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Does Google Think Your Website Is Spam?

Hubspot

7) They Own Lots of Domains or Microsites. Spammers are notorious for not only purchasing lots of domains, but also setting up site after site that consist of just one page each and never gets updated. A conversion might be completing a purchase, signing up for a mailing list, or downloading a whitepaper.

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The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs

Hubspot

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. When you visit that website, you see one set of purchase suggestions. By now, you probably understand the importance of segmentation in marketing. Just consider the stats for segmentation in email alone.

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Five B2B Marketing Tactics to Survive and Thrive in a Recession

PathFactory

Without it, we cannot be effective in driving engagement, purchasing decisions, or customer retention. PathFactory content tracks allow B2B marketers to point nurture clickthroughs to “content tracks” that house collections of highly relevant, curated content that’s tailored to the audience.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. Conducting analytical projects to improve blog strategies/tactics.