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What You Need to Know About Google Analytics 4 (GA4)

Marketing Insider Group

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

The challenge for marketers is that forms are still essential to lead generation and sales. You can also incorporate some of the following ideas into your audit to improve your opt-in form conversion rate. The internet triggered a revolution in most fields, and marketing is no exception. Does the form validate responses in the field?

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6 Actionable Tips to Boost Your Email Opt-in Rates

Optinmonster

Are you looking to find the best ways to boost your email opt-in rates? Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated. That’s why, in this article, we’ll give you our expert actionable tips to boost your opt-in rates! Use Popups to Hack Your Email Opt-in Rates.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

Unsurprisingly, the metric that clinched the first position was “quality of leads.” To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Significantly edited from the original.

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3 Google Analytics 4 features to make up for lost data

Martech

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. It’s the “ cookieless future.”.

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How Nick Gray Increased Conversions by up to 1000% With Smart Opt-in Popups

Optinmonster

His opt-in forms were getting views after views, but the conversion rate was constantly 1% or under. And since OptinMonster is the best software on the market for creating amazing user experiences that lead to conversions … he took a different approach and went all in. The vast majority of his traffic was wasted.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Only 46% said it was lead quantity. Google Trends.