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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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What is predictive analytics?

Martech

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Predictive analytics can be used in almost any field, from climate change to sports. The predictive analytics solutions market has grown steadily over the past 10 years. Classification models.

Analytics 107
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2023 in review: Our top 10 articles on CRM

Martech

Year’s end is the perfect time to review all the lessons learned in the last 12 months. AI and machine learning in marketing analytics: A revenue-driven approach by. Learn about a strategic approach to using AI and ML in your marketing analytics. How to use HubSpot’s AI tools in your sales and marketing by Ali Schwanke.

CRM 105
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Take Control of Your Sales Reports with InsightSquared & HubSpot SalesHub

InsightSquared

You’ve spent untold hours setting up your HubSpot SalesHub , customizing it with fields relevant to your business and your desired outcomes. InsightSquared’s HubSpot integration brings advanced analytics, forecasting, and much more to the HubSpot marketplace. Scale Within the HubSpot Ecosystem.

Hubspot 156
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Best Practices for Mastering HubSpot Deal Stages

SmartBug Media

In this article, we'll walk through several best practices for implementing ideal HubSpot deal stages that align with your team. What Are HubSpot Deal Stages? First, let's clarify what HubSpot deal stages are. For thorough details on creating and customizing HubSpot deal stages, you can refer to HubSpot's official guide.

Hubspot 59
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9 CRM Tips & Tricks from HubSpot's Experts

Hubspot

In this blog post, we'll highlight CRM tips to help you elevate your customer relationships and drive business success, including advice from HubSpot experts who've used their CRM to help business thrive. With HubSpot User Permissions, you’ll be able to gain control over access to various areas of the HubSpot customer platform.

Hubspot 57
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How call analytics is helping SMBs improve marketing and sales

Martech

Web analytics and call analytics have a lot in common. This made call analytics enterprise-level expensive. Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., Dig deeper: Does your organization need a call analytics platform? “If