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The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

By the end of 2017, social network ad spending could reach $35.98 billion, representing 16 percent of all digital ad spending globally, according to eMarketer. However, there is a large disconnect between dollars spent and how those dollars are supporting strategic traffic and conversion goals. This means 68.4 This is 15.4

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The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

By the end of 2017, social network ad spending could reach $35.98 billion, representing 16 percent of all digital ad spending globally, according to eMarketer. However, there is a large disconnect between dollars spent and how those dollars are supporting strategic traffic and conversion goals. This means 68.4 This is 15.4

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How B2B Brands Can Drive More Leads This Year

Webbiquity

SEO has the potential to drive torrents of traffic and new leads. B2B brands are looking to tap the increased social media penetration for generating more leads. Image Source: eMarketer. LinkedIn is the primary social network for professionals, about 546 million , round the world. Leverage LinkedIn.

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50 Statistics About Retail Marketing and Consumer Shopping Trends

Porch Group Media

Adobe Analytics ). Adobe Analytics ). Adobe Analytics ). 74% shoppers are unlikely to share a product on social network after purchase. Email marketing accounts for 20 percent of traffic driving ecommerce sales. eMarketer). Retail Dive ). 87% of U.S. McKinsey ). Selligent ). (VWO). Big Commerce).

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5 Itchy Reasons Why You’re Blowing Your Advertising Budget

readwrite

Image Source: eMarketer. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. There’re numerous tools that not only monitor the sources of your traffic but also recognize the quality of it too. Digital Ad Spending Worldwide. Superficial usage of SEO.

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Measuring Social Marketing ROI

Vision Edge Marketing

EMarketer estimates that four out of five U.S. businesses with at least 100 employees will be marketing on social media this year, and U.S. ad spending on social networks is expected to reach over $3 billion. Both variables will require measurement and analytical capabilities.

ROI 100
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Video Measurement Is Broken. Here’s How to Fix It

Contently

Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. For years, the video market was a cash factory marred by fraudulent traffic and ineffective programmatic ad exchanges.