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Adopting consent-based analytics for long-term marketing success

Martech

It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).

Analytics 125
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Web analytics is badly broken 

Martech

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

Analytics 127
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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. falls under these privacy regulations. Finding Balance Between Personalization and Privacy.

Privacy 268
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GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

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B2B Remarketing: How to Generate More Leads and Boost Your ROI

SalesIntel

Similarly, some opportunities landed on your website or saw your paid ad but haven’t reached out for some reason. Marketing and sales have a lack of awareness about these opportunities and don’t know how to identify and chase them. Here’s when re-marketing plays a vital role. Update Your Privacy Policy.

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10 Split Testing Tools to Grow Your Optimization Program

Convert

In this article, we’re going to look at 10 of the most popular split testing tools out there, as recommended by CRO experts. To come up with these 10 tools, we reached out to a number of experts in the CRO industry to find out which tools they use and what they would recommend for others. Ben Labay of Speero. SiteSpect.