Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. LinkedIn: Simo Ahava (24.8K followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 98

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools.

Analytics 95

Analytics Tools Best Practices Tagging 95

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 179

Social Networks Business Work Management Social Media 179

Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For example, you might work with the design team to create engaging graphics or with the SEO team to optimize your campaigns for search engines.

Social Media 306

Social Media Work Management Marketing Management Media 306

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

FEBRUARY 21, 2023

The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. Surround yourself with forceful personalities.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Marketing Insider Group

MAY 16, 2023

Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement. We’re not joking.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Valasys

JUNE 12, 2020

ABM is a zero-waste marketing strategy of high significance to the marketers & running Account-Based Marketing campaigns on LinkedIn allows marketers to benefit from the essential element of strategic ABM on LinkedIn. Scoring, Selecting and Prioritizing Your Target Accounts.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Scoring 72

SocialPilot

DECEMBER 6, 2023

The YouTube Algorithm YouTube is capable of keeping its users hooked for hours, thanks to its ranking signals which are as follows: Watch history: YouTube places major emphasis on your watch history and recommends content based on your past views. You can find more tips on the Facebook algorithms change blog.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools.

Analytics 85

Analytics Tools Best Practices Tagging 85

Marketing Insider Group

AUGUST 12, 2020

Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website. As if to say, “If you build an SEO-optimized, user-friendly, intuitive website with killer content, audiences will simply float in. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Again, analytics can help.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Webbiquity

MARCH 31, 2022

To stay ahead of the pack, look for tactics to start optimizing your site for voice search results now. Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. You can optimize campaigns based on performance, analyze clicks and conversions, and refine your targeting with precision. Automation comes to the rescue again!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. I don’t have any YouTube subscribers, but I can still create owned content for YouTube.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Go Beyond SEO

MARCH 13, 2024

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. This data-driven approach enables you to analyze the success of your campaigns, make data-backed decisions, and optimize your strategies accordingly. Adjust your strategies based on the data to optimize your results.

Social Media 78

Social Media Media Brand Identity Branding 78

Heinz Marketing

AUGUST 20, 2019

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” I’m not going to walk through step by step on how to set up a campaign because I think most people know how to do that and if not, here’s a YouTube video on how to get started.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

The Marketing Blender

MARCH 22, 2024

These could include LinkedIn, email marketing, content marketing, or SEO. They often listen to podcasts or YouTube videos. 5 Implementing SEO Strategies Search Engine Optimization (SEO) is a vital part of any B2B digital marketing strategy. Always begin with Google Analytics and get your tracking set up for your website.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Social Media 101

Social Media Features Media Curation 101

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. The optimal length for videos varies based on type, channel, and topic.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Martech

JUNE 3, 2022

Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more. LinkedIn Learning’s Marketing Tutorials. Lynda.com is now called LinkedIn Learning.

Course 106

Course Paid Content Marketing Analytics Tools Work Management 106

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Those videos are being used to support website landing pages, email marketing, ABM, social media engagement, and more.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Webbiquity

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. You need data-driven analysis for creating and using hashtags optimally. Why Instagram? Iconosquare. Final word.

Tools 230

Tools Social Media Social Networks Work Management 230

Sprout Social

APRIL 25, 2024

The following templates will help you build overarching and network-specific strategies so you can optimize your social media presence. LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. YouTube marketing strategy template A lot goes into video marketing on YouTube.

Social Media 79

Social Media Template Work Management Marketing Management 79

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Level: Beginner. Type: Course.

Social Media 118

Social Media Training Course Resources 118

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Conquer LinkedIn. LinkedIn is the golden child of social media marketing for B2B marketers. Facebook Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Oktopost

AUGUST 12, 2021

Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Allen Gannett. Stay in the Loop. And on Spotify.

B2B Thought Leadership 118

B2B Thought Leadership Transparency Thought Leadership Click Rate 118

Heinz Marketing

SEPTEMBER 30, 2022

These tools allow you to analyze data and provide insights that can be used to optimize performance of your marketing and sales efforts. . Think social media—paid and organic, Vidyard for interactive video creation, direct mail solutions like Sendoso or PFL, YouTube, Email Marketing, etc. Identification. Foundation. Identification.

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Digital Marketing Analytics 23.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

B2B Marketing Traction

OCTOBER 13, 2011

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Content Optimization. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization).

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

Martech

NOVEMBER 11, 2022

YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. blog posts, articles, videos, etc.), Click here to download!

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114