Marketing Insider Group

APRIL 2, 2024

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. That’s a big deal, especially if you’re in the business of selling products or services online.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. But what sales metrics should you be tracking? Keep reading to get the skinny on winning with sales analytics.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

accelerate agency

MAY 24, 2023

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Optinmonster

JULY 7, 2021

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. This guide will show you how to get all the insights and data you need to track your store, find areas of improvement, and optimize results. Why Enable WooCommerce Google Analytics Tracking.

Marketing Analytics Tools 72

Marketing Analytics Tools eCommerce Analytics Google 72

Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The problem is, many B2B marketers aren’t tracking the right benchmarks. Each section includes benchmark metrics B2B businesses should keep a close eye on.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Marketing Insider Group

NOVEMBER 6, 2023

What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

MARCH 11, 2024

Want to show off a new product? Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. A video that convinces viewers to take the plunge and buy your product or sign up for your newsletter is a video that’s doing its job. Make a video. Need to explain a complex idea?

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. But what sales metrics should you be tracking? Keep reading to get the skinny on winning with sales analytics.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Vision Edge Marketing

FEBRUARY 13, 2024

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Sprout Social

MARCH 25, 2024

Hashtags are also excellent targeting and analytics tools. Adding hashtags to Reels lets you target niche communities and specific demographics with your content—people who are most likely to be interested in your products or services. Dig into original research and analytics to find out key characteristics of your potential customers.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

NuSpark Consulting

FEBRUARY 3, 2023

It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns. For example, with demographics, you can see who your products and services appeal to the most based on: Age Gender Income Location Knowing this helps you identify consumers that are most likely to buy your products and services.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive.

ROI 93

ROI Product Marketing Management Allocation 93

Marketing Insider Group

FEBRUARY 1, 2024

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? It’s the art (and science) of using data, trends, and analytical tools to predict future changes in SEO. Image Source: Statistica So, what exactly is SEO forecasting? But why is this important?

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Scoop.it

FEBRUARY 1, 2024

It’s also a good way to show your audience that you’re more than a company trying to get people to buy your product or use your service. Creating original content can take many forms, like making helpful YouTube guides, writing thought-provoking articles, or or conducting thorough product assessments.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. But what sales metrics should you be tracking? Keep reading to get the skinny on winning with sales analytics.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Heinz Marketing

DECEMBER 26, 2023

Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively. Data Analytics and Metrics The role of data analytics in shaping an effective strategy is very beneficial for collecting valuable insight.

Business 114

Business Analysis Work Management Forecasting 114

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 105

Social Media Advertisements Advertising Tools 105

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Hubspot

APRIL 25, 2019

Pinterest can be an incredibly useful tool for attracting consumers to your products. And, whether your business's social media goals align with improving brand recognition or increasing traffic, keeping an eye on analytics is critical for ensuring your content strategy is successful. What is Pinterest Analytics?

Analytics 98

Analytics Impressions Eye-Tracking Stats 98

accelerate agency

MAY 24, 2021

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

ClearVoice

APRIL 17, 2024

But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success. Not all leads are created equal.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

APRIL 17, 2024

But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success. Not all leads are created equal.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Brandwatch Marketing

OCTOBER 25, 2023

The other school of thought, advocated by Bryan Sharp , contends that one of the strongest drivers in making consumers buy is simply the ability to recall that product. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Oktopost

SEPTEMBER 21, 2023

Increased sales: The end goal of any marketing strategy – social selling brings you stronger leads who are genuinely interested in your product and are more likely to convert, helping your team reach their targets. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Convert

JANUARY 21, 2022

The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB , in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. However, when using Google Analytics, the data transfer cannot only be dependent on the SCCs that have been completed.

Analytics 52

Analytics Google Privacy Work Management 52

Salesforce Marketing Cloud

AUGUST 24, 2023

Cross eyes. Located within a company’s CRM or sales analytics software, it groups together related metrics for an “at a glance” look at progress toward sales goals. Make your analytics actionable See how data can be used to surface key sales insights that help you build revenue. Identify sales goals you want to track.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. Customers might be demanding more eco-friendly products.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Content Marketing Institute

AUGUST 21, 2018

Look at how your analytics create a narrative over time, says @ahaval. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). Morgan Molnar , product marketing manager, SurveyMonkey.

Analytics 100

Analytics Co-Registration Content Click Rate 100

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113