Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. First-party intent data and advanced analytics.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Event marketing.

Enterprise Management 116

Enterprise Management Marketing Management Budget Programs SIC 116

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Features and Capabilities of Marketing Automation versus CRM. Now, let’s take a comprehensive look into the specific capabilities of a marketing automation system compared to CRM alone. Analytics and Dashboards. Architecture. Number of user seats.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. How to Calculate Social Marketing ROI , June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Advertising, on the other hand, is rented space – you have to constantly purchase a media channel in order to market. How the Experts Define Content Marketing.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362