Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. If you’re interested in learning more about the future of B2B marketing, save your seat at our upcoming Predictive-Powered Account Based Marketing webinar.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Continue your market research (and make clear hypotheses). Most organisations rightfully conduct persona research and competitive analysis before bringing a product to market.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. Lead qualification involves website analytics, lead scoring based on specific criteria, marketing automation tools that track user behavior, and interactions with your sales team.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Adobe Experience Cloud Blog

OCTOBER 9, 2018

In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it. Source: Lori Wizdo, Forrester Research. However, are our stock metrics the ones we should be communicating upward?

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

PathFactory

APRIL 13, 2023

Is a webinar more your style? This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools ABM 52

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss!

Social Media 120

Social Media Media Webinar Metrics Forrester 120

Litmus

OCTOBER 1, 2018

In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. Have you done research into which brands are satisfied with their ESP? Blog Post].

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. It’s popular because it identifies the companies actively researching your solution area—but maybe not directly through your website. If you’re not there yet, chances are you will be soon.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

PathFactory

MAY 31, 2021

Content intelligence is all about turning content into a data set that can be converted into insights, personalization, and performance analytics. This isn’t just a slightly better Google Analytics or more primitive content data we’ve relied on in the past (anyone remember those website hit counters back in the 90s?).

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Sprout Social

FEBRUARY 17, 2022

If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. Isn’t salesy, while still promoting a premium option to get more concise research.

Template 128

Template Email Marketing Blast Campaigns Planning 128

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” ” ( via FT ) In fact, 95% of our decision-making takes place in the subconscious mind.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

Content4Demand

JUNE 27, 2019

Forrester: CMOs Face Creative Rut While Overspending on Technology. Forrester’s latest report about customer experience indicates that CMOs are struggling to deliver brand value with the $19 billion currently slated for technologies including mobile, social media and ad technologies through 2022. Invest in Creativity. Digital Digest.

Account Based Marketing 60

Account Based Marketing ABM Paid Search Agency Content 60

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

B2B Digital Marketer

MARCH 14, 2024

00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 Research Emerging Marketing Technologies: Stay informed about the latest marketing technologies and trends.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Sana Commerce

MARCH 4, 2022

The most sophisticated companies are now offering webinars, online learning tools and other useful web content. McKinsey & Company research finds that 94% of B2B decision-makers report that the omnichannel sales model is as effective or more effective than their previous models. Investing in data and analytics infrastructure.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Related: How to Get the Most Out of Your Marketing Analytics. Add more researchable information. Use webinars to supplement live events.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Madison Logic

NOVEMBER 30, 2023

Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy.

Demand 52

Demand Brand Identity Branding Work Management 52

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Marketing Insider Group

FEBRUARY 5, 2024

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. (Worldometers) 21% of search engine users click on more than one result.

Paid Content 216

Paid Content Stats Marketing Budget Webinar Metrics 216

Content4Demand

JANUARY 10, 2019

Research from Demand Gen Report says that 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing performance “needs improvement” or worse. On With the Webinars. A Measured Approach. . . Marketing Performance Metrics 2.0:

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Allocadia

JUNE 14, 2019

The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. The Evolution of Marketing Ops Analytics and Measurement. Watch the webinar here. Watch the webinar here. Watch the webinar here. Get the slide deck here.

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40

SnapApp

JANUARY 15, 2019

As we discuss in Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples), “Both Forrester and Gartner predict that by 2020, 80 percent of the buying process will occur without any human contact. We do not control the research and buying process. It just isn’t so. Myth #4: Static Approaches Drive Engagement.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Allocadia

DECEMBER 11, 2018

The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. The Evolution of Marketing Ops Analytics and Measurement. Watch the webinar here. Watch the webinar here. Watch the webinar here. Get the slide deck here.

Organization 40

Organization Multi-Touch Attribution Lead Ranking Bandwidth 40

Vision Edge Marketing

NOVEMBER 12, 2013

Forrester defines the customer life cycle as follows: “The customers’ relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.” ” In our company, we talk about the Six Cs associated with this process: .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

Business Brainz

JULY 11, 2021

Both account selection and insight on those accounts are dependent upon desk-based research. You can also have a look at one of our earlier blogs “ What To Research About Your Must-Win ABM Accounts ” to learn more. Gather internal data from CRM, website analytics or do basic desk research. Identifying people and insights.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Re-engaging with the prospects.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. You might promote a webinar on social networks and through an email campaign, for example, or incorporate relevant content assets into your latest webinar.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. You might promote a webinar on social networks and through an email campaign, for example, or incorporate relevant content assets into your latest webinar.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Terminus

SEPTEMBER 17, 2018

According to a recent Forrester survey of B2B marketers , more than a third said they are experimenting with an account-based approach or getting started with ABM in 2018. We recently hosted a webinar with Eric Wittlake , senior analyst at TOPO , about the five big realities of account-based today. Full-Funnel ABM Analytics.

Account Based Marketing 36

Account Based Marketing Work Management Marketing Management Paid Search Agency 36

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150