MLT Creative

NOVEMBER 23, 2010

In my last blog , I explained how to pull together an effective social media strategy; now it’s time to check out the tools you’ll need to monitor your efforts. Over the next couple of blogs, I’ll look at some of the more popular social media monitoring tools, and how they can benefit your company.

Social Media 40

Social Media Tools Media Wiki 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

OCTOBER 16, 2019

In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" While the duties of public relations and marketing can overlap, the two serve different functions. Social media.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. 4% of my Twitter follower are Hoosiers, according to Peek Analytics (which I love for in-depth examination of persons in social media). Maybe a Wiki? Ridiculous.

Outreach 121

Outreach Social Media Wiki Paid Search Agency 121

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Hubspot

SEPTEMBER 13, 2012

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers!

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

APRIL 23, 2012

If you've read our articles on the benefits of sales and marketing alignment , you likely understand the importance of a marketing strategy that leverages cross-departmental collaboration and integration. 1) For Better Social Media Support. Something is off there; don't you agree? Probably not.

Work Management 28

Work Management Marketing Management Service Paid Search Agency 28

Buzz Marketing for Technology

JUNE 27, 2008

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. and Social Media trends.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

WebMarketCentral

FEBRUARY 27, 2008

KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Parse.ly

SEPTEMBER 24, 2021

Use historical data from your analytics platform to find content that performed well, say, a year ago, to see if it’s still garnering attention from your audience. Shareability (Is the content relevant to today’s social media?). Push evergreen content on your social media and through email during content gaps in your calendar.

Wiki 52

Wiki Content Tagging Lead Ranking 52

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Scoop.it

MARCH 25, 2021

Internal content distribution to your coworkers is essential for several reasons, including: Building up your company’s market intelligence. Embed topics to your internal wiki, Microsoft Sharepoint, and other CMS solutions. Internal company wiki or knowledge base. Adding UTM parameters to track your campaign analytics.

Distribution 81

Distribution Wiki CMS Development Curation 81

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Scoop.it

APRIL 16, 2020

You’re handling media relationships, working with your social media team, and monitoring news about your company. Content curation gained its popularity as a strategy of sharing content from other people and/or companies on social media. Data from Google Analytics. to showcase what’s coming up next.

Curation 79

Curation Content Wiki Paid Search Agency 79

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Do a full audit that determines your best sources of leads, traffic, and page views.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Marketing Insider Group

SEPTEMBER 14, 2021

The Content Marketing Gurus. Content Marketing Institute – CMI is a treasure trove for content marketing related data and statistics. Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business).

Case Studies 350

Case Studies Content Case Study Statistics 350

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Biznology

JANUARY 13, 2015

Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose. Social Media is an Afterthought. You’ve a Chequered Past.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Webbiquity

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. 4 Ways to Grow a Twitter Following That Matters by Social Media Examiner.

Paid Content 100

Paid Content Twitter Tactics Tools 100

EMagine B2B Blog

JULY 19, 2018

Your next step is to determine exactly what information these users will need to find/upload (company branded templates, training and/or webinar videos, marketing & sales collateral, order/request forms, HR documents, etc.) Social Media. and their various groups/teams. and how all of this will be presented to them. .

Webinar Metrics 52

Webinar Metrics Wiki Paid Search Agency Advertising Agencies 52

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. The survey generated over 270 responses from B2B marketers - and the results are in!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

MAY 27, 2016

As marketers, it's pivotal that we measure our work. In fact, dynamic marketing dashboards take a lot of planning and forethought. 26 Questions to Ask Before Creating Your Next Marketing Dashboard. Your Social Media team? In marketing, we construct our content with our buyer personas in mind. A whiteboard?

Lead Ranking 45

Lead Ranking Marketing Qualified Leads Wiki Advertising Benchmark 45

Biznology

MAY 17, 2012

Good social business platforms mimic that: they are not as capable of creating glossy web pages, but oh boy that activity stream in the home page does attract lots of eyeballs. You have no shortage of good content in your enterprise systems: email, SharePoint, intranet, corporate wikis and local drives.

Peer-to-peer 80

Peer-to-peer Business Wiki Enterprise Management 80

B2B Marketing Savvy

SEPTEMBER 17, 2009

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Replicate the approach using your own market segment, competitors and marketing partners. Wikis: developerWorks. Social networks: Oracle community.Twitter: multiple accounts.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 16, 2017

Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Showcase reviews: Oktopost, Marketing Insider Group, Robbie Richards. 1) JIRA Software.

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Lack of integration across marketing (58%). Inability to measure content marketing effectiveness (42%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

SEPTEMBER 21, 2012

But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. 17 Sources of Quick Marketing Content That Are Right Under Your Nose.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

FEBRUARY 6, 2017

Built to integrate with existing platforms -- usually those used for messaging -- many of them now automate tasks for which marketers have long lamented the time-consuming nature. We developed a directory of those that have been proven to be some of the most helpful to marketers. Bots are becoming increasingly popular in this realm.

Marketing AI 28

Marketing AI Product Work Management Marketing Management 28