Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. Web analytics. And all of us were looking to find out the best way to reach and convert new customers.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. Related: How to Get the Most Out of Your Marketing Analytics.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Martech

MARCH 10, 2022

The decision-maker: Usually the manager of the influencer (focused on ROI). HubSpot, Marketo, Pardot) Predictive analytics (e.g., Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Terminus, Demandbase).

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. 53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. Statista) 45.1%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. Read more on How to Assimilate Competitive Benchmarking in Social Media. Contact us.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Sprout Social

AUGUST 30, 2016

Track Your Most Valuable Instagram Analytics. However, there’s no way to track, collaborate or view all of your Instagram analytics in one setting. With followers who comment, share and like, you have a valuable source of social media ROI. Use actionable voices that don’t seem to salesy or over the top. Don’t risk it.

Branding 70

Branding Brand Identity Emarketing Eye-Tracking 70

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Cambridege, MA – [link]. San Mateo, CA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Why is Database Marketing Important for ROI? How Does Leveraging Databases Help Drive ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Exo B2B

FEBRUARY 22, 2018

Several “stars” and influencers of B2B marketing were there, such as Laura Ramos from Forrester, Brian Solis , Lee Odden , Rebecca Lieb , Pam Didner , James Taylor , Paul Peterman from Facebook and many others. ROI/Measurement. Analytics & Data. Search Engine Optimization. Sales/Marketing Alignment.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

KoMarketing Associates

NOVEMBER 10, 2021

Facebook is one of the oldest social media platforms on the market. Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . It can also increase your ROI. Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

MAY 23, 2012

To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” billion Facebook posts per day. OK, back to the conference. Powerful stuff.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. Your marketing programs should incorporate as many channels as possible, so that each individual activity multiplies the ROI of the rest. Make it Measurable.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. Your marketing programs should incorporate as many channels as possible, so that each individual activity multiplies the ROI of the rest. Make it Measurable.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). SocialPilot Which type of content gets the most engagement on Facebook? With the rise in competition, it becomes even more imperative to have a solid online presence.

Online Marketing 229

Online Marketing Work Management Marketing Management Tools 229

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] [link] Jeremy Bryant RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. You can even track your registration page in Google Analytics.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Oktopost

APRIL 4, 2023

This is the heady, irresistible ROI they talk about when social media is brought into the question, and it really is out there – provided you can give the impression of casual spontaneity, rather than integrating it into the structural framework that your social media presence is built on. For so many reasons.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

MARCH 5, 2015

A lot of ink has been spilled—or more aptly, words typed—on how one of the greatest challenges in social marketing is proving ROI. Many believe it is a fool’s errand to try to quantitatively determine the business value of a Facebook like or a tweet. It’s challenging but not impossible.

Social Media 162

Social Media Media Mobile Advertising Marketing Analytics Tools 162

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Engage with customers and prospects where they are, not just where you want them to be According to Forrester, 4 out of 5 people participate socially online, plus there are more to come since 1 in 13 people are using the internet. It’s your job to be where customers and prospects want you to be.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. As marketers continue to use more and more video marketing to reach their target audiences, they are seeing greater success and increased ROI. Focus on the Buyer’s Journey.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. When your data analytics report shows that your campaign has generated a lot of views, page visits and clicks, it’s easy to think that everything is going well. 4) Return on Investment (ROI). What is ROI? COST METRICS.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Predictive analytics. I mproved lead conversion and ROI.

Marketing Automation Services 127

Marketing Automation Services Enterprise Management Work Management Marketing Management 127

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Forrester’s B2B Marketing & Sales Forum. Host: Forrester. ” Check out Forrester’s consumer marketing forum in New York.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Vidyard

MARCH 17, 2021

Videos can be customized with animated GIF thumbnail images and immediately shared via Gmail, Outlook, LinkedIn, Facebook, Salesforce, HubSpot, and a variety of other applications and services. . Forrester Research Finds that User-Generated Video Tools Are Here to Stay . Sales Teams Realize Significant ROI from User Generated Video.

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. It integrates with Google Analytics, Google Ads, and DoubleClick Search.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Porch Group Media

AUGUST 3, 2021

Source: Forrester). Alchemer and Forrester Consulting , 2021). This was followed by limited storage availability (39%), slow data analytics processes (38%), not being able to understand what data is most important to decision-makers (38%), data integration difficulties (38%), and data stored in disparate systems (35%).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Vidyard

MARCH 17, 2021

Videos can be customized with animated GIF thumbnail images and immediately shared via Gmail, Outlook, LinkedIn, Facebook, Salesforce, HubSpot, and a variety of other applications and services. Sales Teams Realize Significant ROI from User Generated Video Many sales teams leveraging user-generated video are already seeing a significant ROI.

User-Generated Content 65

User-Generated Content Video Marketing Generation Forrester 65

Marketing Insider Group

SEPTEMBER 14, 2020

Optinmonster states that “research gets millions of shares on Facebook.” One of our favorite content marketing ROI case studies comes from Tiger Fitness. Strategy Analytics ). Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Optinmonster). Optinmonster).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267