program. By optimizing website and landing page traffic; conversion lifts will increase. C- Conversion Architecture.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

TrustRadius Marketing

OCTOBER 25, 2018

The long list includes social media outreach; leveraging video with different audiences in different settings; the latest tricks and tools of search engine optimization (SEO) ; influencer marketing; high-tech business analytics and other data-driven advertising tools; and more. Here compensation requires a purchase.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Bluetext

AUGUST 21, 2019

As a result, GMAC saw a 153% increase in website content clicks and 400,000 more microsite visitors. . Thanks to programs such as Google Ads and Google Analytics , we can measure data points that tell us how many people saw your ad, how many people clicked on your ad, how many people made a purchase after viewing your ad, and so much more.

Banner Ads 22

Banner Ads Banners Paid Search Agency Ads 22

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. Analytical insights fetched by the marketing automation solutions can be used for several important purposes: a) Program ROI.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Hubspot

OCTOBER 17, 2012

When you visit that website, you see one set of purchase suggestions. On the other hand, for a visitor with a marketing or sales qualified lead lifecycle stage who would lie in the evaluation or purchase stage, you'd map more product-focused offer such as a free trial or a product demo. Think Amazon.com, for instance.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Salesforce Marketing Cloud

JANUARY 17, 2024

Potential customers can browse products and purchase on their timeline without interfacing with a sales rep. These ads often allow you to peruse products directly on the social platform before transferring you to an online store to complete a purchase. Examples of digital sales channels Websites: A website is a digital storefront.

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Architecture.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

OCTOBER 24, 2012

7) They Own Lots of Domains or Microsites. Spammers are notorious for not only purchasing lots of domains, but also setting up site after site that consist of just one page each and never gets updated. A conversion might be completing a purchase, signing up for a mailing list, or downloading a whitepaper.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Martech

OCTOBER 4, 2022

Features of DEPs include agenda and registration management, delivery of video-based programming, interactivity for audiences and sponsors, and analytics to understand engagement and inform follow-up activities. Organizers gather contact information and answers to questions that indicate intent to purchase.

Enterprise Management 118

Enterprise Management Marketing Management Budget Programs SIC 118

PathFactory

JULY 11, 2022

Without it, we cannot be effective in driving engagement, purchasing decisions, or customer retention. This approach encourages content bingeing and is proven to accelerate buyer journeys and purchasing decisions. Leverage content AI, automation and analytics. Traffic is meaningless if it isn’t generating further action.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Parse.ly

MARCH 11, 2022

Seventy-three percent of people ages 18-34 rated themselves as somewhat likely to make an immediate purchase after seeing a diverse ad. And the majority of those surveyed (67%) said they would be at least somewhat likely to make a second purchase from a brand that commits to diversity and inclusion. Shift analytics to first-party data.

Tips 52

Tips Content Marketing Brand Identity Branding 52

Webbiquity

JULY 10, 2018

And Jetpack is a veritable Swiss Army knife of WordPress plugins, with analytics, social sharing, data backup, security, and other capabilities. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. Google Analytics integration. Thrive Leads features A/B testing.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Scoop.it

JULY 29, 2021

Activate Content Tracking & Analytics – Enable content tracking & analytics to derive valuable insight regarding your sales collateral. 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions. What is Sales Content Management Software?

Work Management 98

Work Management Marketing Management Top of Funnel Sales Cycle 98

SnapApp

AUGUST 9, 2017

Starbucks is another example of a B2B company who has successfully gamified the purchase process. The Starbucks Rewards app awards points for each purchase, and rewards users with free food and drinks when they reach certain point levels. . Chanel did this with their Inside Chanel microsite. But Starbucks didn’t stop there.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Seismic

OCTOBER 19, 2021

A digital sales room is a centralized location or microsite where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. Buying teams are not only making remote purchases—they’re also researching products digitally. What is a digital sales room? The post What Is a Digital Sales Room?

Microsite 52

Microsite Buyer's Journey Sales Cycle Differentiation 52

Convince & Convert

APRIL 18, 2016

Instead, the recipients of those emails will be machines that we want to keep in the loop, says Paul Farnell, Chief Executive Officer & Co-founder of email creation, testing, and analytics software provider Litmus. Email messages will morph into mailable microsites. Are emails turning into push notifications or microsites?”

Marketing Management 110

Marketing Management Email Marketing Paid Search Agency Microsite 110

Valasys

FEBRUARY 17, 2023

Once you land traffic to your website or microsite, ensure the site is engaging enough to keep visitors unless they make the purchase. It requires innovative ad planning, compelling copies, and intelligent bidding for keywords. Conclusion Many innovative growth hacks can be used to drive growth in B 2B businesses.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Outgrow

MAY 21, 2020

It also masters Instagram, Facebook, Pinterest, and Tumblr analytics. Hence, Curalate designed a shoppable UGC for the website to motivate customers to make the purchase. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. Success Stories. River Island wanted to enhance product sales.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Content Marketing Institute

JULY 18, 2018

We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The company was to centralize all blogs and microsites into the main corporate website and integrate it into the main enterprise CMS. The audience promotion and development plan, along with the analytics plan, were sidelined.

Enterprise Management 60

Enterprise Management CMS Development Digital Asset Management Industry CMS 60

Customer Experience Matrix

OCTOBER 11, 2006

product purchase and product consumption are separate steps in the customer life cycle. purchase activities in the Customer Experience Matrix. I understand why Vtrenz software includes execution: its customers are marketers and they want to create their own emails, microsite and online surveys. Fair enough.

Vtrenz 120

Vtrenz Enterprise Management Marketing Management Marketing Automation Services 120

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

FEBRUARY 24, 2017

For every pair of socks purchased from Bombas, a homeless person is given a pair of specially designed socks; made to last, keep looking clean and prevent fungi so it doesn’t need to be washed as often as normal socks. Truth is: You don't always need a custom microsite or detailed landing page to tell a powerful interactive story.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Webbiquity

OCTOBER 3, 2017

Explore and analyze the data presented to you by using the free tools Google Analytics has to offer. Give the option to sign up for an e-newsletter or to purchase a new business tool in order to do the same. You could even use the power of a microsite to call web users to action. Lack of content diversification.

B2B Marketing 255

B2B Marketing B2B Thought Leadership Marketing & Strategy Marketing Strategy 255

SnapApp

JULY 24, 2017

Believe it or not, the following interactive microsite is a B2B example. This microsite takes you on a tour of current sustainability and climate change issues while positioning Morgan Stanley as a leader in finding solutions. . The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Hubspot

AUGUST 11, 2014

One that you could use for enterprise websites, microsites, landing pages, and everything in between? We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Fifth, make sure your website is set up to capture web data and analytics. Page Content.

Marketing Websites 28

Marketing Websites Privacy Policies RSS Auto Responder 28

LEADership

MAY 20, 2016

44% build microsites. Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. The top channels B2B customers use to research purchases include: Search engines (82%). 93% of B2B content marketers use social media (other than blogs). 80% use eNewsletters.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

Content Standard

OCTOBER 15, 2018

Final approval is a built-in goal post in the production cycle of any piece of content, whether it’s a simple social graphic or a multimedia microsite months in the making. It’s natural for marketers to focus on getting a creative asset to completion. The personalization mandate isn’t simply about following marketing trends.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Vidyard

MAY 3, 2015

First, consider using Google Analytics to get the information you need about your website visitors, so they can be segmented in ways that make sense for your company. Use the information from Google Analytics to create custom content to wow each visitor. So how do you start? Paid banner? 3rd party blog post?) Registered?)

Video Marketing 51

Video Marketing Marketing Websites Top of Funnel Marketing Analytics Tools 51