Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results
Act-On
SEPTEMBER 24, 2023
Hitting the #1 position in search results is every SEO marketer’s dream. At one point, we were in the top five search results for the term “Yahoo mail.” What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.
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