Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

Youtube 134

Youtube SEO Video Marketing Keywords 134

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Marketing Insider Group

DECEMBER 18, 2023

Nativo’s core differentiator is that it allows you to drop a retargeting pixel so companies can use their existing bottom-funnel mechanisms. Its analytics also allows real-time monitoring of time spent with your brand’s content. Why YouTube Ads? Why Nativo? Why Outbrain?

Paid Content 229

Paid Content Distribution Cost Per Thousand Budget Programs 229

Webbiquity

AUGUST 4, 2020

If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. Total reviews: 316.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

seo.co

MARCH 28, 2021

Typically, you have to let them gently slide down the funnel. And though a bottom-of-the-funnel (BOFL) lead is the most fun kind of lead, every BOFL starts as a TOFL, or top-of-the-funnel lead. Quick Funnel Primer. To further clarify this, let’s look at the classic marketing funnel. This is a true TOFL.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!

Marketing Analytics Tools 126

Marketing Analytics Tools Analytics Google Conversion 126

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics. Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. We took a slightly different approach.

Paid Search Agency 115

Paid Search Agency Marketing Attribution Top of Funnel Companies 115

seo.co

OCTOBER 16, 2020

Marketing Funnels — Table of Contents. What is a Marketing Funnel? + The 5 Stages of the Sales Funnel. In this article, we’re going to discuss marketing funnels, what they are, how they work, and what it takes to generate content that moves people through your funnel – ultimately resulting in sales.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

SocialPilot

APRIL 26, 2024

For this understanding, social media scheduling tools like SocialPilot offer analytics and let you know more about your audience with the heat map based on their most active and engaging hours. So, it’s vital to define both sets of goals: top-of-the-funnel goals for your investment and bottom-of-the-funnel goals for each social channel.

Social Media 90

Social Media Effectiveness Media Top of Funnel 90

Vidyard

JULY 28, 2021

How to Use Video CTAs on YouTube 4. Know Who’s Clicking with Action Analytics What’s a Video Call to Action, Anyway? Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” Your video content’s probably springing leaks in your marketing funnel. No CTA in your video?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

B2BMarketing.net

APRIL 18, 2024

We’ve seen people who have used podcasting as a way to move leads down the funnel.” By carefully selecting guests, strategically incorporating soft sells, and maintaining a warm relationship, podcasting becomes a powerful tool to move leads down the funnel. But we need better analytics on podcast consumption.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Martech

FEBRUARY 14, 2023

Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. Zeeshan Usmani Zeeshan is director, data science and marketing analytics for WALEE and also serves as senior advisor artificial intelligence for CodeNinja Inc.

Advertising Agencies 106

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 106

Scoop.it

APRIL 11, 2024

Moz develops SEO software tools and regularly hosts webinars to train business owners on web development, SEO, and analytics. The webinar itself can also work as great content for a YouTube post. Most brands opt for traditional content approaches involving sales funnels for generating and nurturing leads.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Full-funnel outcomes. Host and promote your podcast The most basic setup for launching a podcast is a place to store the files and an RSS feed to submit to apps like Apple Podcasts, Spotify and YouTube Music.

B2B 128

B2B Demand Generation Agencies RSS B2B Thought Leadership 128

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Measure your results.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). We all know that engagement is good.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Predictive analytics are changing the B2B marketing landscape and for good reasons.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

ClickZ

JANUARY 12, 2024

Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth. Consequently, marketing attribution models that do not account for top-of-funnel activities may overestimate the effectiveness of lower-funnel activities.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

The Marketing Blender

MARCH 22, 2024

They often listen to podcasts or YouTube videos. This means you may need to look farther up in the funnel for how you can engage your audience while they are still learning about their problem. Bear in mind that organic SEO is usually a long-term strategy that helps fill top of funnel (awareness and nurture).

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

OCTOBER 30, 2023

You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining. What would be a well-defined strategy for running a TikTok campaign designed to drive awareness and top-of-funnel engagement for a B2B brand? Please list five numbered steps. Use professional non-technical language.”

Campaigns 88

Campaigns Top of Funnel Best Practices Marketing AI 88

Biznology

JANUARY 29, 2016

We draw inference from Search interest analytics, internal site searches, database segmentation, and behavioral tracking. The What to Buy Moment (Top Funnel). Indeed, YouTube usage is rising dramatically in model comparisons, test drives evaluations, and walkthroughs. Moment (Top Funnel). Moment (Mid Funnel).

Top of Funnel 80

Top of Funnel Purchase Video Marketing Branding 80

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Step 2: Align engagement channels to each part of the funnel. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like. Filter Social Media Traffic.

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

KoMarketing Associates

MAY 25, 2022

While those strategies can work, they often target leads higher in the funnel, which can be less valuable. . So how do you find Goldilocks leads that are not too early in the funnel and not too niche to convert? These terms indicate the user is further down the funnel and close to conversion. . Reach YouTube viewers .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Marketing Insider Group

AUGUST 12, 2020

Use customer research and employee-created content to move those prospects further along the sales funnel. As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” Again, analytics can help. Don’t stop there.

Social Media 323

Social Media Top of Funnel Social Marketing Marketing & Strategy 323

ScanmarQED

FEBRUARY 27, 2024

Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information. On Thursday, they click on a YouTube ad, but they don’t make a purchase. It is a shift from having MTA working with purely deterministically connected data points to probabilistic matching.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

ClearVoice

DECEMBER 18, 2023

Engagement and Conversion Issues Don’t rely on generic conversion funnels. Map out where they are in your funnel and decide the best content to push them to the next step. But first, you need to identify the content pieces you need to move ABM clients down the sales funnel. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Sprout Social

JUNE 17, 2020

Where in the marketing funnel will these videos fall? There are five stages of a marketing funnel and videos can fall easily into each stage, as long as you develop your video content strategy to intentionally target these stages. As you reflect on what your goals are for video marketing, consider where they’ll also fall in the funnel.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

sagefrog

FEBRUARY 7, 2024

Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns. Targeting the Upper Funnel Traditionally, B2B marketing has been concentrated on the lower funnel – converting leads into customers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

MAY 25, 2022

YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Product feeds for a shoppable YouTube experience. YouTube video creation in 60 seconds. Loyalty program ads integration. No video ads?

Google 114

Google Lead Ranking Paid Search Agency Planning 114

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Taulia Unsure how to manage all the content on your YouTube channel?

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel.

Top of Funnel 334

Top of Funnel Work Management Marketing Management Content Marketing 334

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48