PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Webbiquity

AUGUST 18, 2020

Features include support for free or paid events, an event registration microsite, confirmation and reminder emails, customizable exhibitor booths, quizzes and polls, downloadable materials, virtual conference rooms, simultaneous tracks, gamification, and reporting. Pricing: contact vendor. vConferenceOnline.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Content4Demand

MAY 21, 2020

Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. According to LeadMD, 52% of B2B buyers plan to make a hardware or software purchase despite the pandemic, or because of it.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Kevin Indig

AUGUST 7, 2023

" 📏How to measure touch point experience: Brand recognition / post purchase surveys Conversion rate (hard and soft conversions) Eric Serdar, Senior Product Marketing Manager at Zapier: For me, when I’ve worked at past organizations, we would measure our brand awareness. It changes the writing style by making it memorable.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Martech

JULY 9, 2021

Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. In the traditional car buying journey, a test drive comes toward the end when drivers are close to purchase. Pinterest partnered with the production studio Unit9 to implement a technical, immersive 360 test drive experience.

Advertising Agencies 95

Advertising Agencies Microsite Ad Exchange Digital Marketing Funnels 95

Content Marketing Institute

MAY 22, 2018

For every stock image purchased from the collection, the Amanda Foundation receives a donation. Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines. Content hubs: Capital Ideas. Read more>> Click To Tweet.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

SendX

MAY 30, 2019

5,000%) more likely to lead to a purchase. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

xiQ

DECEMBER 15, 2021

xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Instasites (microsites designed for individualized experiences). Leverage neuroscience and ai to help sales grow. SmartSourced Content TM curation.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

SmartBug Media

DECEMBER 27, 2021

Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. In the marketing world, data and metrics are easy to find—they’re everywhere.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Seismic

MAY 17, 2023

Additionally, there are several stakeholders who have different interests when making a purchasing decision. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Salesforce Marketing Cloud

DECEMBER 7, 2022

Ultimately, the personas and stories we create help prospective customers make purchasing decisions. presentations, demos, videos, mockups, microsites, etc.). We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Sign up now. How do you research personas?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Anyword

SEPTEMBER 9, 2022

Consumers are six times more likely to purchase something from a product page that includes an image from social media. Create posts encouraging people to make a purchase and balance it out with more educational or giveaway content. To do this, we’ve gathered a few important data points: As of January 2022, there were 3.96

Social Media 98

Social Media Conversion Media Tips 98

Customer Experience Matrix

AUGUST 13, 2013

is there something else they might purchase? It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails. did they eventually buy? is there someone else at their company to talk to?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. 10 mind-blowing microsites by iMedia Connection. Fred Brown enumerates six differences between corporate websites and microsites (e.g. Fred Brown enumerates six differences between corporate websites and microsites (e.g.

Landing Pages 100

Landing Pages Design Microsite Tips 100

xiQ

APRIL 4, 2022

xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Instasites (microsites designed for individualized experiences). About xiQ’s Personality-driven Sales and Marketing Platform.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Convince & Convert

NOVEMBER 17, 2015

How do you make purchase decisions today? Their Footprint Chronicles microsite details every manufacturer and vendor in their supply chain, their labor practices, and other details. Image via BigStockPhoto.com. Availability? Reputation? Before long, it will be Customer Experience. Patagonia is magnificent at this.

Microsite 167

Microsite Trust Marketing Pricing Price 167

Convince & Convert

FEBRUARY 18, 2016

To participate, professionals were invited to visit a dedicated microsite, where they could sync their LinkedIn profile and select from 12 pre-populated IN word examples are listed, from “inspiring” to “international” to “intense.” Winners received the free underwear plus a $5 coupon off a subsequent multipack purchase in the mail.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Crimson Marketing

JULY 23, 2015

Both Marketing and Sales need to set up a lead-tracking system—all the way through the buying cycle—to know when a prospect purchases, renews, or cancels. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Convert

JULY 28, 2021

Is it finding more information or finding more information before making a purchase? They may want to know about safety, the best options for a specific age group, and what else they need to be aware of prior to making a purchase. Is it general research or pre-buying research?

SEO 145

SEO SERP Trends Keywords 145

Customer Experience Matrix

DECEMBER 2, 2010

Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products. In terms of features, HubSpot still offers unmatched search engine optimization and only Genoo shares its ability to host a complete Web site (as opposed to just landing pages and microsites).

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

LiveRamp

MARCH 8, 2019

If either Pieter or Spencer did eventually make a purchase from this company, there would be no way to correlate any of their previous touchpoints to the sale at the account- or person-based level. To learn more about our B2B data products, measurement solutions, and more, check out the LiveRamp B2B microsite.

Advertising Agencies 40

Advertising Agencies Microsite Correlation Fulfillment 40

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Later stage buying cycle: Convinced of needs; looking for specific solutions; has already done initial research; closer to purchase. Also considers social media searches as well. Search queries are specific, longer phrases.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Later stage buying cycle: Convinced of needs; looking for specific solutions; has already done initial research; closer to purchase. Also considers social media searches as well. Search queries are specific, longer phrases.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

The Point

FEBRUARY 11, 2014

We make this happen immediately and then expand your website brand into new pools of purchase-ready buyers. At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Tactics 100

Tactics Automation Personalization Planning 100

EMagine B2B Blog

DECEMBER 23, 2014

Retailers and e-commerce companies commonly use remarketing to motivate their shoppers to complete a purchase they left abandoned in their shopping cart. Make sure to tag as much of your site as possible, including all content pages, parent sites and/or microsites. Remarketing for B2Bs. Create narrow custom lists.

B2B Marketing 40

B2B Marketing Campaigns Microsite Paid Search Agency 40

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Microsites are advisable only if they don’t dilute the search authority of the main business website. • How does business reputation management differ from personal reputation management? Why is web presence optimization important?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Microsites are advisable only if they don’t dilute the search authority of the main business website. • How does business reputation management differ from personal reputation management? Why is web presence optimization important?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Atomic Reach

JANUARY 9, 2019

Marketing Campaign: Complete purchase. It’s light-hearted and funny so that the recipient doesn't feel like they are being pushed to make a purchase. The email takes you through to a microsite that has your personalized data and includes easy social share buttons. Here are 10 great examples to give you some inspiration: 1.

Examples 45

Examples Copywriting Microsite Newsletter 45

Content Standard

JULY 19, 2016

Here are some ways easy ways to accomplish this: Microsites and Landing Pages. This is far from foolproof (as even the least tech-savvy internet user may still just go to your homepage and ignore the landing page), so microsites with unique URLs can be helpful here. Consider your digital marketing strategy for a moment.

Top of Funnel 40

Top of Funnel Marketing & Strategy Marketing Strategy Digital Marketing Funnels 40

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100