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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

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GA4 vs Universal Analytics: Everything An Email Marketer Needs To Know

Litmus

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

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LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]

Sprout Social

It’s a top spot for generating leads and getting your brand seen. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Use a social listening tool like Sprout Social to keep an eye on specific topics and keywords.

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How to Set Up Google Analytics eCommerce Tracking for WooCommerce

Optinmonster

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. This guide will show you how to get all the insights and data you need to track your store, find areas of improvement, and optimize results. Why Enable WooCommerce Google Analytics Tracking.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Guest post by Nina Petrov. Typically, it’s included at the bottom of the email.