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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Architecture.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Advertising, on the other hand, is rented space – you have to constantly purchase a media channel in order to market. What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing? How the Experts Define Content Marketing.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses.