Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Sprout Social

MARCH 25, 2024

Hashtags are also excellent targeting and analytics tools. Here are three benefits of using Instagram Reel hashtags for your business: Make your content easier to find Hashtags can put your content in front of a larger audience, including users who don’t follow you on Instagram. Focusing on users who match your buyer personas will.

Brand Identity 86

Brand Identity Branding Eye-Tracking Viral Marketing 86

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. This makes it easier for users to find and engage with topics they’re interested in. LinkedIn is more than just a networking site.

Linkedin 110

Linkedin Trends Eye-Tracking Marketing Agencies 1 110

Optinmonster

JULY 7, 2021

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. This guide will show you how to get all the insights and data you need to track your store, find areas of improvement, and optimize results. Why Enable WooCommerce Google Analytics Tracking.

Marketing Analytics Tools 72

Marketing Analytics Tools eCommerce Analytics Google 72

Directive Agency

MAY 30, 2024

By providing valuable content that aligns with the informational intent of your audience, functional content encourages users to share their contact information in exchange for the insights and solutions your business offers. When you create content that genuinely helps your ICP, users are more likely to share it online.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Content 52

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Oktopost

MAY 20, 2024

Let’s explore the benefits of measuring engagement and the advantages of tracking website traffic to bring clarity to the ongoing debate about which social media KPIs are most critical. The truth is, social media networks prioritize posts that don’t take your followers, their users, out of the platform.

Social Media 71

Social Media Media Allocation Digital Asset Management 71

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. If you’re having trouble coming up with it, use a subject line generator for assistance.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Parse.ly

MARCH 10, 2020

It’s arguably the most powerful and user-friendly CMS in the world. As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics? Does WordPress come with analytics? Beginner: Google Analytics plugin.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Tracking competitor performance for benchmarking and identifying opportunities.

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. But it turns out these users engage more with your content—and ultimately bring in more value. During your next marketing campaign or product launch, keep a close eye on branded keywords.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Heinz Marketing

DECEMBER 22, 2023

We’ve had our eye on personalization for a while, and now AI is stepping into the spotlight as a game-changer. Imagine a scenario where every interaction with your brand feels tailor-made for each user. It goes beyond generic solutions and adapts dynamically to the unique needs and behaviors of individual users.

Personalization 67

Personalization B2B Eye-Tracking User-Generated Content 67

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 86

Facebook Cost Per Thousand Cost Per Click Ad Frequency 86

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 108

Social Media Advertisements Advertising Tools 108

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. Are users spending less time with the new feature to accomplish a process than they did with the older one? Where are they running into issues?

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

ClearVoice

MARCH 26, 2024

You know you want to generate X leads by the end of the quarter. That’s where your marketing program’s key performance indicators (KPIs) come in. .” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. Lead Generation and Qualification 5. To this end, video analytics are essential.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. Yet unfortunately, most users just use GA for its at-a-glance-view. Not finding what you’re looking for?

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. As you might already be aware, the words you choose to describe your content will impact its performance in terms of views and user engagement — and it can go either way.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Identifying Your Key User Personas Start by defining the different types of users who visit your website. These people likely access your website from smartphones or tablets.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. Engage with User-Generated Content: Encourage your customers to share their experiences with your products or services on social media.

Social Media 78

Social Media Media Brand Identity Branding 78

Optinmonster

FEBRUARY 7, 2022

With its drag and drop builder, you can create eye-catching lead generation forms that are optimized to deliver the highest conversion rates. If you have a WordPress site, MonsterInsights is the best and most popular analytics plugin to give you all of the data you need to boost your conversions with confidence. User Testing.

Conversion Rate 94

Conversion Rate A/B testing Optimization Conversion 94

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Optinmonster

SEPTEMBER 6, 2023

Ensure a user-friendly experience for you and your affiliates to foster a dedicated community. Keep track of interactions with your call-to-action buttons to gauge engagement. Key Features: QR code generator. Sales tracking. Analytics and link tracking. Link cloaking makes sure this doesn’t happen.

Budget Programs 57

Budget Programs Best Practices Work Management Marketing Management 57

ClearVoice

MAY 12, 2024

This can be done by sending clients post-purchase surveys, asking visitors to fill out lead forms, or using an analytics service like Google Analytics 4 to find information about visitors to your website. Likewise, you can track a user’s interaction history with your website to offer recommendations.

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

ClearVoice

APRIL 17, 2024

But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

APRIL 17, 2024

But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. With billions of active users across various platforms, it presents a massive opportunity for businesses to generate leads and drive conversions. billion by 2025.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Navigate the Channel

JANUARY 19, 2024

Facebook’s diverse user base can cater to a broader audience, making it suitable for various types of blogs. Respond to comments, participate in conversations, and show appreciation for user-generated content related to your blog. This builds a sense of community and encourages further engagement.

Social Media 65

Social Media Media Blogger Demographics 65

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services. Read more about it here.

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

Salesforce Marketing Cloud

OCTOBER 31, 2023

The most advanced bots use generative AI to help personalize responses to customer questions. Explore Trailhead, Salesforce’s free online learning platform, to discover how AI-driven chatbots and analytics are transforming the customer experience. In two words: generative AI. What’s next for automated customer service?

Work Management 119

Work Management Autoresponders Automation Service 119

Navigate the Channel

DECEMBER 14, 2023

Unparalleled Reach Social media platforms have billions of users worldwide. With such a vast user base, businesses have the opportunity to reach an enormous and diverse audience. Additionally, engaging content can help shape the perception of the brand, making it more relatable and trustworthy in the eyes of the audience.

Social Media 65

Social Media Allocation Social Marketing Media 65

Marketri

NOVEMBER 8, 2023

AI and Search Generative Experience (SGE) SEO is undergoing a transformation, driven by AI and Search Generative Experience (SGE). Simply put, search engines are becoming smarter, tailoring search results to match the unique, detailed queries of users. What does this mean for your business?

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Contently

MARCH 25, 2024

AI-Generated Imagery As we venture further into the 21st century, the realms of artificial intelligence (AI) continue to expand, now revolutionizing how marketers create visuals. AI-generated content transcends merely meeting the demand for new visuals; it revolutionizes creative production by quickly generating high-quality, detailed images.

Marketing AI 78

Marketing AI Trends Marketing Strategy Marketing & Strategy 78

ClearVoice

JANUARY 8, 2024

User behaviors evolve — and so do marketing goals. That’s where key performance indicators (KPIs) and analytics tools come in. Identify KPIs Marketing KPIs , in a nutshell, are metrics organizations put in place to track progress toward specific goals. Some examples: Google Analytics: Tracks website traffic and user behavior.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52