Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co. Promote them across your website, social media , email newsletters, and other channels.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

MAY 11, 2022

Powered by Adobe Analytics, the DPI is based on one trillion visits to retail sites and over 100 million SKUs across 18 product categories. Get the daily newsletter digital marketers rely on. Why we care. The surge couldn’t last forever. Read next: Adobe CEO says make the digital economy personal. Processing.Please wait.

Pricing 86

Pricing Price Click Rate Loyalty 86

MKT1

JUNE 5, 2023

This funnel mapping process is one of the key foundational elements of your growth strategy. Here’s the schedule: 2 Hour Workshop: How to hire your first few B2B marketers Jun 15, 9 - 11 AM PT $250. 20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

ClickZ

MARCH 16, 2023

Brands that shift spending to the extremes of broader awareness and core retention will likely fare better than those that continue to scrap in the growth marketing middle ground. And Rising is a B Corporation building a house of conscious brands, led by visionary founders. Join the conversation with us on LinkedIn and Twitter.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

MKT1

NOVEMBER 18, 2021

If you keep the fuel-engine concept in mind, you’ll get the mix of marketing activities correct, the right set of people on your marketing team, and high impact work out the door. In this newsletter: This post is a (sort-of) complement to our most popular newsletter, “How to Organize your SaaS Marketing Org.”

Efficiency 52

Efficiency Planning Ad Building Enterprise Management 52

Optinmonster

FEBRUARY 11, 2024

Use Data Analytics for Decision Making Utilize data analytics to understand customer behavior, preferences, and feedback. This can help make informed decisions about product improvements, marketing strategies, and customer experience enhancements. Use these insights to optimize your marketing strategies and product offerings.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

MKT1

JANUARY 11, 2024

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. We’ll cover: An overview of the 4 main workflows AI can help marketers with, plus examples of products that can help with each. Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Parse.ly

JANUARY 28, 2021

The marketing team is made up of two main groups: product marketing and growth marketing. Product marketing focuses on creating valuable content for prospects and customers, and growth marketing focuses on distributing and amplifying it. Then comes the content brief. Parse.ly’s content strategy .

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Parse.ly

NOVEMBER 5, 2021

Last week, Dave Cardiel , VP of Growth Marketing for WordPressVIP and Parse.ly , sat down with Joe Pulizzi , founder of The Tilt and Content Marketing Institute and author of the Amazon #1 Marketing Bestseller Content Inc. , Then, of course, you’ve got traditional content marketing revenue.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Convert

SEPTEMBER 16, 2022

This covers: Optimization strategies centered on user experience Business optimization opportunities for SaaS and ecommerce brands Analytics and the road they lead to insights. ScholarSite brought us together but a positive growth mindset kept us together. Want to check out his newsletter? Riccardo’s Most Compelling Content.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Optinmonster

FEBRUARY 27, 2024

The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. That makes Reddit one of the best growth marketing tools to find and talk to your target audience for free. Pricing Semrush offers a 7-day free trial. Pricing Free.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Marketing Qualified Leads Conversions. 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Martech Advisor

NOVEMBER 6, 2019

It combined data pulled from industry publications, expert reviews, consumer reviews, social listening tools, product registration data, online surveys fielded through SurveyMonkey, Cuisinart sales data, syndicated sales data, and digital analytics.

Enterprise Management 48

Enterprise Management Top of Funnel Paid Search Agency Planning 48

MKT1

NOVEMBER 16, 2023

These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. This is part 2 of 3 of my growth marketing strategy series Y ou may remember last month that this was going to be a 2 part series, but I changed my mind. Part 1: What drives your growth marketing strategy?

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

MKT1

DECEMBER 12, 2023

To get campaigns right, you need combine the right marketing “fuel” with the right marketing “engine”, at the right time, for the right people. This newsletter covers how to run campaigns more effectively. This is part 3 of 3 of my growth marketing strategy series. What is a campaign anyway?

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Outgrow

MAY 17, 2022

About our guest: Phil Gamache has been a Demand-Gen Manager, a Marketing Automation Manager, a Marketing Director, a Marketing Technology Instructor, a Marketing Ops Manager and a Director of Growth Marketing. He currently works at Automattic, the company behind WordPress.com. And that’s the start.

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52

ConvertKit

AUGUST 19, 2021

How : Increase newsletter signups and lead magnet downloads from podcast pages. 2: A marketing analytics tool. Understanding your marketing engagement—both before and after someone is a regular listener—gives you insight into how well your promotions work. 3: A podcast analytics tool. 4: A website analytics tool.

Marketing Analytics Tools 112

Marketing Analytics Tools Work Management Business Marketing Management 112

Optinmonster

MARCH 13, 2024

In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. Run Giveaway Contests Giving away a freebie that your audience wants or running an online competition is an excellent growth marketing hack to help you generate leads in bulk.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

ClickZ

MARCH 9, 2023

Thanks to advanced analytical methods such as machine learning models, we can accurately attribute credit to a previous impression that influenced a click, even if we can’t directly link the impression to the click. But it is not a reliable measure of performance for organizations that spend on multiple marketing channels.

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

Single Grain

DECEMBER 8, 2020

A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. For example , two of these domains could be content marketing and SEO: Why You Need a T-shaped Marketer.

Marketing Analytics Tools 134

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 134

MKT1

JANUARY 5, 2023

But when used well, marketing contractors and agencies bring specialized skills to your team, help you with the ebbs and flows of creative and campaign work, and bring you the benefits and insights from working across many clients. Subscribe to the paid newsletter to watch the full 40 min video on website management and design.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Martech Advisor

NOVEMBER 25, 2019

With newsletters accounting for 83% of all emails sent, it’s clear that publications aren’t prioritizing lifecycle marketing programs. Newsletters—traditionally pigeonholed in the inbox—are now being optimized for mobile viewing. PST, and another 40% were sent between 6:00 a.m. and noon PST.

Personalization 81

Personalization Advertising Agencies Mobile Advertising Ethics 81

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. It’s like the Skimm for the world of marketing.).

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Kevin Indig

JUNE 26, 2023

This expert guide features input from: Travis Bernard , VP CRO @ Graphite Chris Nolan , former Head of Growth @ ShipBob Joshua Kim , Growth Marketing Lead @ Notion (Thank you all so much for making this piece truly special!) It can also lead to soft conversions like email newsletter sign-ups or notifications.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Unbounce

MAY 7, 2020

one popup for a visitor who followed a link in your newsletter and a different one for somebody who found you through social media). With agency TN Marketing , they created an offer of a $40 sewing gift simply for signing up for their newsletter—which works as a lead nurturing strategy to eventually nudge subscribers toward signing up.

Paid Content 145

Paid Content Design Examples Paid Search Agency 145

SalesIntel

AUGUST 22, 2023

How to collect customer data for your personalization efforts While this is a much broader issue, here are some quick ways to get hold of customer information: Send out customer information forms (via your landing pages or newsletter sign-up forms) Monitor behavioral patterns over time. Purchase customer data from b2b data providers.

Outreach 52

Outreach Work Management Marketing Management Personalization 52

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. It’s like the Skimm for the world of marketing.).

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convert

DECEMBER 1, 2021

It’s about having insightful conversations about testing, personalization, analytics, and user experience. Stay ahead of news, insights, and interviews when you sign up for the Conversion Conference newsletter and follow its official Twitter account. MARKETING & CRO. Growth Marketing Summit. View Event Details.

Conversion Rate 52

Conversion Rate Optimization Conversion Peer-to-peer 52

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Parse.ly

OCTOBER 16, 2020

Signing up for our newsletter? Another thing to keep in mind is that most of the time, people don’t just start with top-of-funnel marketing and go directly down the funnel. What leads to content downloads, email/newsletter signups, or demos set? That’s where modern content analytics like Parse.ly Sharing on social?

Top of Funnel 52

Top of Funnel Webinar Metrics B2B Thought Leadership Content 52

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Ron Sela Consulting | Growth Marketing Advisor. . . Dustin Tysick.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hubspot

MAY 17, 2021

Ashley Riordan, growth marketing manager at HubSpot says nowadays, users expect more. Discover what environments (email clients, devices, and more) your subscribers are on with a tool like Litmus Email Analytics , so you can know which interactive strategies are possible with your subscribers.". But when do you usually use them?

Webinar Metrics 100

Webinar Metrics Examples Tips Ad Exchange 100

Convert

APRIL 22, 2022

I got a job at a very early stage tech company in Austin, but I kept reading blogs like CXL , Conversion Sciences , and Marketing Experiments , so when I saw Peep Laja open up a role in Austin for a “content & growth marketer,” I jumped at the opportunity. And that was the start of the rabbit hole.

Copywriting 59

Copywriting Paid Search Agency Optimization Opt-out 59

accelerate agency

MARCH 6, 2022

Where a new subscriber signs up into your email list to receive your newsletters, meanwhile, an automated welcome email is in order! Then, find out the days and times with the highest open and click-through rates via analytics. You can include a “thank you” note plus a brief introduction to your SaaS company.

Email Marketing 98

Email Marketing Marketing Strategy Marketing & Strategy Campaigns 98

accelerate agency

FEBRUARY 27, 2023

This increases your chances of those visitors taking the next step with your business, whether that’s signing up to your newsletter, downloading an ebook, or (eventually) subscribing to your product. The best SaaS landing page examples are tailored to their visitors and to the action you wish them to take. It stands to reason, really.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

accelerate agency

FEBRUARY 27, 2023

This increases your chances of those visitors taking the next step with your business, whether that’s signing up to your newsletter, downloading an ebook, or (eventually) subscribing to your product. The best SaaS landing page examples are tailored to their visitors and to the action you wish them to take. It stands to reason, really.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

Buffer

JULY 25, 2019

Growth marketers. Social media analytics dashboard from Buffer Analyze. If you follow our weekly newsletter , then you’ve likely seen just how many unique and original social media strategies pop up daily. Brands are doing so much great stuff in online marketing. . Instead, you think of: Data scientists.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68