Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. Improved strategy and planning . Decisive Actions and the Hidden Value within the Process of Data Analytics. segmentation.

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

LeanData

DECEMBER 1, 2022

Below, you’ll see how engagement analytics can not only measure your ABM effectiveness, but provide insight on how to continuously improve. . Metrics, Analytics & Insights. Metrics, analytics and insights are related terms, and they are often mistakenly used interchangeably. How successful is our current ABM strategy?

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Zoominfo

FEBRUARY 13, 2021

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. So let’s take a look at fourteen professionals in the field who are doing some great work in data and analytics: 1.Steve

Analytics 246

Analytics Business Digital Transformation Merchandising 246

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? It is used to identify patterns and trends in data for informed decision-making.

Analytics 114

Analytics Enterprise Management Work Management Business 114

KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Additionally, only 27% claim that their organization has exceeded their expectations when it comes to providing real-time data access.

Analytics 232

Analytics Statistics Validation Acquisitions 232

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 322

Planning Analytics Enterprise Management Work Management 322

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Acquisitions 106

Acquisitions Marketing Budget Analytics Allocation 106

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Marketing Insider Group

APRIL 10, 2024

Because of this, more marketers are turning to dynamic marketing strategies as a way to better reach their audiences. Put simply, dynamic marketing is a strategy designed to be adaptive and flexible based on customers’ behaviors and customer data. This is particularly the case if you’re experimenting with a new type of strategy.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. So, how do you bridge this gap between strategy and execution? Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Webbiquity

MARCH 15, 2022

CRO requires the right strategy. Here are six ways to make sure your B2B CRO strategy is on the right track. An effective B2B CRO strategy begins with understanding the purchasing process. Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. Two-thirds of GTM leaders say AI is also highly effective for market research, analysis, measurement, and analytics. But what are the specific ways that GTM professionals are using AI?

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Vision Edge Marketing

APRIL 16, 2024

CCBCC implemented a comprehensive digital automation initiative across its manufacturing and distribution operations, leveraging technologies such as robotics, automated guided vehicles (AGVs), and data analytics. By leveraging data insights, organizations can make informed decisions that align with customer preferences and market trends.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Contently

DECEMBER 15, 2022

Content marketers must step up their marketing data analytics approach to show how content delivers business results. First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. Step 1: Decide what you want to know from marketing data analytics.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Porch Group Media

DECEMBER 2, 2021

Customer retention plays a critical role in profitability and growth and is one of the most effective marketing strategies. In this webinar, V12 explores data-driven customer retention strategies that you should add to your playbook in 2022. Companies who prioritize customer experience see over 1.5x

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. In the new analytics landscape, creative execution emerges as the critical optimization lever. These steps enable swift, informed decisions for creative and marketing teams.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

Marketing AI 114

Marketing AI Analytics B2B Marketing Lead Ranking 114

Scoop.it

OCTOBER 13, 2022

So how do you access the proper information to personalize your content curation strategy for each customer? The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. So, how do they work?

Curation 85

Curation Social Media Analytics Personalization 85

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. Getting started with Google Analytics 4.

Marketing Analytics Tools 119

Marketing Analytics Tools Tagging Analytics Google 119

Televerde

JUNE 14, 2022

While most people believe that customer service analytics are only helpful for sales teams, it’s actually an excellent tool for all customer-facing teams, including marketing, operations, and customer service. Customer service analytics is the process of collecting and analyzing metrics from your customer service teams.

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

accelerate agency

MAY 24, 2023

But just how can you improve your SEO strategies? Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

SmartBug Media

APRIL 23, 2024

No two marketing strategies are the same—that’s just Marketing 101 info we all know. In the trenches, aligning traditional strategies with unique, high-pressure environments can pose considerable challenges to marketing teams that do not know how to adapt their perspectives and processes to align with those used by private equity firms.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 59

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. Likewise, native social analytics primarily focuses on direct @mentions and @tags.

Social Media 125

Social Media Tools Campaigns Media 125

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge. Feel free to use a term or two in your next workplace conversation or night out.)

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert. Uncover Content Strategies In Data.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? While some of the information, like users and pageviews, is fairly straightforward, other metrics help you get a better understanding of how visitors are interacting with your website and where you can improve their experience.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107