markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Marketing Insider Group

MAY 5, 2011

There is a way to do this without hiring an expensive consultant or using an advanced analytics program, although I would suggest doing both (full disclosure: I do work for a software company!). Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. These are my thoughts but what do you think?

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Convince & Convert

MARCH 27, 2012

Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute. Also, according to research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Valasys

NOVEMBER 16, 2018

Webcasts or webinars are a burgeoning powerhouse for any digital marketing strategy. Also, asses the kind of analytics data you will receive from the webinar for future webinar marketing. Social ad campaigns for webinars can begin comfortably on LinkedIn and Facebook. This is a problem every webinar creator and marketer faces.

Webinar Metrics 40

Webinar Metrics Landing Pages Opt-out Opt-in 40

Convince & Convert

MARCH 27, 2012

Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute. Also, according to research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Online Marketing Institute

DECEMBER 23, 2010

Using the power of website analytics can help make that search a little easier. Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information. Here are two important web analytics reports I recommend focusing on: 1.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Webbiquity

JULY 28, 2020

It’s also one of the most scalable systems: beyond meetings, you can host webinars with up to 3,000 participants or webcasts to as many as 100,000 viewers. You can link guests to their LinkedIn profiles for additional context. It’s simple, secure, and provides bullet-proof reliability. Total reviews: 7,907.

Enterprise Management 322

Enterprise Management Work Management Marketing Management Video Marketing 322

markempa

SEPTEMBER 12, 2007

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

NuSpark Consulting

JULY 15, 2011

Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Phase Two: Lead Generation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Phase Two: Lead Generation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

The ideal inbound marketing manager should be an analytical, socially savvy “digital native” who gets search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing. I see similar results when searching job banks like Monster or LinkedIn.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

markempa

JANUARY 19, 2006

Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Use tagged URLs. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Lead 120

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Online Marketing Institute

APRIL 4, 2011

Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how." Encourage social sharing (Facebook, LinkedIn, etc.) Company intranets and message boards. Team meetings. and ask for feedback and suggestions.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

There are no guarantees that your industry will have this same behavior, so make sure to observe what happens in a typical month, and do you balloon experiment with an analytical mindset. Your budget would then be maximized during a period of time with less competition.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

markempa

NOVEMBER 10, 2005

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Lead 120

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. has its own LinkedIn Today.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Improve SEO During the past year, Delivra , an e-mail marketing service provider, has invested in B2B social media marketing, including presences on Twitter , Facebook , LinkedIn and a corporate blog, dubbed eMailChatr.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. BONUS ANSWER: I put some of my content out into SEVERAL places. It doesnt have to be one or the other.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Content Marketing Institute

MAY 11, 2018

Amisha sent direct messages to him on Twitter , Facebook, and LinkedIn. And the results (and learnings) kept coming as Amisha and team expanded into new areas, including sponsored blogs on The Guardian, other industry events, webcasts, and more. Focus on scoring an initial conversation. And be persistent. The best part?

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Zoominfo

JULY 11, 2018

The top five digital technologies B2B marketers use to manage content marketing efforts are analytics tools (87%), email marketing technology (70%), content management systems (63%), marketing automation software (55%), and webinar/online presentation platforms (43%) ( source ). B2B Content Creation and Workflow. Social Media.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

SpotMe Blog

JUNE 29, 2023

Some of the main digital pharma marketing channels to leverage include: Social media: Build a social media strategy across platforms like LinkedIn, Twitter, and YouTube. Use tracking and analytics to monitor the performance of your campaigns. Post updates, engage with followers, and promote your products and services.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. The webcast is probably the smarter incentive to offer. With webcast. With 10% discount.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

OCTOBER 16, 2012

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Zoominfo

JULY 21, 2019

The top five digital technologies B2B marketers use to manage content marketing efforts are analytics tools (87%), email marketing technology (70%), content management systems (63%), marketing automation software (55%), and webinar/online presentation platforms (43%) ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Webbiquity

OCTOBER 8, 2013

Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to. 50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to. 50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

LeanData

JULY 15, 2014

Marketers accordingly focus on developing their content marketing, automation, and analytics to improve inbound lead targeting with the hopes of generating a large quantity of high-quality Marketing-qualified leads. When companies build demand generation programs, they often emphasize top-of-the-funnel, net-new lead creation.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

Marketers accordingly focus on developing their content marketing, automation, and analytics to improve inbound lead targeting with the hopes of generating a large quantity of high-quality Marketing-qualified leads. When companies build demand generation programs, they often emphasize top-of-the-funnel, net-new lead creation.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

Marketers accordingly focus on developing their content marketing, automation, and analytics to improve inbound lead targeting with the hopes of generating a large quantity of high-quality Marketing-qualified leads. When companies build demand generation programs, they often emphasize top-of-the-funnel, net-new lead creation.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

Content4Demand

MAY 2, 2019

Read the full post to dig in and learn how the experts say you should: Expand reach with In-Market segments in Google Analytics reports. Used keyword research on LinkedIn. Target remarking lists with Google Ads. Take advantage of custom audiences and retargeting on Facebook. Make SEO a priority to ensure organic reach.

Top of Funnel 53

Top of Funnel Webinar Metrics Digital Marketing Funnels Content 53

Online Marketing Institute

DECEMBER 23, 2010

Review of site analytics of the blogs indicated many different URLs for the same content. Not only were there www vs. non-www issues, but issues of trailing slashes on URLs and no trailing slashes leading to the same content; and other related instances of the same content at different URLs.

SEO 40

SEO Webcast B2B De-duplication 40

Online Marketing Institute

NOVEMBER 4, 2010

The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Improve SEO During the past year, Delivra , an e-mail marketing service provider, has invested in B2B social media marketing, including presences on Twitter , Facebook , LinkedIn and a corporate blog, dubbed eMailChatr.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Hubspot

SEPTEMBER 21, 2016

We have an outline of what we want to be reviewed during the live webcast, but we make sure they're naturally delivered. During the discussion, Kawasaki admits that he prefers Instagram to Snapchat due to its superior content discoverability features and analytics options. [Live-streams are] not super-rehearsed. They just happen.

Social Media 28

Social Media Social Marketing Media Planning 28