KoMarketing Associates

APRIL 9, 2019

SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Their prices start at $45 to integrate with Google Ads and Analytics, or Bing Ads or Facebook ads. Google Analytics. 7 Ways to Increase Accuracy and Insights in Google Analytics. It is, and Hotjar does it.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

MARCH 5, 2019

The next step is to show them ads with content or offers that align with their stage in the funnel. Brighttalk’s chart makes very easy to associate the stages of the funnel with different content pieces: Source: Brighttalk. Your audience and funnel stage will influence which advertising platform to use.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

MAY 22, 2018

Within GTM, there is an option to set up a trigger called “Scroll Depth”, where an Analytics Event Tag will fire whenever a user scrolls to a certain part of the site. Once the user is aware of a brand, thanks to social media, an advertiser can now try to bring them further down the funnel by promoting a white paper or demo on AdWords.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

SEPTEMBER 11, 2018

Analyze Your Content Funnel. Here are some additional resources on analyzing your content funnel: How to Uncover Actionable SEO Opportunities with a B2B Content Audit. Finding Content Gaps: Moving Buyers Through the Funnel. All of that being said, we can start at the most basic level – using Google Analytics.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

AUGUST 8, 2017

The B2B marketer is more interested in drawing a prospect deeper into the funnel using social.”. We believe that engagement and awareness metrics are still important–because marketers can’t ignore branding and the top of the funnel–but too many think performance against those metrics is all they should expect from social.

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

KoMarketing Associates

FEBRUARY 21, 2017

From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. Create Higher Quality Leads & Look Farther Down the Purchase Funnel. Brand loyalty clearly goes a long way in the lead generation space.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

JULY 2, 2020

If you click that arrow you’ll be clicking the image, clicking the ad, and you’ll be brought into the next step of the funnel. Good analytics and a solid B2B social media strategy are required if you want to succeed in an environment like this. It looks like you can click the arrow and play the video. But you can’t.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

AUGUST 8, 2013

One of the ways to evaluate this is through analytics. Goals & Funnels. One of the coolest parts of analytics is the ability to set up conversion funnels. By setting up a conversion path, you can begin to see how visitors are moving through the site and where they are dropping off in the conversion funnel.

Top of Funnel 120

Top of Funnel B2B Content Advertising Funnels 120

KoMarketing Associates

MARCH 8, 2016

About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. Predictive analytics (40 percent). While we have been priming the sales funnel, we have been remapping and redefining what the funnel actually is in today’s customer-driven, digitally empowered world.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

KoMarketing Associates

OCTOBER 11, 2018

Fluffy content, off-brand content, and outdated content isn’t doing you any favors to get visitors to your site and into the lead funnel. This type of content usually comes into play later in the buying funnel, after users read a few blog posts and product landing pages. Consistent Brand Messaging & Authority.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. This is a best practice borrowed from content marketing, but it is mission-critical for a B2B demand generation funnel. The question is, of course, how do you optimize the customer experience?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

OCTOBER 4, 2016

For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. Third Party Referral Analysis via Google Analytics. Results happen over time , as an audience gains trust in an organization’s expertise and value provided within their respective space.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. You’ve earned this year’s raise.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

APRIL 11, 2017

The best way to optimize your video content is the same as any other content – look at the analytics and make small improvements! This means that lower funnel videos can be longer. We recommend no more than 90 seconds for a top-of-funnel video.”. Should they be focusing on a particular type of video (e.g.,

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

OCTOBER 20, 2016

When justifying an investment in content marketing, we need to be able to show that our content is leading to actual website conversions and driving prospects further down the sales funnel. When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. But what does it take to get there?

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

KoMarketing Associates

MAY 17, 2018

If you are using Google Analytics, do you have site search tracking enabled? Site search data in analytics allows you to see what people are searching for on your site, giving you actual data from your visitors. So, start mapping your questions to the buyer journey breakdown, tying each question to the specific phase of the funnel.

Top of Funnel 172

Top of Funnel Digital Marketing Funnels Content Buyer's Journey 172

KoMarketing Associates

FEBRUARY 2, 2016

Document the Sales Funnel – Discuss and create a documented workflow for what happens when form submissions are completed on the website, when it is appropriate to forward directly to sales, or when marketing should remain in possession to further nurture opportunities (i.e., Here are three important steps in the process.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

AUGUST 12, 2014

Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. A Beginners Guide to Conversion Goals in Google Analytics. The Google Analytics Conversion Funnel Survival Guide.

Marketing Attribution 120

Marketing Attribution Conversion Multi-Channel Lead Ranking 120

KoMarketing Associates

FEBRUARY 20, 2018

Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. Reporting Tools and Goals – Analytics programs currently being used and existing KPIs. List of Top Competitors – those that compete in search as well as general business (these are not always the same).

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

JULY 26, 2018

It’s important that B2B content writers know what information buyers are looking for at each specific stage of the sales funnel, and provide content that appeals to those needs. This means that content writers will be involved in multiple stages of the buying process before a sale is actually made.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

NOVEMBER 13, 2013

They were leads that were lower in the funnel. We know this information because of our new feature, Conversation Analytics. Conversation Analytics tells you what happened ON the call. If Conversation Analytics hears the phrase ‘call back tomorrow,’ it will know that a follow-up action is needed.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

MARCH 23, 2017

Using Google Analytics, we can see: Where are referrals coming from? By mapping your data to the funnel, you can immediately see where your weaknesses lie. But, in this case, BuzzSumo can show us where people are talking about particular topics. Which networks are driving shares? What questions are people asking about their products?

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

KoMarketing Associates

APRIL 26, 2018

Services, platforms, technology, reporting, analytics, and more – we are successful marketers because we have a solid roadmap we use to drive program results. It can be easy to fall into the trap of sending the same long form statement of work to each potential prospect. In many cases this may make sense.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

APRIL 18, 2017

When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. At the end of each month, we use analytics tools to show the impact our content has on driving conversions to the website and generating new prospects in the sales funnel. Blog Traffic. Conversions.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

MARCH 21, 2013

Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

DECEMBER 14, 2015

We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. Although Google Analytics data suggests desktops still rule, I believe this is going to change pretty fast — and much faster than we think.” — Dianna Huff , Huff Industrial Marketing, Inc.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JUNE 6, 2013

The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. Content Marketing World. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

AUGUST 29, 2013

Event Tracking – Leverage event tracking in Google Analytics so that links, videos, images and other media assets pointing back to onsite conversion actions can be properly tracked and evaluated. Social Media Analytics – Lastly, don’t ignore the metrics social media platforms are beginning to provide.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

OCTOBER 17, 2017

Doing so will allow those outside your promotion circle to discover the content and move down the funnel. Establish goal and event tracking parameters within your analytics platform of choice and think about tying it to your CRM as well. And of course, don’t forget to do keyword research and create an SEO-friendly title.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

JULY 17, 2014

This means they are consistently on your site, assessing your competitors’ sites, and in Analytics, so they likely know what works and what could be improved. User Funnels Can Be a Great Asset. Much of what the SEO team does is focused around content and on-page opportunities.

SEO 120

SEO PR Work Management Marketing Management 120

KoMarketing Associates

JANUARY 23, 2018

While it means you’ve got a gap in your content, it also means you’ve probably been losing prospects at this stage of your sales funnel. Even if we’ve got some great analytics to back up our strategy, just because we’ve got a plan on paper doesn’t mean it’s actually going to convert real people. This is a very common problem.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

APRIL 19, 2018

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Try to include a mix of top-of-the-funnel, high search volume keywords, as well as longer-tail terms a more qualified buyer might search.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

MARCH 30, 2012

More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy. Mobile device usage reports (example: Google Analytics dashboards ), including overall numbers, comparison between desktop usage, and breakdown of top devices.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

SEPTEMBER 13, 2018

These are things that have always fared well in B2B industries, which tend to be more analytical and straightforward in its approach to marketing. Ebooks and white papers are some of the most popular forms of exclusive B2B content because they focus on statistics, outcomes, and concrete strategies. Featured image via Pixabay.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

MAY 3, 2022

Find this metric in Google Analytics. . View traffic source in Google Analytics under Acquisition > All Traffic > Source/Medium. . Track time on page in Google Analytics under Behavior > Site Content > All Pages > Avg. View this data in Google Analytics under Audience > Behavior > New vs Returning.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

FEBRUARY 25, 2020

One of my favorite remarketing tactics is to bring the top of the funnel users who either signed up for a newsletter, infographic or whitepaper and provide them with a middle of the funnel piece such as a webinar or comprehensive guide. You may be wondering which ad platform should you use to apply your efforts.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

AUGUST 20, 2019

My colleague and cubicle neighbor Kristen Danckert says: “It’s easy to focus on one aspect of marketing and not consider the entire marketing funnel. Work together with your colleagues to create a plan that leads buyers down the funnel. A compressive plan needs to focus on the whole funnel and not just one aspect of marketing.”.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121