article thumbnail

Is Amazon Really Gaining on Google's Search Traffic? [New Data]

Hubspot

According to a recent report from SparkToro , Google's domination in the area of general search traffic is quite significant, with 90% of web searches taking place on its site. When it comes to general searches, it could be quite some time before Amazon can see eye-to-eye with Google's traffic. who used a Google Home.

Amazon 76
article thumbnail

The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

billion, representing 16 percent of all digital ad spending globally, according to eMarketer. However, there is a large disconnect between dollars spent and how those dollars are supporting strategic traffic and conversion goals. percent of all marketers claim to have both web traffic and conversion goals for social. This is 15.4

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Source: eMarketer. Marketing Analytics Support Customer Journey Tracking. Marketing analytics can help. Look for signals in your marketing analytics. For example, new content with high traffic tells you it’s popular. Ready to get more traffic to your site with quality content published consistently?

article thumbnail

Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

Combining AI and other advanced analytics techniques to improve decision-making. Safari Digital ) Up to 40% of organic search traffic is for location-based businesses. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. of all web traffic. billion in 2023.

article thumbnail

Why we care about performance marketing

Martech

A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. Invalid traffic is generated by humans who click on ads to deplete their competitors’ budgets, or are paid to click/view ads (click farms). chart from eMarketer used with permission.

article thumbnail

How B2B Brands Can Drive More Leads This Year

Webbiquity

SEO has the potential to drive torrents of traffic and new leads. Image Source: eMarketer. Link your outbound campaigns to your landing pages to drive more traffic. Use Google Analytics to track the number of visitors to your website. This will help you track the source of traffic more effectively.

article thumbnail

The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

billion, representing 16 percent of all digital ad spending globally, according to eMarketer. However, there is a large disconnect between dollars spent and how those dollars are supporting strategic traffic and conversion goals. percent of all marketers claim to have both web traffic and conversion goals for social. This is 15.4