Optinmonster

DECEMBER 20, 2023

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Let’s chat about long-tail keywords. Example: “OptinMonster login”.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Only B2B

MARCH 10, 2022

Free SEO analytics reports are available from Google Analytics. Before making a purchase, B2B buyers are extremely analytical, risk-averse, and frequently require the permission of numerous ROI-focused decision-makers. Information on a vendor’s website, in-depth reports, and third-party reviews are all examples of content.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Salesforce Marketing Cloud

NOVEMBER 15, 2023

For example, “customer service best practices” returns 590 monthly searches versus “service best practices” with only 30. Google itself warns against it with this example: “We sell custom cigar humidors. Explore long-tail keywords Longer, more specific keywords often indicate searchers who are closer to taking an action.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Adobe Experience Cloud Blog

MAY 22, 2017

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions. The content can also be converted to PDF format for use in offline customer service interactions.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Top Rank Marketing

FEBRUARY 5, 2024

To demonstrate, here are some examples of the qualities that differentiate a basic, keep-the-lights-on SEO content strategy from a more advanced and sophisticated form capable of driving much more powerful results. What makes this strategy ineffective is how it overlooks user intent and fails to capture the diversity of search queries.

SEO 104

SEO Marketing & Strategy Content Lead Scoring 104

Outbrain

NOVEMBER 26, 2019

And as a pro, you’re definitely working with a web analytics tracking tool, which provides you with important audience engagement data to help inform any and all adjustments you make on your campaigns. Google Analytics is the most common web analytics tool in the industry, so we’ll focus on it here. Google Analytics dashboards.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Stevens & Tate

DECEMBER 14, 2020

Optimization requires that you include keywords and long-tail keywords, or phrases, in your blog. For example, I might type the key words “best Chicago summer wines” into Google to find answers on the Internet. In order to determine the popularity of certain keywords, check your website’s keyword analytics.

Optimization 72

Optimization Long Tail Marketing Marketing Websites Buyer Personas 72

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Generative AI Advantage: Using a generative AI tool can reveal long-tail keywords like “heat-resistant conveyor belt,” “food-grade conveyor systems,” or “conveyor belt replacement parts.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. Entrance Keywords.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

KoMarketing Associates

AUGUST 22, 2017

For example, we discussed generating greater visibility in their email to newly created content marketing assets meant to acquire links or social shares. Long-Tail Keyword Development. Email marketing can be incredibly valuable tactic for B2B marketers. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

accelerate agency

MAY 17, 2022

You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. Analytics reports provide you with crucial information on visitors to your website.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. Analytics reports provide you with crucial information on visitors to your website.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Hubspot

MARCH 19, 2020

For example, you might discover that your audience is looking for "guides on creating a content marketing strategy." You can include short-tail (e.g., "AI") AI") and long-tail (e.g., For example, at my company, Influence & Co., we created a pillar page titled " The Ultimate Guide to Content Marketing."

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Marketing Insider Group

FEBRUARY 1, 2021

B2B marketers use data analytics tools to measure their marketing efforts and gain insights into buyer intent. Examples of trackable metrics include competitor website data, online subscriptions, keywords, and product reviews. Here’s an example: Why is Company A visiting these websites? How did they find those websites?

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

Martech

SEPTEMBER 6, 2022

For example, if you’ve only been collecting post-purchase data, integrate other signals like last-click conversion events in both Facebook and Google Analytics. As a result, any data tracked by Facebook will populate in your Google Analytics. Optimize goals on Google Analytics. Unlock more data with UTM tracking.

Privacy 104

Privacy Advertisements Advertising Tips 104

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

nDash

MAY 10, 2021

Examples include: Answer the Public. Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. For example, your primary keyword might be “launch a writing business.” Keywordtool.io.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

SmartBug Media

AUGUST 27, 2021

For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel. Use Google Analytics to gain insights. “I Using the time decay attribution model in Google Analytics will give you better insight into the channels leading your conversion rate.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Martech

APRIL 28, 2023

Generative AI models can find low-volume or long-tail keywords that make it easier to rank content. For example, if you rely too much on AI, you might optimize content with keywords that could be taken out of context. Generative AI models can also improve predictive analytics.

Marketing AI 119

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 119

Scoop.it

NOVEMBER 2, 2023

We can find another example in the realm of manufacturing services, where demand forecasting plays a pivotal role in optimizing the supply chain and meeting customer expectations efficiently. Take social buying, for example.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

seo.co

JULY 28, 2020

Source: Google Analytics. For example, do you want to avoid competition by targeting local keywords, or compete on a national level? Will you use a combination of head keywords and long-tail phrases? Source: Google Analytics. Log into Google Analytics, and head to your account under the main Reporting tab.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Google Analytics and Google Search Console are different, and you need both. . Further Optimizing Pages with Long-Tail Keywords.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

accelerate agency

NOVEMBER 3, 2020

You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. Analytics reports provide you with crucial information on visitors to your website.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

ClearVoice

SEPTEMBER 22, 2023

Address this need by optimizing your content for voice search , such as including long-tail tech and software keywords in your content. For example, optimizing your snippets is a good practice since voice search often reads them aloud as a response to the searcher’s query.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

seo.co

OCTOBER 25, 2023

For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. Also, review your website analytics frequently to see what’s working and what’s not. Partner with SEO.co

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Bluetext

OCTOBER 19, 2023

Take our work with Securonix for example. Securonix delivers a next-generation security analytics and operation platform for the modern era of big data and cyber threats. Long-tail keywords that reflect user intent can be particularly effective in attracting the right audience.

SEO 45

SEO Brand Identity Branding Long Tail Marketing 45

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. AWS Lambda — “serverless compute” — is the quintessential example of this. Two canonical examples are Twilio and Stripe, for telephony and payment processing services respectively. For example: Arity , a mobility data and analytics software venture launched by Allstate.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Brightedge

DECEMBER 9, 2021

Hiring established experts, regularly auditing your site, and including author bios are all examples of ways to boost expertise. And while voice search hasn’t dominated in the way that many predicted several years ago, data from Adobe Analytics clearly shows that the use of voice-based interfaces is growing. Conclusion.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

FunnelEnvy

FEBRUARY 5, 2024

Organizing content topics and long-tail keywords around search intent is a simple way to organize your approach. Examples include words such as buy, price, deals, and shipping. Utilize data and analytics: Track performance with tools like Google Analytics. Make sure your blog includes high-quality backlinks.

Paid Content 62

Paid Content PPC Traffic SEO 62

Moz

JANUARY 14, 2020

This stat summons the final wag for the long-tail of smaller specialist retailers. The long-tail of retailers were the early settlers in the e-commerce land of plenty. For example, www.outboardengines.com could dominate the SERP and then affiliate link or dropship product, making for a highly profitable small business.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

EMagine B2B Blog

MAY 20, 2015

Yet another update from the almighty Google this month was the removal of the old “Queries” report from Webmaster Tools and the introduction of the new “Search Analytics” report. For example, this report now allows users to easily compare traffic metrics in different countries, date ranges, landing pages, etc.

Analytics 40

Analytics Long Tail Marketing Landing Pages Click Rate 40

Convert

DECEMBER 16, 2020

A great example of this in action comes from Filecamp, who used their Google text ads copy and applied it to the hero section of this landing page. Another example comes from shoe brand Birchbury. From here, you can continue doing research online, for example, focusing on “minimalist shoes.” Source: filecamp.com.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

ClickZ

JULY 16, 2021

KD scores can also be calculated for both long-tail and local keywords. A score of 85-100 percent, for example, is classified “very hard”, where keywords face the strongest competition and the odds are stacked against new websites breaking through. Crucially, the platform can help the user find valuable low-competition keywords.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Televerde

DECEMBER 1, 2020

For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” Long-tail keywords like “buy AI tools for marketing” mean someone is right at the end of the sales funnel and wants a solution they can purchase right now. SEO can help.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85